CARLSBAD, Calif., Nov. 3,
2016 /PRNewswire/ -- Callaway Golf Company (NYSE: ELY)
announced today it has fortified its golf ball R&D division
with the addition of industry veteran Hideyuki "Rock" Ishii as Sr.
Director, Advanced Golf Ball Research. Ishii brings 25 years of
golf product development experience, including 15 years with Nike
Golf, during which he was responsible for the design of every Nike
ball. To date, 25 Major Championships have been won by athletes
Ishii worked with on golf ball design and fitting.
No brand has been more innovative in the ball category of late
than Callaway, with products like Chrome Soft and Supersoft
exceeding golfers' expectations for feel, spin, distance and
control. According to Golf Datatech, Callaway is the fastest
growing major golf ball brand since 2013.
"Adding Rock to our already exceptional ball team will
strengthen our ability to investigate new construction methods and
improve our evaluation of golf ball performance," said Dr.
Alan Hocknell, Callaway's SVP of
R&D, "leading to better products for golfers at every
level."
At a time when other golf companies are consolidating resources,
Callaway is investing in order to continue bringing new innovations
and better performing products to market. Just last month Callaway
acquired Toulon Design, a boutique clubmaker specializing in
premium putters that artfully combine beautiful design with
meaningful performance technology.
"By further investing in R&D, at a time when we believe
others are or will be forced to pull back, we view this as an
excellent opportunity to further strengthen our technical position
and build for the future," said Chip
Brewer, President & CEO, Callaway Golf.
About Callaway Golf
Through an unwavering
commitment to innovation, Callaway Golf Company (NYSE:ELY) creates
products designed to make every golfer a better golfer. Callaway
Golf Company manufactures and sells golf clubs and golf balls, and
sells golf accessories under the Callaway Golf® and Odyssey® brands
worldwide. For more information please visit
www.callawaygolf.com.
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SOURCE Callaway Golf