WISe.ART The Future of
Philanthropy: NFTs and Empowerment Through Art
GENEVA – September 28, 2023: WISeKey
International Holding Ltd. (“WISeKey”) (SIX: WIHN, NASDAQ: WKEY), a
global leader in cybersecurity, digital identity, and Internet of
Things (IoT) solutions operating as a holding company, announced
today that its WISe.ART Corp subsidiary it will donate the proceeds
from the sale of 200 NFTs to support the Swiss Red Cross. The Red
Cross Ball in Geneva, a charity event organized by the Swiss Red
Cross and the Geneva Red Cross will raise funds for humanitarian
projects and programmes that support disadvantaged sectors of the
world’s population. This year, the Swiss Red Cross Ball will take
place Saturday, September 30, 2023 at the Campus HEAD in
Geneva.
In an increasingly digitalized world, the
intersection of art and technology is carving a revolutionary path
for philanthropy. With platforms like WISe.ART taking center stage,
charities and foundations are finding novel ways to fundraise and
make an impact. Esteemed organizations like Grupo Pro Arte y
Cultura, ONUART, OISTE.ORG, The Red Cross, The Clinton Global
Initiative, The Vatican, the UN, Flamenco for Peace, the University
for Peace (UPEACE), and many more are recognizing this unique
opportunity to join WISe.ART.
A Recent Success in Marbella
A compelling instance of this occurred in
Marbella, where exclusive NFT artworks were auctioned to raise
funds for young girls in Nepal. With each specially curated NFT
sold on WISe.ART, a girl is granted two entire terms to further her
higher secondary education. This innovative approach to
philanthropy, embraced by artists and patrons alike, highlights how
the fusion of technology and compassion can change lives. It's a
testament to the belief that platforms like CryptoVerse Island,
WISe.ART, and Maiti Nepal can illuminate otherwise overlooked
global crises.
The Power of NFTs in Fundraising
While the concept of NFTs—Non-Fungible
Tokens—might seem complex, their implications are profound. At
their core, NFTs revolutionize asset ownership. They're not just a
fleeting digital trend but an evolution of traditional
cryptocurrency systems. Through minting, real-life assets, such as
artworks, are turned into digital tokens on the blockchain, adding
layers of security, value, and exclusivity.
Empowering Dreams with Digital Tools
Maiti Nepal's mission is profound yet simple:
provide an education to children, empowering them to soar to
greater heights. They understand that education isn't just about
classrooms; it's about granting wings to dreams.
The synergy between art and technology embodied
in NFTs offers an incredible tool for charities. While the
blockchain ensures the security and authenticity of these digital
assets, the global reach of platforms like WISe.ART ensures that
compassionate individuals worldwide can contribute to noble
causes.
The promise of NFTs extends beyond the dazzle of
the digital realm. They have the tangible power to uplift, educate,
and transform lives. With the world's most renowned institutions
and artists embracing this movement, the future of philanthropy is
here. And it's digital.
This platform has not only embraced the technological potential
of NFTs but has also harnessed its capabilities for charitable
endeavors. One notable example of this is the collaborations
WISe.ART has embarked upon with globally-renowned celebrities such
as Antonio Banderas and Brooke Shields.
Antonio Banderas, known for his prolific
filmography, has always had a deep connection to philanthropy.
Partnering with WISe.ART allowed him to blend his love for art and
charity, using the power of NFTs. This collaboration reached its
zenith when renowned artist Pedro Sandoval generously donated an
exquisite piece of his art as an NFT to the Antonio Banderas
Foundation. The power of this union, combining art, celebrity, and
technology, was clearly showcased in Marbella last year. In a
spectacular event, the Sandoval NFT artwork fetched a staggering
160,000 euros in just one evening, demonstrating the incredible
fundraising potential that NFTs hold when amplified by celebrity
endorsement and esteemed platforms like WISe.ART.
Similarly, actress and model Brooke Shields has
recognized the promise of NFTs for charitable ventures. Teaming up
with WISe.ART, she has been exploring innovative ways to channel
the financial benefits of NFT sales into causes that resonate with
her deeply.
The genius behind these collaborations lies in
tapping into the unique features of NFTs: authenticity,
exclusivity, and global accessibility. When combined with the
immense influence of celebrities, it creates a potent mix that can
drive attention and funds towards deserving causes.
Such partnerships are emblematic of the shifting paradigms in
both the art world and philanthropy. Artists, foundations,
celebrities, and platforms like WISe.ART are coming together to
harness the digital transformation for the greater good. It's a
testament to how technology, when used innovatively and ethically,
can bring about tangible change in the world.
