COLUMBUS, Ohio, Nov. 7, 2019 /PRNewswire/ -- Alliance Data's
card services business, a provider of market-leading private label,
co-brand, and commercial card programs, today announced the newest
capabilities in its digital self-service suite for cardmembers. The
new capabilities and technology enhancements make it simpler and
more convenient for customers to apply for credit, manage their
account, and pay their bill in the channel that best suits them and
at the time that's most convenient. The capabilities, which include
Virtual Assistant, Comenity's CardLock, Comenity's
EasyPay, and Frictionless Mobile Credit™, give
customers greater control while improving their experience across
the digital journey.
According to Alliance Data's research, 94% of consumers say that
safety and security are among the most important features of their
credit cards. Alliance Data's digital capabilities empower
customers through safe, easy-to-use, self-service options that save
time while protecting cardmembers' information:
- Virtual Assistant will enhance the servicing experience
for cardmembers by simulating a conversational, natural language,
person-to-person dialogue in a convenient online chat experience.
The Virtual Assistant is an on-demand, self-service bot powered by
machine learning, and will be available 24/7 to help cardmembers
with everyday servicing, account management and payment needs.
- Comenity's CardLock increases cardmember control and
peace of mind while reducing fraud by providing digital on-off
switches, allowing cardmembers to temporarily "turn off" their
co-brand card if they lose or misplace it. Cardmembers can turn the
card back on when they find it for a seamless, continuous
experience.
- Comenity's EasyPay simplifies bill payment on any
connected device in a fast and secure way. Without requiring a
username or password, the frictionless experience relies on
information known only by the cardmember, freeing up time for them
to focus on things that matter most.
- Frictionless Mobile Credit™, built with patented
technology, accelerates the process of applying for and using
credit. The mobile-first experience uses proprietary data access to
speed customers through the acquisition process in-store and
online. The award-winning solution is now available in-home, giving
cardmembers more ways to initiate a frictionless application using
a QR code or text.
"As validated by our recent research study, 'The Great Divide:
Connecting Brands to the Real Needs of Today's Consumer,' consumers
are increasingly expecting to be in control of their experiences
with retailers," said Jennie
Dodovski, Vice President of Customer Experience and Product
at Alliance Data's card services business. "We are applying
those insights across the full credit and payments journey, and
leveraging the latest in technology and data to add value for
cardmembers."
Alliance Data is also investing in an intuitive, self-service
platform to serve the needs of its clients through the upcoming
launch of Alliance Data PartnerPortalTM. This
next-generation digital dashboard gives clients direct, 24/7 access
to results, reports, data, marketing and program management tools
to help clients track and optimize credit card program's
performance.
"We have a culture of innovation, and our digital roadmap is
fueled by the creative minds of our associates," Dodovski added.
"In our latest associate-led Hackathon, self-service emerged as the
next focal point on our digitalization journey. Within 48 hours our
associate teams brainstormed, coded and deployed digital
experiences that in turn help Alliance Data further improve
customer engagement strategies. These prototypes are a pipeline for
our ongoing delivery of compelling payment solutions that meet
consumer expectations and better empower them in today's evolving
retail and digital payments environment."
About Alliance Data's card services business
Alliance
Data's card services business develops market-leading private
label, co-brand, and commercial credit card programs for many of
the world's most recognizable brands. Through our branded credit
programs, we help build more profitable relationships between our
partners and their cardmembers, and drive lasting
loyalty.
Using the industry's most comprehensive and predictive data set,
advanced analytics, and broad-reaching capabilities, Alliance
Data's card services business has been helping partners increase
sales and provide greater value to their cardmembers since 1986. We
are proud to be part of the Alliance Data enterprise (NYSE: ADS),
an S&P 500, FORTUNE 500 and FORTUNE 100 Best Companies to Work
For company headquartered in Columbus,
Ohio. To learn more, visit KnowMoreSellMore.com, follow us
on Twitter @Know_SellMore, and connect with us on LinkedIn at
Alliance Data card services.
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SOURCE Alliance Data