Castrol Continues Support for Roush Fenway Keselowski Carbon Neutrality
April 13 2022 - 8:00AM
Business Wire
Fans have the chance to win NASCAR Champion
Brad Keselowski’s race-worn fire suit
Roush Fenway Keselowski Racing (RFK) is proud to announce it is
bringing back the carbon neutral No. 6 Ford powered by Castrol at
Talladega Superspeedway on Sunday, April 24. RFK Co-owner and
driver Brad Keselowski will be behind the wheel of the Castrol
Mustang in the now iconic all-white paint scheme. RFK became the
first carbon neutral NASCAR race team in 2021.
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Roush Fenway Keselowski Racing (RFK) is
proud to announce it is bringing back the carbon neutral No. 6 Ford
powered by Castrol at Talladega Superspeedway on Sunday, April 24.
#drivingforchange Image credit: Castrol.
The initiative is part of Castrol’s ongoing relationship with
RFK and is another step toward supporting its partners in achieving
their lower carbon ambitions. RFK continues to make strides on its
carbon neutral journey, having been able to achieve reductions
across Scope 1, 2 and certain 3 emissions associated with the team
and in accordance with internationally recognized PAS2060 standard
that RFK utilized in becoming carbon neutral.
RFK achieved a 40% reduction in absolute carbon emissions from
Scope 1 and 2 (twice their initial goal of 20%) and a 23% reduction
in absolute Scope 3 emissions. Reductions at these levels were
planned for 2022 but achieved a full year ahead of schedule.*
Beginning at the Talladega race both RFK cars will be using
motor oils specially formulated for RFK by Castrol with more than
50% RRBO (re-refined base oil). Re-refined oil, on average, is 50%
lower lifecycle carbon emissions vs. ordinary/conventional
oil.**
Prior to the race on Sunday, Castrol will lead a community-wide
clean-up with Keselowski and fellow RFK driver Chris Buescher, who
pilots the No. 17 car, on Friday April 22 (which is also Earth Day)
in Oxford, Ala. Fans across the country are invited to join in the
efforts by posting pictures to Instagram of their own clean-ups
with the hashtag #drivingforchange for a chance to win Keselowski’s
race-worn, fire suit. Consumers must post pictures of their local
clean ups by May 8.
“Since RFK’s milestone commitment to carbon neutrality last
year, we at Castrol have continued to look for ways to help drive
change and to support our partner RFK,” said Castrol's Vice
President of Marketing, Americas Rayne Pacek. “And we’re excited to
get fans involved this year in the community clean up and to have
Chris and Brad leading the charge in Oxford, in addition to raising
awareness on the track.”
Speaking about RFK’s carbon neutral journey Brad Keselowski
said, “None of us can change the world overnight by ourselves, but
every bit counts and I’m proud to be working alongside Castrol to
raise awareness. I hope that RFK and Castrol can help inspire
others and help to drive change.”
“We’re thrilled to work with both Castrol and RFK to help make
Oxford, Ala., even more beautiful,” said Alton Craft, Mayor of
Oxford, Alabama. “We hope that our efforts can help inspire fans
across the country to chip in – a chance for them to win Brad’s
white fire suit doesn’t hurt, either!”
Anyone interested in learning more about Castrol’s
#drivingforchange initiative should go here.
*Reductions were made in accordance with the BSI PAS2060
standard for carbon neutrality, whereby an organization commits to
reduce carbon emissions within their measured boundary and to
report on that progress. Both the measured boundary and emission
reductions have been assessed in accordance with BSI PAS2060 and
the achievement of carbon neutrality has been assured by ERM CVS, a
third-party assurer. RFK’s QES available upon request.
**April 14, 2018 IFEU Heidelberg, LCA for
regeneration of waste oil to base oil. Nabil Abdalla, Horst
Fehrenbach. Based on the average greenhouse gas emissions
associated with four used oil re-refining production processes
compared to crude oil refining as calculated by the Institute for
Energy and Environmental Research.
About Castrol Castrol, a global leader in lubricant
technology, serves consumers in over 140 countries. Our leadership
brands include Castrol® GTX® — a premium conventional motor oil;
Castrol® GTX® High–Mileage™ – a premium synthetic blend designed
for vehicles with over 75,000 miles; the Castrol® EDGE ® line of
advanced full-synthetic super premium motor oils that offer
unsurpassed strength and performance; as well as our range of
commercial transport lubricants. To find out more about Castrol
products and programs, please call 1–888–CASTROL or visit
www.castrol.com/us
About Roush Fenway Keselowski Racing RFK Racing, in its
35th season of competition in 2022, features an ownership lineup
pairing one of the sport’s most iconic names, Jack Roush, along
with NASCAR Champion, Brad Keselowski, and Fenway Sports Group
owner John Henry. Roush initially founded the team in 1988 and it
has since become one of the most successful racing operations in
the world, propelling him to be the first NASCAR owner to amass
three hundred wins and capturing eight championships, including
back-to-back NASCAR Cup titles in 2003 and 2004. Keselowski, a
former owner himself in the NASCAR Truck Series, joins the
ownership fold while piloting the iconic No. 6 Ford, and brings to
the team a championship mindset himself having won the 2012 NASCAR
Cup Series Championship. In 2007, Roush partnered with Henry, who
also owns Major League Baseball’s Boston Red Sox and English
Premier League’s Liverpool F.C., to form Roush Fenway Racing. Off
the track, RFK is a leader and proven winner in NASCAR marketing
solutions, having produced multiple award-winning social media,
digital content and experiential marketing campaigns. Visit
rfkracing.com, and follow the team on all social platforms
@rfkracing.
About Keep Alabama Beautiful Keep Alabama Beautiful
(KALB) is a 501(c)3 non-profit organization serving the state of
Alabama and believes that everyone deserves to live in a clean and
healthy environment. An affiliate of Keep America Beautiful, Keep
Alabama Beautiful (KALB) is the partnership of more than 150
organizations and communities in Alabama. Individuals,
organizations and corporations are the strength of KALB and seek to
increase awareness of ways to maintain a clean and beautiful state.
Our mission is to enable volunteers throughout Alabama to improve
litter prevention practices, recycling, beautification and
community greening efforts. Our vision is a clean and beautiful
Alabama.
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