TD Ameritrade Expands Voice-Enabled Services with the Google Assistant
September 04 2019 - 12:01AM
Business Wire
Rollout extends TD Ameritrade’s reach across
the device ecosystem
TD Ameritrade1 has long been a leader in giving greater market
access to investors; it was the first in the industry to offer
trading over the phone, on a desktop, and through a mobile app.
Now, with its rollout on the Google Assistant, the firm is further
empowering investors to manage their investments using a
voice-controlled device.
The launch will allow clients using any device with the Google
Assistant built-in, including smart speakers like the Google Home,
Smart Displays, smartphones, Android Auto, watches, and more to
access their accounts more easily than ever, both at home and on
the go. Starting today, once authenticated, TD Ameritrade clients
can simply ask their Assistant by saying “Hey Google, check my TD
Ameritrade portfolio” to gain insight into their current holdings,
hands-free.
Vijay Sankaran, chief information officer for TD Ameritrade,
said, “Voice-enabled technology is the future, and with the rollout
of support for the Google Assistant, we’ve added another major
piece in our reach across the voice technology ecosystem. Now,
nearly any client, on nearly any smart device, has the ability to
connect with us seamlessly in a way that feels natural to their
lifestyle and doesn’t ask them to leave their current platform or
routine.”
Not only is it easy, but at its core, TD Ameritrade built the
experience with data security and privacy in mind. For example, on
shared devices like Google Home, the Assistant will only read aloud
percentage changes—not specific monetary values—when clients ask
about their portfolio.
Voice-enabled technology is gaining rapid momentum. The Google
Assistant is available on more than 1 billion devices, and Google
also says that active users quadrupled in 2018.2
The Assistant also receives high marks for accuracy compared to
other digital assistants. In a recent study by voice-computing and
AI research firm Voicebot.ai, the Assistant on a phone offered
correct results for 92% of queries.3
To learn more about how TD Ameritrade is using the power of
voice to connect clients to the financial markets, and how to use
the Assistant to check in on your TD Ameritrade portfolio, visit
https://www.tdameritrade.com/why-td-ameritrade/digital-innovation.page.
About TD Ameritrade Holding Corporation TD Ameritrade
provides investing services and education to more than 11 million
client accounts totaling approximately $1.3 trillion in assets, and
custodial services to more than 7,000 registered investment
advisors. We are a leader in U.S. retail trading, executing an
average of approximately 800,000 trades per day for our clients,
more than a quarter of which come from mobile devices. We have a
proud history of innovation, dating back to our start in 1975, and
today our team of 10,000-strong is committed to carrying it
forward. Together, we are leveraging the latest in cutting edge
technologies and one-on-one client care to transform lives, and
investing, for the better. Learn more by visiting TD Ameritrade’s
newsroom at www.amtd.com, or read our stories at Fresh
Accounts.
Brokerage services provided by TD Ameritrade, Inc., member FINRA
(www.FINRA.org) / SIPC (www.SIPC.org)
Source: TD Ameritrade Holding Corporation
1TD Ameritrade, Inc. (“TD Ameritrade”) is a broker-dealer
subsidiary of TD Ameritrade Holding Corporation. Brokerage services
provided by TD Ameritrade, Inc., member FINRA (www.FINRA.org) /SIPC
(www.SIPC.org)
2
https://www.blog.google/products/assistant/heres-how-google-assistant-became-more-helpful-2018/
3
https://www.cnet.com/news/google-assistant-again-outpaces-amazon-alexa-and-apple-siri-in-voice-results/
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version on businesswire.com: https://www.businesswire.com/news/home/20190903005885/en/
For Media: Margaret Farrell, 201-521-6729 Sr. Manager, Corporate
Communications margaret.farrell@tdameritrade.com
@TDAmeritradePR
For Investors: Jeff Goeser, 402-597-8464 Managing Director,
Investor Relations jeffrey.goeser@tdameritrade.com
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