FOR IMMEDIATE RELEASE
WISe.ART Revolutionizes the NFT
Marketplace with the Launch of a New
Groundbreaking Authentication System
Addressing Counterfeits & Pioneering
the Future of Digital Ownership
Geneva, Switzerland
- August 23,
2023 - WISeKey International Holding Ltd.
(“WISeKey”) (SIX: WIHN, NASDAQ: WKEY), a leader in cybersecurity,
digital identity, and Internet of Things (IoT) solutions operating
as a holding company, today announced that its subsidiary WISe.ART,
an emerging force in the digital arts marketplace, has introduced a
novel authentication system for NFTs (Non-Fungible Tokens) that
promises to address the industry's counterfeit and illegal sales
challenges. With the rising prominence of NFTs, this development
could not have come at a more pivotal time, ensuring that the
digital future is built on trust, authenticity, and innovation.
New key features of WISe.ART's offering
include:
-
Irreversible Linking: Beyond just digital
assurance, WISe.ART bridges the gap between the digital and
physical realms. It creates an unbreakable bond between a digital
asset and its physical counterpart, should one exist.
-
White-labeling and Distinctive Designs: Every
asset on the platform with be identified using uniquely
identifiable marks exclusive to the WISe.ART platform.
Of note, these upgraded features expand
WISe.ART’s existing offerings which include:
- Proof of
Authenticity: WISe.ART ensures every NFT purchased is
genuine, providing peace of mind for buyers and collectors in an
industry frequently overshadowed by forgery concerns.
- Respect
for Privacy with Robust KYC: While the platform champions
user anonymity, it simultaneously implements rigorous Know Your
Customer (KYC) processes to prevent illegal activities and ensure a
transparent, clean marketplace.
-
State-of-the-art Security: Collaborating with
WISeKey’s security technologies, WISe.ART guarantees unparalleled
protection throughout the NFT journey, from creation to sale.
WISe.ART is one of the first companies in the
space to connect authentication of a digital and physical item,
screen users using a KYC process and is the only NFT platform that
uses its own technology. Furthermore, WISe.ART platform has its own
vetting committee with a genuine artistic direction.
As the world gravitates towards a digital
future, NFTs are undeniably poised for exponential growth. They
represent more than just art – they are the very essence of digital
ownership, offering tangible value in virtual spaces. Their
applications, from gaming to real estate, and the potential they
hold for artists, creators, and investors alike, make them a
cornerstone of the digital evolution.
WISe.ART's CEO Carlos Moreira, commented, "We
believe in a future where digital assets are as valuable, if not
more so, than physical ones. We are pioneering the future of
digital ownership and our mission at WISe.ART is to ensure that
this future is authentic, secure, and accessible to all."
The launch of WISe.ART's authentication system
is not just a game-changer for the NFT industry; it's a beacon for
the digital era.
For more information, please visit:
www.wisekey.com.
About WISeKey:WISeKey
International Holding Ltd ("WISeKey", SIX: WIHN; Nasdaq: WKEY) is a
global leader in cybersecurity, digital identity, and IoT solutions
platform. It operates as a Swiss-based holding company through
several operational subsidiaries, each dedicated to specific
aspects of its technology portfolio. The subsidiaries include (i)
SEALSQ Corp (Nasdaq: LAES), which focuses on semiconductors, PKI,
and post-quantum technology products, (ii) WISeKey SA which
specializes in RoT and PKI solutions for secure authentication and
identification in IoT, Blockchain, and AI, (iii) WISeSat AG which
focuses on space technology for secure satellite communication,
specifically for IoT applications, and (iv) WISe.ART Corp which
focuses on trusted blockchain NFTs and operates the WISe.ART
marketplace for secure NFT transactions.
Each subsidiary contributes to WISeKey's mission of securing the
internet while focusing on their respective areas of research and
expertise. Their technologies seamlessly integrate into the
comprehensive WISeKey platform. WISeKey secures digital identity
ecosystems for individuals and objects using Blockchain, AI, and
IoT technologies. With over 1.6 billion microchips deployed across
various IoT sectors, WISeKey plays a vital role in securing the
Internet of Everything. The company's semiconductors generate
valuable Big Data that, when analyzed with AI, enable predictive
equipment failure prevention. Trusted by the OISTE/WISeKey
cryptographic Root of Trust, WISeKey provides secure authentication
and identification for IoT, Blockchain, and AI applications. The
WISeKey Root of Trust ensures the integrity of online transactions
between objects and people. For more information on WISeKey's
strategic direction and its subsidiary companies, please visit
www.wisekey.com.
About
WISe.ART: Established in September 2020, our
marketplace is a forward-thinking digital art platform pioneering
the intersection of blockchain technology and artistic and/or
visionary creativity. With a strong commitment to democratizing
access and ownership to unique innovative products, WISe.ART
provides a vibrant marketplace for buying, selling, preserving, and
discovering original digital creations. By embracing blockchain and
NFT technology, WISe.ART ensures provenance, artist recognition,
heritage preservation and secure, transparent transactions.
WISe.ART platform leverages WISeKey's strong
cybersecurity expertise, digital identity technology. As a part of
our mission to empower creators and collectors, the launch of the
WISe.ART token marks a significant milestone in our journey. By
creating a unique digital currency, we aim to foster an inclusive,
engaging, and rewarding ecosystem that transcends traditional
boundaries of the art world.
By 2021, NFTs had begun to attract significant
interest from traditional art markets, musicians, celebrities, and
more. DappRadar reported in their Q1 2021 report that the NFT
market had grown by around 2,000%, reaching a value of over $2
billion. Governments, Institutions, Foundations and Museums are now
looking toward this technology to monetise their cultural heritage.
The WISe.ART token will secure major collections by preserving
humanity’s data collection onto the blockchain while raising funds
for the maintenance of our history.
Press and investor contacts:
WISeKey International Holding LtdCompany
Contact: Carlos MoreiraChairman & CEOTel: +41 22 594
3000info@wisekey.com |
WISeKey Investor Relations (US)Contact: Lena
CatiThe Equity Group Inc.Tel: +1 212
836-9611lcati@equityny.com |
WISe.ARTContact: Sixtine CrutchfieldArt
DirectorTel: +41225943000scrutchfield@wisekey.com |
Disclaimer:This communication
expressly or implicitly contains certain forward-looking statements
concerning WISeKey International Holding Ltd and its business. Such
statements involve certain known and unknown risks, uncertainties,
and other factors, which could cause the actual results, financial
condition, performance, or achievements of WISeKey International
Holding Ltd to be materially different from any future results,
performance or achievements expressed or implied by such
forward-looking statements. WISeKey International Holding Ltd is
providing this communication as of this date and does not undertake
to update any forward-looking statements contained herein because
of new information, future events or otherwise.
This press release does not constitute an offer
to sell, or a solicitation of an offer to buy, any securities, and
it does not constitute an offering prospectus within the meaning of
article 652a or article 1156 of the Swiss Code of Obligations or a
listing prospectus within the meaning of the listing rules of the
SIX Swiss Exchange. Investors must rely on their own evaluation of
WISeKey and its securities, including the merits and risks
involved. Nothing contained herein is, or shall be relied on as, a
promise or representation as to the future performance.
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