UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
______________________
FORM 6-K
REPORT OF FOREIGN PRIVATE ISSUER
Pursuant to Rule 13a-16 or 15d-16 of the
Securities Exchange Act of 1934
For the month of February 2024
Commission File Number: 001-36158
Wix.com Ltd.
(Translation of registrant’s name into English)
5 Yunitsman St.,
Tel Aviv, Israel, 6936025
(Address of principal executive offices)
Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F.
Form 20-F ☒Form 40-F ☐

EXPLANATORY NOTE
On February 15, 2024, Wix.com Ltd. (NASDAQ: WIX) (the “Company”) issued a press release titled “Wix Announces Completion of $300 Million Share Repurchases”. A copy of this press release is attached to this Form 6-K as Exhibit 99.1.

SIGNATURE
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.
Date: February 15, 2024
WIX.COM LTD.
By:    /s/ Naama Kaenan
Name:    Naama Kaenan
Title:    General Counsel


EXHIBIT INDEX

The following exhibit is filed as part of this Form 6-K:



Wix Announces Completion of $300 Million in Share Repurchases

NEW YORK, February 15, 2024 -- Wix.com Ltd. (Nasdaq: WIX), today announced that it has completed $300 million in share repurchases, which received court approval in December 2023 and is part of the authorization by its Board of Directors approved in August 2023.
The Company repurchased 2,401,695 outstanding Wix ordinary shares, representing approximately 4% of total shares outstanding, at an approximate volume-weighted average price per share of $124.91.
Pursuant to its Board of Directors’ authorization of share repurchases of 50% of projected free cash flow through 2025 (excluding costs associated with the Company’s new headquarters office build out), Wix is in the process of pursuing the necessary approvals for $225 million in additional share repurchases.
About Wix.com Ltd.
Wix is the leading SaaS website builder platform to create, manage, and grow a global, digital presence. What began as a website builder in 2006 is now a complete platform providing self-creators, agencies, and enterprises, with distinguished performance, security, and a reliable infrastructure. With a focus on continuous innovation, a wide range of commerce and business solutions, advanced SEO, marketing tools, and industry-leading AI technologies, Wix users have full ownership of their brand and unmatched creative freedom. Complimenting the Wix platform for self-creators, Wix Studio is an advanced creation and management platform for agencies and freelancers.
For more about Wix, please visit our Press Room at https://www.wix.com/press-room/home.
Investor Relations: ir@wix.com
Media Relations Contact: PR@wix.com





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