Paramount Launches Its First Augmented Reality Experience Featuring Content from Transformers: The Last Knight
November 21 2017 - 10:00AM
Business Wire
In Conjunction with the Release of
Transformers: The Last Knight on 4K Ultra HD, Free Mobile App Lets
Users Play as Popular BUMBLEBEE Character
App Created by Viacom NEXT using Apple® ARKit
Technology
Paramount Home Media Distribution today unveiled a free
augmented reality experience for iOS app users, coinciding with the
release of Transformers: The Last Knight on 4K Ultra HD. Created by
Viacom’s VR team Viacom NEXT using Apple ARKit technology, the app
incorporates content from the latest film in the blockbuster
series, Transformers: The Last Knight.
This press release features multimedia. View
the full release here:
http://www.businesswire.com/news/home/20171121005261/en/
Play as BUMBLEBEE in the new Transformers
AR experience for Apple iOS. (Graphic: Paramount Pictures/Viacom
NEXT)
The app overlays 3D graphics onto a user’s surrounding physical
space, designed as the virtual junkyard of protagonist Cade Yeager
as seen in Transformers: The Last Knight. Players control the
actions of BUMBLEBEE, directing his movement while hitting, blowing
up and interacting with various objects, which can be added to
expand the interactive environment.
“This augmented reality experience gives fans the chance to
interact with the Transformers universe in a new and exciting way,”
said Howard Hsieh, Vice President, Worldwide Digital Business
Development, Paramount Home Media Distribution. “The Transformers
films appeal to a vast and diverse audience and we’re excited to
give fans the opportunity to get in the driver’s seat and take
BUMBLEBEE for a ride.”
“With ARKit, we can seamlessly bridge virtual and physical
worlds to create immersive experiences that bring storytelling to
life,” said Chaki Ng, Senior Vice President of Viacom NEXT. “We’re
thrilled to help break this new ground at Paramount with the iconic
Transformers franchise.”
The experience is free to download from the App Store until
February 20, 2018. Users can also order Transformers: The Last
Knight on 4K HDR through the app. The Transformers 5-movie
Collection will also be available on 4K HDR for purchase
exclusively on iTunes beginning November 21, 2017.
About Paramount Home Media
Distribution
Paramount Home Media Distribution (PHMD) is part of Paramount
Pictures Corporation (PPC), a major global producer and distributor
of filmed entertainment. PPC is a unit of Viacom (NASDAQ: VIAB,
VIA), home to premier global media brands that create compelling
television programs, motion pictures, short-form content, apps,
games, consumer products, social media experiences and other
entertainment content for audiences in more than 180 countries. The
PHMD division oversees PPC’s home entertainment and transactional
digital distribution activities worldwide. The division is
responsible for the sales, marketing and distribution of home
entertainment content on behalf of Paramount Pictures, Paramount
Animation, Paramount Television, Paramount Players, MTV,
Nickelodeon, Comedy Central and CBS and applicable licensing and
servicing of certain DreamWorks Animation titles. PHMD additionally
manages global licensing of studio content and transactional
distribution across worldwide digital distribution platforms
including online, mobile and portable devices and emerging
technologies.
About Viacom NEXT
Viacom NEXT is working on the future of entertainment. We
explore, prototype and develop novel projects with our brands
(which include MTV, Nickelodeon, Comedy Central, Paramount Pictures
and BET) and with external partners including startups, academics
(e.g., MIT, CMU, and major NYC universities via the NYC Media Lab)
as well as creators, artists, and musicians. With a focus on
Virtual Reality, we are making room-scale interactive music
experiences, narrative worlds, games, and exploring live-action
capture techniques. Visit us online at
http://viacomnext.com.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20171121005261/en/
For ParamountBrenda Ciccone, SVP, Publicity &
Communications323-956-8091brenda_ciccone@paramount.comorFor
ViacomAlex Rindler, Senior Manager, Corporate
Communications646-818-0910alex.rindler@viacom.com
Via Renewables (NASDAQ:VIA)
Historical Stock Chart
From Apr 2024 to May 2024
Via Renewables (NASDAQ:VIA)
Historical Stock Chart
From May 2023 to May 2024