Vera Bradley Releases New Collection, Donates $20,000 to Free Mom Hugs in Celebration of Pride Month
June 01 2022 - 9:00AM
Vera Bradley, Inc. (NASDAQ: VRA) today announced that Vera Bradley,
its iconic American bag and luggage lifestyle brand, has
released a new limited-edition Pride Daisies collection in
celebration of Pride Month. The collection is now available online
at www.verabradley.com, in Vera Bradley Full Line Stores, and in
select specialty retailers nationwide.
As part of Vera Bradley’s ongoing commitment to making the world
a better, brighter, more inclusive place for all, the brand will
donate $20,000 from sales of its Pride Daisies collection to
non-profit Free Mom Hugs, a mom-founded organization empowering the
world to celebrate the LGBTQIA+ community through visibility,
education, conversation, and—as the name suggests—hugs.
With a rainbow palette of flower petals, Vera Bradley’s Pride
Daisies collection features seven best-selling styles ranging in
price from $15 – $120. Styles include a Campus Backpack, Bucket
Crossbody Bag, Lunch Bunch, Zip ID Case and Wide Lanyard—all
consciously crafted from recycled cotton. A Plush Throw Blanket and
Pride-themed Graphic Tee complete the collection.
“We are proud to celebrate the LGBTQIA+ community and its
allies, and, for the third year, we are thrilled to support Free
Mom Hugs with a special Vera Bradley collection this Pride Month.
Together with our Associates, customers, and communities, we can
build a better, brighter, more inclusive world,” noted Lanitra
Berry, Vera Bradley’s Diversity and Inclusion Manager.
Sara Cunningham, founder of Free Mom Hugs, added, “What I love
about Vera Bradley’s Pride Daisies styles is someone will know just
by you carrying them that you are a safe person. We are so thankful
for Vera Bradley’s ongoing support of Free Mom Hugs and commitment
to using the brand’s platform to promote inclusion and love for
all.”
For more information, visit www.verabradley.com/pride.
ABOUT VERA BRADLEYVera Bradley, based in Fort
Wayne, Indiana, is a leading designer of women’s handbags, luggage
and other travel items, fashion and home accessories, and unique
gifts. Founded in 1982 by friends Barbara Bradley Baekgaard and
Patricia R. Miller, the brand is known for its innovative designs,
iconic patterns, and brilliant colors that inspire and connect
women unlike any other brand in the global marketplace.
Visit www.verabradley.com and follow @verabradley to
learn more.
ABOUT FREE MOM HUGSFounded by moms, Free
Mom Hugs works under a mission to empower the world to celebrate
the LGBTQIA+ community through visibility, education, conversation,
and yes, hugs! Founder Sara Cunningham began her journey of
becoming an advocate of the LGBTQIA+ community through her
relationship with her gay son. She founded Free Mom Hugs in 2014
and, since that time, thousands of parents and allies across the
country have joined the movement of acceptance, love and support.
Learn more at www.freemomhugs.org and follow @freemomhugs on
Instagram, Facebook and Twitter.
CONTACTS
877-708-VERA (8372)Mediacontact@verabradley.com |
Hunter PR for Vera Bradleyverabradley@hunterpr.com |
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/cf30ba2d-6534-4e16-8666-63200dce9cdd
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