CAMDEN, N.J., Jan. 12, 2022 /PRNewswire/ -- For generations,
Campbell's® has
brought smiles to faces and comforting warmth to those looking to
thaw out after a day of winter fun. To continue to preserve the
magic of winter and create even more family memories this season,
Campbell's
has partnered with CAMP, The Family Experience Company, to cook up
the perfect recipe that sparks winter joy. The partnership delivers
a sensory experience by releasing two limited-edition scented
candles: Tomato Soup & Grilled Cheese and Chicken Noodle Soup,
paired with a 'Winter Warmup Guide.'
Starting today, visit Camp.com/Campbells or CAMP
stores in New York, New Jersey, Dallas and Connecticut to purchase one of the
limited-edition candles and access the free Winter Warmup Guide
that features a range of activities for parents and kids to do
together, including arts & crafts, family-friendly recipes and
games that inspire imagination and transform any home into a winter
wonderland.
"No matter where you live, the magic of winter sparks fond
memories and inspires new moments of joy," said Linda Lee, Chief Marketing Officer, Campbell's Meals & Beverages. "After
spending last winter season preserving snow days, Campbell's is excited to
continue our mission of creating family moments and memories for
all through our partnership with CAMP. Pairing the aromas of
Campbell's soup-scented
candles with the Winter Warmup Guide is the perfect recipe for a
day of wintry fun!"
The Tomato Soup & Grilled Cheese candle features notes of
roasted tomato, peppercorn and gooey grilled cheese, while Chicken
Noodle Soup candle features notes of savory chicken, cloves and
buttery crackers. Once the candle has fully burned, a miniature
'Snowbuddy' keepsake will be revealed as a memento for families to
cherish their newly made winter memories.
"When we create experiences, we focus on whole family fun!" said
Tiffany Markofsky, CAMP's Chief
Communications Officer. "Campbell's knows the importance of bringing
families together and CAMP answers the question of what families
should do together. These fun soup-scented candles combined with
our at-home Winter Warmup Guide will bring play and warmth home
this winter. Kids and grown-ups everywhere will craft snowmen out
of soup cans, create winter scenes that are both fun and edible and
even ice fish indoors!"
The candles tap into the familiar design of Campbell's limited-time-only,
stackable snowman soup cans, which made their debut in 2020 and
were inspired by the brand's snowman commercial, "Snowbuddy."
Campbell's Chicken
Noodle Soup and Tomato Soup cans feature the fun snowman artwork
and are available at retailers nationwide.
The candles will be available to purchase for $24.00 each while supplies last, with 10% of net
proceeds from total candle sales helping benefit Feeding America®.
To see how families are creating new winter memories, and to share
your own, visit Camp.com/Campbells and follow
#CAMPbellsWinter. Digital Press Kit is available here.
About Campbell Soup Company
For more than 150 years,
Campbell (NYSE: CPB) has been
connecting people through food they love. Generations of consumers
have trusted Campbell to provide
delicious and affordable food and beverages. Headquartered in
Camden, N.J. since 1869,
Campbell generated fiscal 2021 net
sales of nearly $8.5 billion. Our
portfolio includes iconic brands such as Campbell's, Cape Cod, Goldfish, Kettle Brand, Lance, Late
July, Milano, Pace, Pacific Foods,
Pepperidge Farm, Prego, Snyder's of Hanover, Swanson and V8.
Campbell has a heritage of giving
back and acting as a good steward of the environment. The company
is a member of the Standard & Poor's 500 as well as the
FTSE4Good and Bloomberg Gender-Equality Indices. For more
information, visit www.campbellsoupcompany.com or follow
company news on Twitter via @CampbellSoupCo.
About CAMP
CAMP is a Family Experience Company that
helps answer the question "What should we do today?" through a
unique combination of Retail and Media. Launched in December of
2018, CAMP operates retail locations in New York, New
Jersey, Texas and
Connecticut and serves families
everywhere via its digital platforms. For more information, visit
www.camp.com or follow @campstores on Instagram and
Facebook.
Media Contact:
Lucy
Taben
lucy.taben@mslgroup.com
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SOURCE Campbell's