Our collaborations will grow as we are about to
embark on a partnership with the organisation of the much-envied
Swiss Red Cross Ball with exclusive NFTs to be sold at CHF 200
each, as of September 30th in Geneva, Switzerland. The next
opportunity will be in Gstaad, a beautiful pristine mountain
village in the Swiss Alps where the rich and famous gather every
year. For more information contact WISe.ART.
Other meaningful partnerships have been with our
artists who are also very concerned and engage about the planet and
our society. Some have donated their art to worthy causes others
have created collectable assets for collectors of memorabilia like
IMProductions is donating 4 images of Steve Wozniak and Apple
Memorabilia for the Children of Ukraine. Proceeds will to the Red
Cross. Jaime Miranda-Bambarén is carving monumental Eucalyptus
roots to raise awareness about extensive mining in Peru. Proceeds
will go to reforestation in various endangered areas around the
world. WISe.ART is super proud to be part of these commendable
projects and is inviting you today to engage with them.
About WISe.ART: WISe.ART
platform leverages WISeKey's strong cybersecurity expertise,
digital identity technology, and the power of blockchain to offer a
unique marketplace for NFTs, connecting artists, buyers, and
collectors, while ensuring the provenance and authenticity of
digital artworks.Join us, and let's give every child a chance to
dream big.
About WISeKey:
WISeKey International Holding Ltd ("WISeKey",
SIX: WIHN; Nasdaq: WKEY) is a global leader in cybersecurity,
digital identity, and IoT solutions platform. It operates as a
Swiss-based holding company through several operational
subsidiaries, each dedicated to specific aspects of its technology
portfolio. The subsidiaries include (i) SEALSQ Corp (Nasdaq: LAES),
which focuses on semiconductors, PKI, and post-quantum technology
products, (ii) WISeKey SA which specializes in RoT and PKI
solutions for secure authentication and identification in IoT,
Blockchain, and AI, (iii) WISeSat AG which focuses on space
technology for secure satellite communication, specifically for IoT
applications, and (iv) WISe.ART Corp which focuses on trusted
blockchain NFTs and operates the WISe.ART marketplace for secure
NFT transactions.
Each subsidiary contributes to WISeKey's mission
of securing the internet while focusing on their respective areas
of research and expertise. Their technologies seamlessly integrate
into the comprehensive WISeKey platform. WISeKey secures digital
identity ecosystems for individuals and objects using Blockchain,
AI, and IoT technologies. With over 1.6 billion microchips deployed
across various IoT sectors, WISeKey plays a vital role in securing
the Internet of Everything. The company's semiconductors generate
valuable Big Data that, when analyzed with AI, enable predictive
equipment failure prevention. Trusted by the OISTE/WISeKey
cryptographic Root of Trust, WISeKey provides secure authentication
and identification for IoT, Blockchain, and AI applications. The
WISeKey Root of Trust ensures the integrity of online transactions
between objects and people. For more information on WISeKey's
strategic direction and its subsidiary companies, please visit
www.wisekey.com.
Press and investor contacts:
WISeKey International Holding LtdCompany
Contact: Carlos MoreiraChairman & CEOTel: +41 22 594
3000info@wisekey.com |
WISeKey Investor Relations (US)Contact: Lena
CatiThe Equity Group Inc.Tel: +1 212
836-9611lcati@equityny.com |
WISe.ARTContact: Sixtine CrutchfieldTel +41
22 594 3000scrutchfield@wisekey.com |
Disclaimer:This communication
expressly or implicitly contains certain forward-looking statements
concerning WISeKey International Holding Ltd and its business. Such
statements involve certain known and unknown risks, uncertainties,
and other factors, which could cause the actual results, financial
condition, performance, or achievements of WISeKey International
Holding Ltd to be materially different from any future results,
performance or achievements expressed or implied by such
forward-looking statements. WISeKey International Holding Ltd is
providing this communication as of this date and does not undertake
to update any forward-looking statements contained herein as a
result of new information, future events or otherwise.This press
release does not constitute an offer to sell, or a solicitation of
an offer to buy, any securities, and it does not constitute an
offering prospectus within the meaning of article 652a or article
1156 of the Swiss Code of Obligations or a listing prospectus
within the meaning of the listing rules of the SIX Swiss Exchange.
Investors must rely on their own evaluation of WISeKey and its
securities, including the merits and risks involved. Nothing
contained herein is, or shall be relied on as, a promise or
representation as to the future performance of WISeKey.
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