UNCA Unica (MM)

Unica Corporation (Nasdaq:UNCA), a global provider of enterprise marketing management (EMM) solutions, today announced the finalists for its sixth annual Marketing Success Awards, which will be presented at the company�s upcoming annual customer conference, the Marketing Innovation Summit, taking place April 27-30 at the Sheraton New Orleans. This year�s finalists are major industry leaders based in the US and Europe, including Fortis and ING. The Marketing Success Awards honor Unica customers that have implemented EMM technology to achieve strong business results and improve marketing performance. Prior award winners include Scotiabank, BMO Bank of Montreal, OCBC and Wachovia. Finalists will present their success scenarios at the conference�s general session; attendees will select the winner onsite. This year�s submitters represented not only the largest number of applicants, but also the largest number of international companies submitting in the history of the Marketing Innovation Summit. The trend illustrates the expanded interest and sophisticated use of marketing automation software by international organizations. �Each year we bring together hundreds of our customers�the world�s most innovative marketers�to discuss, present and learn about best practices in marketing automation,� said Yuchun Lee, chief executive officer of Unica Corporation. �This year marks a milestone for the Marketing Success Awards program because of the large number of global submissions. We believe this reflects our increasing success in international markets as more and more global companies see the value of enterprise marketing management technology to increase the ROI of their marketing efforts.� The theme for this year�s Marketing Innovation Summit is �Get Jazzed,� which not only builds on the host city�s atmosphere and famed Jazz Fest, but also reflects the need for organizations to get jazzed about innovative next steps to take in their marketing efforts. More than 500 attendees from both marketing and IT are expected at this year�s conference, which includes keynotes from industry luminaries like Joe Healey, author of Radical Trust: How Today�s Great Leaders Convert People to Partners. The conference will also feature best practice sessions on relationship marketing, internet marketing and marketing operations from the world�s top marketers. Platinum sponsors for this year�s Marketing Innovation Summit include Acxiom, Epsilon, Pinpoint Systems Corporation and Quaero. Additional sponsors include Accenture, Allant Group, Amberleaf, Argos Group, Choicepoint Precision Marketing, Client Spectrum, Covalent Marketing, Harte-Hanks, Netezza, RiverPoint Group, SRC and The Modeling Agency. More information about Unica�s Marketing Innovation Summit is available at http://www.mis2008.com/ About Unica Unica Corporation (Nasdaq: UNCA) is a leading global provider of enterprise marketing management (EMM) software and services. The most comprehensive EMM suite on the market today, Unica's Affinium(R) software streamlines the entire marketing process from analysis and planning to project management, execution and measurement. More than 600 companies worldwide depend on Unica for their enterprise marketing management solution. Unica is headquartered in Waltham, Mass. with offices around the globe. For more information, visit www.unica.com. Note to editors: Copyright 2008 Unica Corporation. Unica, the Unica logo, Affinium, MarketingCentral, and NetInsight are registered trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners. Forward-looking Statements The information provided in this press release above contains forward-looking statements that relate to future events and future financial performance of Unica. These forward-looking statements are based upon Unica's historical performance and its current plans, estimates and expectations and are not a representation that such plans, estimates, or expectations will be achieved. These forward-looking statements represent Unica's expectations as of the date of this press announcement. Subsequent events may cause these expectations to change; and Unica disclaims any obligation to update or revise the forward-looking statements in the future. Matters subject to forward-looking statements involve known and unknown risks and uncertainties, including volatility of stock price due to the difficulty in predicting operating results and the long sales cycle for Unica's software; failure by Unica to develop new software products and enhance existing products; failure to retain key staff; the potential that Unica software will not help a customer streamline its processes, spend less time executing its marketing programs or optimize its business results; and failure to properly protect Unica's proprietary rights and intellectual property. These and other factors listed in the Annual Report on Form 10-K for the fiscal year ended September 30, 2007 under �Risk Factors� could cause Unica's performance or achievements to be materially different from those expressed or implied by the forward-looking statements.