Vera Bradley to Donate Percentage of Sales to Breast Cancer Research for National Breast Cancer Awareness Month
October 03 2022 - 9:00AM
Vera Bradley, Inc. (NASDAQ: VRA) today announced that Vera Bradley,
its iconic American bag and luggage lifestyle brand, will donate
100% of primary net proceeds from its second NFT drop; 100% of net
proceeds from its limited-edition Hope Charity Pouch; and 20% of
the purchase price of its new Rose Toile and Happiness Returns Pink
patterns, to the Vera Bradley Foundation for Breast Cancer (the
“Foundation”) in support of National Breast Cancer Awareness Month.
Vera Bradley’s second NFT drop, the 1982
Collection, is now available for purchase through The World of Vera
Bradley, the brand’s new metaverse concept, or via OpenSea. The
1982 Collection is comprised of 1,982 generative backgrounds
derived from 40 archived prints to commemorate the year the company
was founded. Priced at $19.82 USD*, the 1982 Collection appeals to
crypto lovers and breast cancer awareness supporters alike, with
100% of Vera Bradley's primary net proceeds benefiting the
Foundation, focusing its unique utility on advocacy and
fundraising.
Designed to honor and give hope to those
affected by breast cancer, Vera Bradley’s limited-edition Hope
Charity Pouch features the word “HOPE,” surrounded by delicate
floral embellishments and boldly emblazoned on a canvas zip-closure
pouch. The Hope Charity Pouch, available online at
www.verabradley.com and in Vera Bradley Full Line Stores
nationwide, is priced at $20, with 100% of net proceeds directed to
the Foundation.
Vera Bradley’s newest prints with a purpose,
Rose Toile and Happiness Returns Pink, also support the critical,
life-saving research taking place at the Vera Bradley Foundation
Center for Breast Cancer Research at Indiana University School of
Medicine in Indianapolis. For every purchase of a style in Rose
Toile and Happiness Returns Pink through October 31, 2022, Vera
Bradley will donate 20% of the purchase price (up to a maximum
contribution of $100,000) to the Foundation. Styles range in price
from $4 – $155 and are available now in Vera Bradley Full Line
Stores, participating Vera Bradley retailers nationwide, and online
at www.verabradley.com.
“Vera Bradley has championed breast cancer
research since 1993 when our co-founders Barbara Bradley Baekgaard
and Patricia R. Miller established the Vera Bradley Foundation for
Breast Cancer in memory of their dear friend, Mary Sloan,” noted
Daren Hull, Vera Bradley Brand President. “With support from Vera
Bradley’s customers and communities, the Foundation has since
donated more than $38 million to fund research pursuing innovative
and improved treatments that enable women and men to thrive, not
just survive, after a breast cancer diagnosis. We invite our
customers to join us in funding even more progressive research this
October by purchasing Vera Bradley’s breast cancer awareness items
or donating to the Vera Bradley Foundation for Breast Cancer.”
*Please Note: The exact USD retail price will
depend on gas prices at time of purchase.
ABOUT VERA BRADLEYVera Bradley, based in Fort
Wayne, Indiana, is a leading designer of women’s handbags, luggage
and other travel items, fashion and home accessories, and unique
gifts. Founded in 1982 by friends Barbara Bradley Baekgaard and
Patricia R. Miller, the brand is known for its innovative designs,
iconic patterns, and brilliant colors that inspire and connect
women unlike any other brand in the global marketplace.
Visit www.verabradley.com and follow @verabradley to
learn more.
ABOUT VERA BRADLEY FOUNDATION FOR BREAST
CANCERThe Vera Bradley Foundation for Breast Cancer raises
funds for breast cancer research to find a cure and to improve the
lives of the many affected by this disease. The Foundation has
contributed $38.6 million to the Vera Bradley Foundation Center for
Breast Cancer Research at the Indiana University School of Medicine
and has pledged to raise a total of $50 million. The Center is
focused on developing and dramatically improving therapies for some
of the most difficult-to-treat types of breast cancer. Funds are
raised through special events, partner events, and individual
donations. For more information, visit www.verabradley.org.
CONTACTS877-708-VERA
(8372)Mediacontact@verabradley.com
Hunter PR for Vera Bradleyverabradley@hunterpr.com
Photos accompanying this announcement are available
athttps://www.globenewswire.com/NewsRoom/AttachmentNg/ef5b555c-eb53-4e47-a57e-5ce7237887cdhttps://www.globenewswire.com/NewsRoom/AttachmentNg/77e55081-cd84-4b7e-b96a-47409b8e7cc4
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