Accenture Invests in Martian to Bring Dynamic Routing of Large Language Queries and More Effective AI Systems to Clients
September 17 2024 - 7:59AM
Business Wire
Accenture (NYSE: ACN) has invested, through Accenture Ventures,
in Martian, a technology company that has built a patent-pending
Large Language Model (LLM) router. For any prompt, Martian’s router
will find and use the LLM that will give users the best result at
the lowest cost. As part of this investment, Accenture plans to
integrate Martian’s advanced model router offering into its
proprietary “switchboard” services that can customize
large-language models (LLMs) for specific data sources and use
cases for greater impact of AI systems.
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Accenture has invested, through Accenture
Ventures, in Martian, a technology company that has built a
patent-pending Large Language Model (LLM) router. (Graphic:
Business Wire)
The rapid expansion of AI systems and large language models has
created a complex landscape where each model presents unique
tradeoffs in performance, cost, and speed. Martian’s model router
addresses these challenges by searching across a vast number of
LLMs in order to dynamically route prompts to the model that will
yield the highest quality results based on specific performance and
technical requirements for each enterprise. The router also
improves reliability; prompts are automatically rerouted to other
providers when a model or provider becomes unavailable,
significantly reducing downtime.
“Many of our clients are looking to reap the benefits of
generative AI in a responsible way that takes into account
customized requirements, performance and cost,” said Lan Guan,
chief AI officer at Accenture. “The capabilities of Accenture’s
switchboard services and Martian’s dynamic LLM routing simplify the
user experience and will allow enterprises to experiment with
generative AI and LLMs in order to find the perfect fit for their
business needs.”
Launched in November 2023, Accenture’s switchboard service
allows clients to test, evaluate, deploy, and control the most
potent combination of LLMs for their needs. Integrating Martian’s
dynamic router capabilities, clients will be able to open up access
to AI systems with customized models tailored to unique prompts and
requirements, ensuring optimal performance and cost-efficiency. New
LLMs will be automatically added in and analyzed as they become
available, helping ensure that outputs will be accurate and
current. Switchboard services can be applied to emerging
technologies such as quantum as well.
“We’re always exploring ways to accelerate our leadership in
applying generative AI technology to create and protect growth and
relevance for clients, with creativity at the core,” said Dan
Garrison, chief technology officer for Accenture Song. “We believe
Martian’s novel approach and capabilities can help our clients and
people build dynamic AI systems fit for today and tomorrow.”
“The vast majority of enterprises building Gen AI applications
are in early stages and finding that output accuracy is often too
low to justify going into production. By integrating our technology
with Accenture’s switchboard services, we can substantially boost
accuracy so enterprises see quality results that exceed production
threshold. Accenture’s technology and expertise will be critical as
Martian continues to grow and simplify large language model
management for enterprises,” said Shriyash Upadhyay, co-founder of
Martian.
Martian is the latest company to join Accenture Ventures’
Project Spotlight, an engagement and investment program focused on
working with companies that create or apply disruptive enterprise
technologies. Project Spotlight brings promising startups into
Accenture’s innovation network, giving them exposure to real
business problems we’re solving for our clients and helping them
tailor, refine and scale their solutions for maximum impact.
Terms of the investment were not disclosed.
About Accenture
Accenture is a leading global professional services company that
helps the world’s leading businesses, governments and other
organizations build their digital core, optimize their operations,
accelerate revenue growth and enhance citizen services—creating
tangible value at speed and scale. We are a talent- and
innovation-led company with approximately 750,000 people serving
clients in more than 120 countries. Technology is at the core of
change today, and we are one of the world’s leaders in helping
drive that change, with strong ecosystem relationships. We combine
our strength in technology and leadership in cloud, data and AI
with unmatched industry experience, functional expertise and global
delivery capability. We are uniquely able to deliver tangible
outcomes because of our broad range of services, solutions and
assets across Strategy & Consulting, Technology, Operations,
Industry X and Song. These capabilities, together with our culture
of shared success and commitment to creating 360° value, enable us
to help our clients reinvent and build trusted, lasting
relationships. We measure our success by the 360° value we create
for our clients, each other, our shareholders, partners and
communities. Visit us at www.accenture.com.
About Martian
Martian built the first model router, backed by $9M from NEA,
General Catalyst, CVP, and Prosus Ventures. You can think of us
like Google for LLMs: every time you send us a request, we
automatically find and use the LLM which will give you the best
result at the lowest cost. Engineers at 300+ companies, from Amazon
to Zapier, have used Martian to achieve higher performance and
lower costs, with greater security and reliability. The team
consists of previous AI researchers at Stanford, Harvard,
University of Pennsylvania, the Google Bard Team, and Microsoft
Research who have previously built and sold multiple NLP companies
and published in the leading AI research journals.
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Julie Bennink Accenture +1 312 693 7301
julie.l.bennink@accenture.com
Keerthi Goutham Accenture +91 99000 94099
keerthi.goutham@accenture.com
Aaron Nam Martian aaron@withmartian.com
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