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trivago acquires technology platform
for personalized travel recommendations
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tripl's customer-centric AI technology
adds to trivago's already comprehensive search engine
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tripl founder Hendrik Kleinwächter
becomes part of trivago's development team
Düsseldorf, September 20,
2017: trivago (NASDAQ: TRVG) today announces the acquisition of
the assets of tripl (winner of ITB's Start-Ups
Battle 2016), a machine learning travel start-up from Hamburg.
The acquisition will enhance trivago's product with personalization
technology which uses both Big Data and a customer-centric
approach.
Founded in 2015, tripl has developed an algorithm
to give tailored travel recommendations by identifying trends in
users' social media activities and comparing it with in-app data of
like-minded users. The AI-driven product imitates the way a travel
agent would recommend hotel experiences relevant to the customer,
and combines it with the ease of online services.
Following the acquisition, the former CTO and
creator of the tripl algorithm, Hendrik Kleinwächter, will join
trivago's development team to continue breaking new ground in
personalization. "When visiting a restaurant, I prefer those with
few hand-picked entries on the menu, that exactly match my taste.
That is what I believe a modern travel website should look like.
There are billions of combinations, but the user is really only
interested in the most relevant ones - we offer them through our
algorithm", Kleinwächter said.
"We believe our competitive advantage is the speed
of our learning. We have always focused on machine-learning, and
the area of semantic analysis," said Rolf Schrömgens, founder and
CEO of trivago. "tripl's personalization technology is unique and
individual in its approach, putting us one step closer toward
bringing each traveler into their ideal hotel."
About trivago
Founded in 2005 and headquartered in Düsseldorf,
Germany, trivago is a global hotel search platform, focused on
reshaping the way travelers search for and compare hotels. As of
June 30, 2017, trivago's global hotel search platform offered
access to over 1.8 million hotels in over 190 countries. trivago's
platform can be accessed globally via 55 localized websites and
apps in 33 languages.
Media Contact
Sydney Burdick
corporate.communication@trivago.com
IR Contact
Matthias Tillmann
ir@trivago.com
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