PDC's Smart Band(R) RFID Wristband System Adds to the Guest
Experience at Great Wolf Lodge New England
VALENCIA, CA--(Marketwired
- June 26, 2014) - PDC, the global leader of innovative
identification solutions, announced today the installation of its
Smart Band® RFID Wristband System at Great Wolf Lodge New England
in Fitchburg, MA for electronic access control and cashless
payments. The indoor waterpark is the latest of eight Great Wolf
Lodge resorts to introduce PDC's RFID wristband technology to
enhance the guest experience.
Designed for the specific needs of waterpark and resort guests,
Smart Band® replaces traditional forms of identification, payment,
and access credentials that are usually carried in a wallet, purse,
or pocket. Upon check in, Great Wolf Lodge guests are issued a
non-transferable, waterproof PDC Smart Band®, with a securely
sealed RFID chip inside that verifies guest data when scanned by a
reader. Each chip contains a unique ID number so the bands are
impossible to duplicate.
Functioning as a convenient "wrist wallet," Smart Band® enables
Great Wolf Lodge guests to make instant purchases using their RFID
wristband. "The cashless transactions take about half the time
compared to using credit cards or cash, increasing impulse
purchasing. Even the vending machines accept cashless payments, so
guests don't have to dig for change, and are more inclined to make
some smaller purchases they might normally pass on," said Robin
Barber, Vice President of Leisure & Entertainment for PDC.
For hotel room access, Smart Band's contactless interface
provides significant advantages over standard magnetic stripe key
cards, which can collect dirt and debris that impact
performance. As Smart Band® is safely fastened around the
wrist, it provides a more secure advantage.
"Families at Great Wolf Lodge New England love the convenience
the Smart Band® provides. The technology allows our guests to leave
cash and credit cards in their suite so they have fewer things to
carry during their day," shared Rajiv Castellino, Chief Information
Officer, Great Wolf Resorts. "The Smart Band® allows guests to make
dining, arcade and souvenir purchases, easily access their resort
suite, and have one less thing to worry about keeping tracking of.
They can focus on having fun."
"PDC's Smart Band® RFID Wristband System has helped us provide
convenience and efficiencies to our guests that truly distinguish
our resorts as innovators in the travel and destination industry,"
Castellino continued.
Smart Band® can be completely customized and is offered in a
wide variety of colors and material options including plastic,
silicone and woven fabric. Smart Band® is available with
nontransferable SecurSnap® closures, and in re-wearable styles for
single-day use or for a season pass program.
In addition to its New England resort, Great Wolf Resorts uses
PDC's Smart Band® RFID Wristband System at locations in: Poconos,
PA; Niagara Falls, ONT., Mason, OH; Grapevine, TX; Grand Mound, WA;
Williamsburg, VA; and Concord, NC.
About PDC
With more than 55 years of experience, PDC connects people,
products, and technology through innovative ID systems that deliver
superior customer experiences worldwide. PDC is the global leader
and pacesetter in the development of wristbands, lanyards and RFID
solutions. The company serves the leisure & entertainment, law
enforcement, and animal identification industries. A pioneer of
innovative technologies, PDC introduced the first bar code
wristband system, first thermal printer wristband, first Smart
Band® RFID wristband system, and the award-winning PDC Smart®
Kiosk, among many other innovations.
Since its launch in 2000, PDC's Smart Band® RFID wristband
system has been used by leading amusement parks, water parks,
resorts, and music festivals to deliver unique and convenient
applications that help redefine the guest experience, while reaping
bottom line benefits to the companies who use them. Applications
include: cashless point-of-sale; cashless arcade and vending;
social media integration; keyless hotel and locker access;
electronic access control; photo management systems; and customer
loyalty programs. Additional PDC RFID solutions include PDC Smart®
Cards, key fobs, lanyards and parking passes. For more information,
visit www.pdcsolutions.com.
On Dec. 28, 2012, PDC was acquired by Brady Corporation,
(NYSE: BRC) a world leader in
identification solutions for premises, products, and people.
About Great Wolf Resorts, Inc.
Great Wolf Resorts, Inc, Madison, Wis., is North America's
largest family of indoor waterpark resorts, and through its
subsidiaries and affiliates, owns and operates its family resorts
under the Great Wolf Lodge® brand. Great Wolf Resorts is a fully
integrated resort company with Great Wolf Lodge locations in:
Wisconsin Dells, Wis.; Sandusky, Ohio; Traverse City, Mich.; Kansas
City, Kan.; Williamsburg, Va.; the Pocono Mountains, Pa.; Niagara
Falls, Ontario; Mason, Ohio; Grapevine, Texas; Grand Mound, Wash.;
Concord, N.C. and Fitchburg, MA. Additional information may be
found online at http://www.greatwolf.com
The following files are available for download:
Laura DavisPDC661.257.0233 x1535lauradavis@pdcorp.com
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