Alltel and JumpTap Launch First Carrier-Branded Search on a Dedicated Handset Key
April 10 2007 - 9:48AM
Business Wire
Alltel Wireless (NYSE: AT), America�s largest network, and JumpTap,
the leading provider of mobile search and advertising solutions,
today announced the launch of the first carrier-branded mobile
search application to be pre-installed on handsets with a dedicated
search key. The new, dedicated search key launches an
Alltel-branded BREW client that presents Alltel subscribers with a
search box to find content, services and information. The
visibility of the dedicated key will not only increase the uptake
of mobile search, but also will increase content purchases by
helping subscribers find what they want quickly and easily. �At
Alltel, we are constantly striving to make the mobile experience
simpler and more enjoyable,� Wade McGill, senior vice president of
product management for Alltel Wireless, said. �We have successfully
used dedicated keys in the past to provide content we wanted to
make readily available, including games and ringtones. It�s been
proven that the easier it is for subscribers to find applications,
the more likely it is that they will be adopted.� McGill added, �We
believe search is really at the heart of the mobile experience and
by putting JumpTap�s search solution right on the handset, our
subscribers will use it even more often to find what they are
searching for.� JumpTap�s search engine, which has been available
on Alltel since September 2006, returns the most relevant results
from on and off the Alltel deck. Organic results are returned to
user queries, along with targeted, paid search links and contextual
display advertisements, giving subscribers a comprehensive,
user-friendly search experience. �Search helps subscribers find
content and information quickly and easily. The easier it is for
subscribers to find the search application, the better the user
experience,� said Dan Olschwang, President and CEO of JumpTap.
�From our past experience we know that simply placing the search
box above the fold on a WAP page doubles its usage. Putting it on
the handset will multiply that further because it is even more
accessible. Alltel has made a great commitment to the future of the
mobile Internet by making search an integrated part of its
offering.� The LG8600 handset will be the first to have the search
application preloaded into a handset. The search functionality will
be preloaded on additional handsets over the coming months. All
enabled handsets will feature a magnifying glass search icon on the
key that will launch the Alltel-branded search box when depressed.
About Alltel Alltel (NYSE: AT) is owner and operator of the
nation's largest wireless network and has nearly 12 million
wireless customers. For more information about Alltel, please visit
http://www.alltel.com. About JumpTap, Inc. Founded in 2004,
JumpTap, Inc. provides wireless carriers with an end-to-end,
carrier-branded mobile search and advertising solution that drives
third-party revenue for mobile operators while providing a quick,
easy and fun mobile search experience for subscribers. JumpTap�s
comprehensive, modular solution couples an intuitive user interface
and mobile-specific search engine with an advertising model that
pays carriers for search success. JumpTap provides carriers,
advertisers and subscribers with the industry�s most complete,
easy-to-use and rewarding mobile search environment. For more
information on JumpTap, please visit: http://www.jumptap.com.
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