SEATTLE, Sept. 21, 2018 /PRNewswire/ -- A new concept
store that could change how consumers interact with and purchase
wireless products will be introduced to the vibrant Capitol Hill
neighborhood of Seattle on
Sept. 29. The Lounge by AT&T™* –
the first of its kind for the company – is a 3,000 square foot
space designed to be part retail store, part coffeehouse and part
hangout space.
"We want it to be a second living room for Capitol Hill
residents, both AT&T and non-AT&T customers, to meet up,
work, and hang out," said Jeff
Bradley, West Region President at AT&T. "We have a
super-fast network in The Lounge so people can work remotely,
stream their favorite content, or just relax and drink coffee. What
makes this space so unique is a design and layout that embodies the
Capitol Hill neighborhood, the collaboration with a local small
business, Ada's Discovery Café, and an innovative digital shopping
experience."
Locally-Inspired Teamwork
AT&T* is collaborating
with small business owners Danielle and
David Hulton to bring The Lounge to the Capitol Hill
neighborhood. Ada's Discovery Café will be situated inside The
Lounge, making the coffee experience an integral part of the
store's relaxed atmosphere.
"Throughout the whole planning process and bringing The Lounge
to fruition, AT&T leaned heavily on our team to stay true to
the Seattle and Capitol Hill
communities," said Danielle Hulton.
"It was great to see a global company like AT&T take such a
keen interest in our local community, and really prioritize the
authenticity of the Seattle vibe
that we're bringing to the people through The Lounge."
Ada's Discovery Café will feature sophisticated coffee robots
that will use precision technology to brew coffee as perfectly as
possible, a task that a human simply cannot replicate. This
state-of-the-art coffee house will be managed by Cole McBride, who, in April, won the 2018 U.S.
Barista Championship (USBC) at the Washington State Convention Center in
Seattle, competing against 35 top
baristas in the country. Cole is designing inspired new coffee
inventions uniquely for The Lounge.
New Ways to Learn and Buy
The Lounge will also feature
an innovative digital shopping experience that has never been used
at any other AT&T store. It enables a customer to use an
intuitive digital catalog – from a large 4K screen or their personal device – and then
pick up their new AT&T purchases from secure lockers within the
space.
The Lounge will have a custom app that will allow customers to
order and pay for coffee and food from Ada's; listen to programming
shown on a huge 98-inch high-definition TV screen; and search for
upcoming events at The Lounge.
Investing in Seattle
"We picked Seattle to launch this concept because
consumers here love great coffee and new tech gadgets," said
Morgan Collins, Vice President and
General Manager of Pacific States at AT&T. "This market is
creative, adventurous, and tech-savvy, so we're evolving as our
customers' interests and preferences evolve."
The new location is part of AT&T's continuing investment in
its networks, retail footprint and workforce in the greater
Seattle area and throughout the
state. AT&T has invested more than $1.3
billion in its wireless and landline networks in
Washington between 2015 and 2017.
And last year, AT&T made more than 3,500 wireless network
coverage, capacity and speed upgrades in Washington, which included adding new cell
sites, expanding its LTE footprint, and completing multiple new
in-building and outdoor distributed antenna systems. AT&T was
recently named "Best U.S. Network" in the most comprehensive U.S.
study into wireless connectivity to date, according to Global
Wireless Solutions.
A New Retail Experience
The Lounge is part of
AT&T's bigger strategy to have one of the fastest growing
retail footprints in the nation with more than 1,000 new store
locations – many mobile and pop-up formats – by the end of 2019,
which was announced Sept. 20. The
company plans to add to its portfolio of more than 5,300 branded
stores.
"The Lounge is more about an experience than it is about
retail," Bradley said. "It's a collection of services unlike
anything else in our industry – it's designed to change the way we
engage with consumers."
Store information
The Lounge by AT&T will be
located on 800 East Thomas Street in the Capitol Hill neighborhood
of Seattle, WA. Hours for the new
store are Monday through Saturday, 8 a.m. to
7 p.m., and Sunday, 9 a.m. to 6
p.m. To find the nearest AT&T store or Device Support
Center near you, visit www.att.com/find-a-store or www.att.com/dsc.
Don't forget you can also make an appointment before visiting your
local AT&T store -https://www.att.com/storeappointment/.
*About AT&T Communications
We help family, friends
and neighbors connect in meaningful ways every day. From the first
phone call 140+ years ago to mobile video streaming, we innovate to
improve lives. We have the nation's largest and most reliable
network and the nation's best network for video streaming.** We're
building FirstNet just for first responders and creating
next-generation mobile 5G. With DIRECTV and DIRECTV
NOW, we deliver entertainment people love to talk about. Our smart,
highly secure solutions serve over 3 million global businesses –
nearly all of the Fortune 1000. And worldwide, our spirit of
service drives employees to give back to their communities.
AT&T Communications is part of AT&T Inc. (NYSE:T). Learn
more at att.com/CommunicationsNews.
AT&T products and services are provided or offered by
subsidiaries and affiliates of AT&T Inc. under the AT&T
brand and not by AT&T Inc. Additional information about
AT&T products and services is
available at about.att.com. Follow our news on Twitter at
@ATT, on Facebook at facebook.com/att and on YouTube
at youtube.com/att.
© 2018 AT&T Intellectual Property. All rights reserved.
AT&T, the Globe logo and other marks are trademarks and service
marks of AT&T Intellectual Property and/or AT&T affiliated
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their respective owners.
**Coverage not available everywhere. Based on overall coverage
in U.S. licensed/roaming areas. Reliability based on voice and data
performance from independent 3rd party data.
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SOURCE AT&T Inc.