MELVILLE, N.Y., Aug. 28, 2019 /PRNewswire/ -- The time has
come and the wave of momentous advancements in the world of the EOS
R full-frame mirrorless camera system continues as Canon
U.S.A., Inc., a leader in digital
imaging solutions, today announced the introduction of the
RF15-35mm F2.8 L IS USM and RF24-70mm F2.8 L IS USM lenses. With
their large, bright F2.8 aperture, a zoom range that covers a wide
range of shooting scenes and image stabilization (IS), as well as
Nano USM – these lenses are sure to become workhorse lenses for
professional and advanced amateur photographers.
"As the emergence of mirrorless cameras continue accelerating
the market and with Canon's deeply rooted heritage in optics, we
are excited to expand the lens offerings and acquiesce the needs of
EOS R users," said Kazuto Ogawa,
president and chief operating officer, Canon U.S.A., Inc. "The technical improvements and
features within these new RF lenses are needed to drive the market
forward."
RF15-35mm F2.8 L IS USM
As Canon's first F2.8 wide
zoom lens equipped with IS for full-frame with a CIPA standard of
five stops, the RF15-35mm F2.8 L IS USM lens is furnished with
edge-to-edge sharpness throughout the zoom range to capture clear
images with high image clarity from the center of the image
throughout the entire focal range. Speaking of focal range, the
RF15-35mm is an ultra wide range that allows for broader
photographic expression with more emphasis on perspective. Other
components include:
- High Image quality has been achieved due to the large diameter
mount and shorter back focus of the EOS R system.
- Total size of the lens is equivalent to the existing EF lens,
but allows for IS, wider field of view and the control ring
indicative of the RF lenses.
- Drip and dust resistant and ideal for landscape, architecture,
nature, sports and portrait photography needs.
RF24-70mm F2.8 L IS USM
Created for a wide range of
shooting scenarios from street scene snapshots to movie shooting,
the RF24-70mm F2.8 L IS USM lens remains portable while equipped
with IS. Other components include:
- Equivalent to the size of the EF counterpart but with Image
Stabilization.
- High speed and high precision Nano USM motor for accurate,
silent focus operation for stills and moving shooting.
- Takes moving shooting into account with focus breathing
suppression during manual focus operation, sensitivity setting
during MF operation, usage of the focus ring is adjustable and
customization of the control ring to assign aperture, shutter
speed, ISO speed and exposure compensation as desired.
Free Firmware Update
In addition, a new, free
downloadable firmware update will be released in late September for
the EOS R system. Those interested can download the update for
their respective system via the EOS R and EOS RP support
pages. The update will improve three main functions:
- Eye detection AF
- AF frame display delay
- Subject identification
The firmware update aims to add detection of the subject's eye
when the subject is at a distance, improve overall AF frame
tracking for moving subjects, as well as improve initial subject
recognition and start tracking when subjects are at a distance.
Pricing and Availability
The Canon RF15-35mm F2.8 L
IS USM and RF24-70mm F2.8 L IS USM lenses are both scheduled to be
available in late September 2019 for
an estimated retail price of $2,299.00* each. To complete the trinity of F2.8
lenses, the RF70-200mm F2.8 L IS USM lens is scheduled to be
shipping within the second half of 2019 – stay tuned! For
additional information, please visit, usa.canon.com.
About Canon U.S.A.,
Inc.
Canon U.S.A., Inc., is
a leading provider of consumer, business-to-business, and
industrial digital imaging solutions to the United States and to Latin America and the Caribbean markets. With approximately
$36 billion in global revenue, its
parent company, Canon Inc. (NYSE: CAJ), ranks third overall in U.S.
patents granted in 2018† and is one of Fortune
Magazine's World's Most Admired Companies in 2018.
Canon U.S.A. is dedicated to its
Kyosei philosophy of social and environmental
responsibility. To keep apprised of the latest news from Canon
U.S.A., sign up for the Company's
RSS news feed by visiting www.usa.canon.com/rss and
follow us on Twitter @CanonUSA.
†Based on weekly patent counts issued by United States Patent
and Trademark Office.
*Specifications, availability and prices are subject to
change without notice. Actual prices are set by individual dealers
and may vary.
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SOURCE Canon U.S.A., Inc.