Caleres and Veronica Beard Announce Exclusive Partnership
July 22 2019 - 5:18PM
Business Wire
Caleres to Design, Develop, and Market Veronica
Beard Footwear
Footwear industry leader Caleres (NYSE: CAL) (caleres.com) and
American ready-to-wear brand Veronica Beard today announced an
exclusive partnership. Caleres will exclusively produce the
Veronica Beard women’s footwear collection, beginning with the
spring 2020 season.
“We are committed to developing a diverse portfolio of quality
global footwear brands that meet the needs and desires of our
consumers,” said Jay Schmidt, brand portfolio president of Caleres.
“We have long admired Veronica Beard and the remarkable women
behind the brand. The addition of Veronica Beard will allow us to
further expand our portfolio with an exciting brand in the
attainable luxury space that appeals to today’s dynamic woman.”
“We are thrilled to announce our partnership with Caleres and
are excited for our spring 2020 debut. We have been working closely
together for the last four months to create a collection that will
complement the lifestyle of our customer and offer a fresh
perspective on the retail floors of our partners as well as our own
DTC channels,” said Stephanie Unwin, president of Veronica
Beard.
Since founding the eponymous brand in 2010, co-designers and
sisters-in-law Veronica Miele Beard and Veronica Swanson Beard have
evolved the label into a go-to for refined tailoring and feminine
silhouettes. Together, they have expanded the brand globally, via
retail, e-commerce and wholesale channels.
In keeping with the Veronica Beard aesthetic, the spring 2020
footwear collection will be thoughtfully designed with feminine
details. Styles will strike the balance between cool and classic,
taking her from day to night and work to weekend. Caleres will
initially target domestic and international wholesale partners
carrying Veronica Beard ready-to-wear.
About Caleres
Caleres is the home of today’s most coveted footwear brands and
represents a diverse portfolio spanning all of life’s styles and
experiences. Every shoe tells a story and Caleres has the perfect
fit for every one of them. Our collections have been developed and
acquired to meet the evolving needs of today’s assorted and growing
global audiences, with consumer insights driving every aspect of
the innovation, design, and craft that go into our distinctly
positioned brands, including Famous Footwear, Sam Edelman,
Naturalizer, Allen Edmonds, Vionic, Dr. Scholl’s Shoes, Franco
Sarto, Via Spiga, Vince, and more. The Caleres story is most simply
defined by the company’s mission: Inspire people to feel great…feet
first.
About Veronica Beard
Veronica Beard is an elevated American ready-to-wear brand that
strikes the balance between cool and classic. Sisters-in-law
Veronica Miele Beard and Veronica Swanson Beard launched their
eponymous brand in 2010 with their signature Dickey Jacket.
Veronica Beard provides a modern perspective on iconic wardrobe
pieces and delivers a lifestyle offering that has expanded to
include jeans and shoes. Thoughtfully designed with feminine
silhouettes and refined tailoring, the collection is intuitively
built for real life - empowering her from day to night, work to
weekend, and everywhere in between. Visit veronicabeard.com to
learn more.
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version on businesswire.com: https://www.businesswire.com/news/home/20190722005739/en/
Investor Contact - Caleres Peggy Reilly Tharp
ptharp@caleres.com Media Contact - Caleres Jo Ann Stoda
jstoda@caleres.com Media Contact – Veronica Beard Jennifer
Volk jennifer@veronicabeard.com
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