ST. LOUIS, Aug. 29, 2019 /PRNewswire/ -- Build-A-Bear
Workshop, Inc. (NYSE: BBW) today announced plans for its annual
celebration of National Teddy Bear Day to be held in store
locations around the globe, starting on September 7 leading into the holiday on
September 9, 2019. This year, the
company is also excited to have Walmart as its exclusive national
partner in the United States,
making the celebration available to a wider audience.
The activities kick off on September
7 with the launch of a limited-edition collectible National
Teddy Bear Day furry friend that will be introduced at $6.50 at Build-A-Bear Workshop stores
($6.50 in Canada and £6.50 in the United Kingdom). For the first time, this
offer is being extended beyond Build-A-Bear Workshop stores to
Walmart stores across the United
States. Throughout the three-day event, guests can
participate in interactive and experiential activities at
Build-A-Bear Workshop stores and exclusive retailtainment events in
2,000 Walmart U.S. stores to help make this the biggest celebration
of National Teddy Bear Day in history.
In addition, Build-A-Bear's huggable mascot, Bearemy, will be at
Build-A-Bear Workshop stores on September
7 and visiting iconic landmarks and local communities around
the world on September 8. The Company
is inviting everyone who meets Bearemy to snap a picture and share
a real-life teddy bear hug. For each photo that is shared using
#nationalteddybearday from September 2 to
September 9, Build-A-Bear Foundation will donate a teddy
bear to charitable organizations including the United Way in
the United States, Boys and Girls
Club of Canada and the NSPCC in
the United Kingdom to help
children in need (up to 50,000 teddy bears globally). Because
numerous studies have shown that the hug of a teddy bear can help
children build self-confidence and act as a therapeutic tool,
Build-A-Bear Foundation is committed to sharing hugs and making
days a little bit brighter for those in need. This year's donation
is expected to be the largest single-day donation in the
Foundation's history.
"We are pleased to once again lead the celebration of National
Teddy Bear Day and honored to work with Walmart on our first-ever
national collaboration to make this the biggest event yet," said
Sharon Price John, Build-A-Bear
Workshop chief executive officer and president. "This year, the
weekend will be filled with fun in-store activities including a
special offer for a collectible furry friend designed especially
for the occasion, appearances throughout the world by our huggable
mascot, Bearemy, and in line with our mission to 'add a little more
heart to life', the donation of thousands of furry friends to
multiple charities to help children in need. National Teddy Bear
Day has become an annual occasion to celebrate the difference that
the hug of a teddy bear and the heart of a powerful brand like
Build-A-Bear can make in the world," concluded Ms. John.
To get updates on the events that will be occurring throughout
the weekend, guests are encouraged to listen to Build-A-Bear
RadioTM, a streaming radio station powered by Dash, join
the Build-A-Bear Bonus Club to receive exclusive member news and
follow the brand and share their #nationalteddybearday thoughts and
pictures on Facebook, Instagram and Twitter.
About Build-A-Bear®
Build-A-Bear® is a global brand
kids love and parents trust that seeks to add a little more heart
to life. Build-A-Bear Workshop® has over 450 stores worldwide where
Guests can create customizable furry friends, including
corporately-managed stores in the United
States, Canada,
China, Denmark, Ireland, Puerto
Rico, and the United
Kingdom, and franchise stores in Africa, Asia,
Australia, Europe, Mexico and the Middle East. Buildabear.com is the online
destination for unique furry-friend gifts, featuring
The-Bear-Builder™, a shopping configurator that helps create
customized gift options. Build-A-Bear Workshop, Inc. (NYSE: BBW)
posted a total revenue of $336.6
million in fiscal 2018.
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SOURCE Build-A-Bear Workshop