United Retail Group and Redcats USA Announce Catalog Trial; Test AVENUE(TM) Catalog to Be Financed and Distributed by Redcats U
February 24 2006 - 3:30AM
Business Wire
United Retail Group, Inc. (NASDAQ-NMS: URGI) today announced a
collaboration with Redcats USA, the nation's largest catalog
retailer, whereby an AVENUE(TM) catalog will be created and tested
by Redcats. For a trial period lasting up to six months, Redcats
USA will produce and distribute a test catalog under the AVENUE(TM)
trade name. Of particular importance, United Retail Group will not
assume any of the costs associated with this trial, and catalog
sales will not be included in United Retail Group reported sales.
The parties' business relationship after the trial will be worked
out on the basis of the test results and may result in a license
agreement among other arrangements. The purpose of the test is to
assess the appeal of the AVENUE(TM) brand in the direct to consumer
market while drawing on the direct to consumer expertise of Redcats
USA. The trial includes several mailings with the first test
catalog to be distributed by the end of February. Raphael Benaroya,
the Company's Chairman, President and Chief Executive Officer,
commented: "Redcats USA is a leader in its industry with the
expertise to maximize the potential of the AVENUE(TM) brand in the
catalog sector. We are very pleased to be working with Redcats USA
on this test. After this test, the two parties will evaluate the
possible benefits that a business relationship would present. Most
importantly, this test is risk free for United Retail Group, and we
will determine how to proceed with the opportunity only after
assessing the customer response." "With our sound experience in the
areas of merchandising, catalog and internet retailing, combined
with a sophisticated marketing and distribution infrastructure
dedicated to home shopping in the United States, Redcats USA has a
solid foundation to explore this type of opportunity," said Eric
Faintreny, Chairman and CEO of Redcats USA. "We are pleased with
this project as AVENUE is a leading fashion brand in the plus size
market. The outcome of the project will enable us to evaluate
potential growth opportunities for both companies." About United
Retail Group, Inc. United Retail Group, Inc. is a specialty
retailer of large-size women's fashion apparel, footwear and
accessories featuring AVENUE(R) brand merchandise. The Company
operates 500 AVENUE(R) stores with 2,194,000 square feet of selling
space, as well as the AVENUE.COM(R) website at
http://www.avenue.com. About Redcats USA Redcats USA is a division
of Redcats, global leader in Home Shopping for apparel and home
furnishings. Drawing on a multi-channel network combining catalogs,
e-commerce and stores, Redcats generated 4.4 billion euros of sales
in 2005 with 17 brands in 26 countries and a staff of 20,000
associates. International sales account for 53% of this total.
Redcats is a PPR Company. Other information about Redcats is
available on the following web site: http://www.redcats.com. The
above release contains certain brief forward-looking statements
concerning the Company's operations and performance. The Company
cautions that any forward-looking statements are summary in nature,
involve risks and uncertainties and are subject to change based on
various important factors, many of which may be beyond the
Company's control. Accordingly, the Company's future performance
and financial results may differ materially from those expressed or
implied in any such forward-looking statements. The following
additional factors, among others, could also affect the Company's
actual results and could cause actual results to differ materially
from those expressed or implied in any forward-looking statements
included in this release or otherwise made by management: threats
of terrorism; war risk; shifts in consumer spending patterns,
overall economic conditions; the impact of increased competition;
variations in weather patterns; uncertainties relating to execution
of the Company's product repositioning strategy; store lease
expirations; increases in interest rates; the ability to retain,
hire and train key personnel; risks associated with the ability of
the Company's manufacturers to deliver products in a timely manner;
political instability and other risks associated with foreign
sources of production and increases in fuel costs. The reports
filed by the Company with the Securities and Exchange Commission
contain additional information on these and other factors that
could affect the Company's operations and performance. The Company
does not intend to update the forward-looking statements contained
in the above release, which should not be relied upon as current
after today's date.
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