- More than 1 million Canadians now have access to Bell Mobile
TV
- Bell to debut national Olympic advertising campaign during the
game
MONTREAL, Jan. 31, 2014 /CNW Telbec/ - Super Bowl XLVIII
will air this Sunday, February 2 on
Bell Mobile TV, enabling more than a million Bell customers to
watch the live broadcast of the NFL's annual championship wherever
they may be on Bell's world-leading 4G wireless networks.
All viewers of the Super Bowl in Canada will also be the first to see the lead
advertisement in Bell's extensive multimedia marketing campaign for
the Sochi 2014 Olympic Winter Games.
"Only Bell lets you watch the Super Bowl wherever you are, and
the big game has consistently been the most-watched program on our
Mobile TV service each year. Now more Canadians than ever have
on-the-go access to the biggest TV event in North America with Bell Mobile TV," said
Wade Oosterman, President of Bell
Mobility and Residential Services, and Chief Brand Officer at Bell. "Bell is proud to be a
leader in bringing innovative wireless services like Mobile TV to
Canadians on the world's best 4G networks - and that's a message
you'll see delivered during our Olympic media campaign that debuts
on Super Bowl Sunday."
The 60-second ad, The Best of Canada on the Best of Bell,
appears first during the Super Bowl, and will later be joined by
multiple additional brand and product ads that will be appear on
TV, mobile and online during Sochi 2014.
Last year, Bell welcomed its one millionth subscriber to Bell
Mobile TV, which offers access to more than 40 channels of live and
on-demand sports, news, entertainment and children's TV
programming. In addition to the Super Bowl, major championship
events available on Bell Mobile TV include the Grey Cup, NHL
Stanley Cup Playoffs and Final, NBA Playoffs and Finals, and NCAA
March Madness. 10 hours of Bell Mobile TV viewing is available as
part of many Bell Mobility plans or as a $5 a month add-on, which will not impact a
customer's data allotment in their plan.
Integration of mobile content into the recently launched Bell TV
app as part of Bell's TV Anywhere strategy also gives Bell TV
customers access to more than 100 live and on-demand channels on
their tablets and smartphones. For more information, please visit
Bell.ca/TVAnywhere.
About Bell
Bell is Canada's largest communications company, providing
consumers and business customers with leading TV, Internet,
wireless, home phone and business communications solutions. Bell
Media is Canada's premier multimedia company with leading assets in
television, radio and digital media. Bell is wholly owned by
Montréal's BCE Inc. (TSX, NYSE: BCE). For more information, please
visit Bell.ca.
The Bell Let's Talk mental health initiative is a national
charitable program that promotes Canadian mental health across
Canada with the Bell Let's Talk Day anti-stigma campaign and
significant funding for community care, research and workplace best
practices. To learn more, please visit Bell.ca/LetsTalk.
SOURCE Bell Canada