TechTarget Doubles Active Accounts & Account Intent Insights in New Priority Engine Release, Immediately Boosting Marketing &...
June 24 2021 - 1:15PM
Business Wire
Addition of proprietary intent data from BrightTALK and
deeper account insights from TechTarget network dramatically
expands actionable accounts & adds millions of high-quality
signals to industry-leading platform
TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B
technology purchase intent data and services, today announced that
it has significantly expanded the amount of active accounts and
account-level purchase intent available in its Priority Engine™
platform. The latest release features new sources of intent data
available directly in the platform, expanding marketer and sales
access and insights into key purchase consideration of key accounts
to drive better outcomes:
- Priority Engine now includes proprietary account-level intent
and engagement data captured from prospects viewing topically
relevant webinars, virtual events, and videos on the BrightTALK™
network (recently acquired by TechTarget).
- Expanded account-level intent sourced via deeper account
intelligence gathering across TechTarget’s network of 140+
technology-specific sites.
- Launched an enhanced version of Inbound Converter with deeper
contextual insights for technology organizations about the accounts
visiting their own website.
“Priority Engine has long provided B2B enterprise technology
marketing and sales teams the real purchase intent insight they
need to act with speed and confidence,” said Michael Cotoia, CEO,
TechTarget. “This new release gives our customers access to even
more data and deeper intelligence to drive better outcomes for
their business.”
TechTarget’s Priority Engine is a leading SaaS-based platform
that gives technology sales and marketing professionals direct
access to the most active accounts and prospects researching
technologies in their market. This new release will double the
amount of global in-market accounts across all segments that
technology marketing and sales teams have access to and add
millions of new high-quality intent signals within the platform to
help drive better performance at scale for enterprise technology
organizations:
- Surface more accounts within sales territories and target
account lists: To give sellers access to more in-market
accounts within sales territories, target account lists and in-tool
searches.
- Improve prioritization and personalization capabilities with
new intent insights: Sellers can uncover new topical insights
about key accounts based on their direct engagement with relevant
content on TechTarget and BrightTALK.
- Higher match rates for accounts on ABM lists: Marketers
can maximize account coverage and leverage new insights to drive
account prioritization and higher engagement with target
accounts.
- Retarget more in-market accounts with display
advertising: Marketers can extend display advertising campaigns
to new pools of accounts identified via TechTarget and BrightTALK
account-level intent.
Deeper contextual insights now available in Priority Engine
Inbound Converter allow sales and marketing teams to better
prioritize and engage their own website visitors
In addition to adding two brand new sources of account-level
intent across the TechTarget and BrightTALK networks, this new
release also delivers significant upgrades to insights from
Priority Engine’s Inbound Converter - giving customers the context
they need to better prioritize and engage accounts visiting their
website in real-time:
- See the exact pages accounts are viewing — Inbound
Converter now automatically identifies and hyperlinks to the
specific pages accounts are visiting
- Flag high-value page types (product pages, resources, blogs,
etc.) — to improve account prioritization and uncover
late-stage opportunities.
- See the entire buyer’s journey with new visitor timeline
— Track when and how often specific accounts are visiting your
site right in Priority Engine to help prioritize outreach.
“Priority Engine’s Inbound Converter helps us identify the
accounts visiting our website AND provides the context behind each
visit,” said Rebecca Durrance, Regional Marketing Manager, Pure
Storage. “Knowing the exact pages the account is looking at on our
site in real-time is extremely useful for our sales teams to take
action.”
TechTarget, a 2021 CODiE Award winner for Best Sales &
Marketing Intelligence Solution, has cemented its leadership in its
space because of the significant value and ROI its customers
achieve. TechTarget purchase intent insight is uniquely powerful
because of how it is made and how it is delivered to B2B tech
marketers and sales professionals. The actionable insights within
the Priority Engine platform are achievable because of the depth of
original decision-support content spanning TechTarget’s expansive
network as well as its suite of marketing, sales engagement and
go-to-market services.
For more information on TechTarget Priority Engine, visit
www.techtarget.com/Priority-Engine.
About TechTarget
TechTarget (Nasdaq: TTGT) is the global leader in purchase
intent-driven marketing and sales services that deliver business
impact for enterprise technology companies. By creating abundant,
high-quality editorial content across more than 140 highly targeted
technology-specific websites, TechTarget attracts and nurtures
communities of technology buyers researching their companies’
information technology needs. By understanding these buyers’
content consumption behaviors, TechTarget creates the purchase
intent insights that fuel efficient and effective marketing and
sales activities for clients around the world.
Enterprise Strategy Group™ (ESG®) is a division of TechTarget
and BrightTALK Limited is a wholly-owned subsidiary of
TechTarget.
TechTarget has offices in Boston, London, Munich, New York,
Paris, San Francisco, Singapore and Sydney. For more information,
visit techtarget.com and follow us on Twitter @TechTarget.
(C) 2021 TechTarget, Inc. All rights reserved. TechTarget, the
TechTarget logo and ESG are registered trademarks and Priority
Engine, BrightTALK and Enterprise Strategy Group are trademarks of
TechTarget. All other trademarks are the property of their
respective owners.
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version on businesswire.com: https://www.businesswire.com/news/home/20210624005898/en/
Garrett Mann Director of Corporate Communications TechTarget,
Inc. 617-431-9371 gmann@techtarget.com
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