WISeKey Showcases Innovative Embedded IoT Systems to Securely Connect Products to the Metaverse at the Embedded World 2022 Exhibition
June 24 2022 - 8:56AM
WISeKey Showcases Innovative
Embedded IoT
Systems
to Securely
Connect Products to the Metaverse
at the Embedded World
2022 Exhibition
GENEVA – June
24, 2022: WISeKey International Holding Ltd.
(“WISeKey”) (SIX: WIHN, NASDAQ: WKEY), a leading global
cybersecurity, AI and IoT company today announced that it
participated at the Embedded World 2022 Exhibition which took place
in Nuremberg, Germany from June 21-23. The events focused on
introducing the latest trends and technical innovations in the
field of embedded technologies such as IoT and electronic systems
security and brought together visitors with the technologies
inspiring the future.
Apart from industry leading IoT solutions and
Semiconductors, WISeKey showcased how its semiconductors are used
to protect brands against counterfeiting and connect their products
to the Metaverse using its WISe.ART NFT platform. WISeKey is
providing this technology to luxury brands to protect high end
watches and connect their owners to the Metaverse. The WISeKey
embedded secure element provides a full certified history of the
luxury good, from manufacturing to owners, which solves the
traceability complexity of these products. Moreover, the silicon
used to manufacture the mechanical parts offers additional useful
characteristics such as shape memory effect, thermal stability,
etc.
Counterfeiting is a huge and growing issue for
the luxury industry. Not only the original manufacturers’ revenues
and reputation are at stake, but the end customers are also
impacted (quality issues, reliability, etc.). One of the solutions
to fight counterfeiting is to digitally identify and authenticate
these goods. For instance, a secure element with unique secret keys
can be placed in or on a watch to prove the watch’s identity, the
same way an electronic passport proves a passenger’s identity. For
some luxury industries, electronic components are very badly
perceived since they can waste the overall impression of
luxury.
Today, there are no effective ways to
mechanically and efficiently secure a piece of silicon (a secure
element) in the (often metal) environment of a watch or of another
luxury good. Therefore, such a secure element could easily be moved
from an authentic watch to a fake one, or from a low-cost model to
an expensive one. Similarly, an electronic passport with no
biometric records could be stolen and used by anybody.
The secure element used to digitally prove the
identity of a luxury good (watch, etc.) is no longer an external
“dirty” part that is artificially affixed onto/into the product. It
is fully integrated and becomes a constitutive part of the product.
The overall luxury perception is intact.
This secure element is no longer an external
part that could be moved to another product, it intrinsically
becomes part of the product it protects, like a DNA signature. This
seriously reinforces the proof of identity/authenticity. Since the
secure element is intrinsically integrated into a piece of the good
to be protected, it does not require any specific handling. The
traditional fully hand-made assembly of the good is still possible
and the craft environment of luxury is respected.
The authenticity of the luxury good can be
easily proven by checking the digital identity (secret keys)
contained in the embedded secure element through standard
cryptographic transactions between this “chip” and an external
authentication device. Various interfaces are possible (contact and
contactless). The mechanical part that will be included in the
luxury good to be protected is laser cut in a piece of silicon that
embeds the secure element which was previously prepared in a
regular semiconductor factory. The embedded secure element is a
regular secure microcontroller that provides the communication
interfaces required by the application (contact or contactless) and
that can be powered by contact or by induction. The embedded secure
element is provisioned with the digital identity (secret keys) once
the luxury good is univocally initially authenticated by the brand.
Depending on the physical integration and use case, the secure
element can be accessed for authentication or traceability either
through the casing of the good or after having opened it for
inspection or maintenance.
WISeKey’s NFT technology creates a Watch Birth
Certificates, digital identities which are analogous to birth
certificates and can be converted into NFTs. The Watch Birth
Certificate is signed, or “certified” by a trusted authority and
contains basic information such as date & time of manufacture
(birth), company (parents), and type of product. This digital
identity, used throughout the watch lifetime, allows the watch to
become a “Trusted Object” of the Internet, prove its identity and
provide verifiable data.The Watch Birth Certificate is based on a
cryptographic public-private key pair that is unique to each IoT
device. The public key for this key pair is part of the certificate
and can be freely distributed, while the private key is used
whenever the IoT device needs to verify its identity or to sign
data to ensure cryptographic integrity. It is the private key that
represents the essence of the identity of the IoT device.
About WISeKeyWISeKey (NASDAQ:
WKEY; SIX Swiss Exchange: WIHN) is a leading global cybersecurity
company currently deploying large scale digital identity ecosystems
for people and objects using Blockchain, AI and IoT respecting the
Human as the Fulcrum of the Internet. WISeKey microprocessors
secure the pervasive computing shaping today’s Internet of
Everything. WISeKey IoT has an install base of over 1.6 billion
microchips in virtually all IoT sectors (connected cars, smart
cities, drones, agricultural sensors, anti-counterfeiting, smart
lighting, servers, computers, mobile phones, crypto tokens etc.).
WISeKey is uniquely positioned to be at the edge of IoT as our
semiconductors produce a huge amount of Big Data that, when
analyzed with Artificial Intelligence (AI), can help industrial
applications to predict the failure of their equipment before it
happens.
Our technology is Trusted by the OISTE/WISeKey’s
Swiss based cryptographic Root of Trust (“RoT”) provides secure
authentication and identification, in both physical and virtual
environments, for the Internet of Things, Blockchain and Artificial
Intelligence. The WISeKey RoT serves as a common trust anchor to
ensure the integrity of online transactions among objects and
between objects and people. For more information,
visit www.wisekey.com.
Press and investor contacts:WISeKey
International Holding LtdCompany Contact: Carlos
MoreiraChairman & CEOTel: +41 22 594
3000info@wisekey.comWISeKey Investor Relations
(US)Contact: Lena CatiThe Equity Group Inc.Tel: +1 212
836-9611lcati@equityny.com
Disclaimer:This communication
expressly or implicitly contains certain forward-looking statements
concerning WISeKey International Holding Ltd and its business. Such
statements involve certain known and unknown risks, uncertainties,
and other factors, which could cause the actual results, financial
condition, performance, or achievements of WISeKey International
Holding Ltd to be materially different from any future results,
performance or achievements expressed or implied by such
forward-looking statements. WISeKey International Holding Ltd is
providing this communication as of this date and does not undertake
to update any forward-looking statements contained herein as a
result of new information, future events or otherwise.This press
release does not constitute an offer to sell, or a solicitation of
an offer to buy, any securities, and it does not constitute an
offering prospectus within the meaning of article 652a or article
1156 of the Swiss Code of Obligations or a listing prospectus
within the meaning of the listing rules of the SIX Swiss Exchange.
Investors must rely on their own evaluation of WISeKey and its
securities, including the merits and risks involved. Nothing
contained herein is, or shall be relied on as, a promise or
representation as to the future performance of WISeKey.
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