The Coca-Cola Company is the Most Popular Advertiser, Winning the First TD Ameritrade Ad Challenge
February 06 2017 - 7:30AM
Business Wire
Social Sentiment Tool Tracks Real-Time Response
to Game Night Commercials
It was quite a game, but ultimately The Coca-Cola Company
(NYSE:KO) came out on top as the public company with the most
popular game time commercials based on social sentiment, and winner
of the first TD Ameritrade Ad Challenge, from TD Ameritrade,
Inc.1
Coca-Cola aired three television spots, "It’s Beautiful" and
"Love Story" for Coke, and “#WannaSprite” for Sprite. The company
received 8,356 positive tweets to score top honors as the most
popular advertiser in the TD Ameritrade Ad Challenge.
The TD Ameritrade Ad Challenge, powered by LikeFolio, tracked
social sentiment of the public companies advertising during
tonight’s football game from 6 pm through 11 pm ET. The two key
data points considered were the volume of tweets about the
advertiser and the overall sentiment of the tweets. These companies
were then ranked based on total number of positive tweets to
determine the winner.
“These publicly traded companies spent a not-trivial amount of
their advertising budget to run a spot in the big game," said
Nicole Sherrod, managing director of trading, TD Ameritrade. "Just
like our clients use social sentiment to validate whether consumers
are favoring the products that a brand produces, we can use the
same capability to gauge consumer reaction to TV commercials."
TD Ameritrade gives retail investors the ability to analyze
social mentions of the brands that roll up to certain publicly
traded companies. Its Social Signals tool captures every positive,
negative and neutral tweet about a public company and its products
and brands to give an instant read on how people really feel about
these companies.
The final rankings for the public companies in the 2017 TD
Ameritrade Ad Challenge are as follows:
Rank
Symbol
Company
Positive
Tweets
1st
NYSE:KO
The Coca-Cola Company 8356 2nd
OTCMKTS:VLKAY
Volkswagen Group 5629 3rd
NYSE:PG
Procter & Gamble Company 5568 4th
NYSE:GM
General Motors Company 5449 5th
NYSE:BUD
Anheuser-Busch InBev SA/NV 4938 6th
NASDAQ:TMUS
T-Mobile US Inc 4675 7th
NYSE:HMC
Honda Motor Co., Ltd. 3824 8th
NYSE:PEP
Pepsico, Inc. 3282
The Social Signals research capabilities are the result of an
ongoing collaboration with social data firm LikeFolio, which is
regarded as an industry leader in utilizing social data. In 2015,
TD Ameritrade worked with LikeFolio to integrate social data into
the research offerings on the flagship TD Ameritrade platform. In
2016, the companies modified the offering to meet the needs of
traders using the thinkorswim platform.
Past performance of a security, strategy or index is no
guarantee of future results or investment success.
Inclusion of specific security names does not constitute a
recommendation from TD Ameritrade to buy, sell, or hold.
Social data should not be used alone when making investment
decisions. Please consult other sources of information and consider
your individual financial position and goals before making an
independent investment decision.
For the latest TD Ameritrade news and information, follow the
Company on Twitter, @TDAmeritradePR.
Source: TD Ameritrade Holding Corporation
About TD Ameritrade Holding Corporation
Millions of investors and independent registered investment
advisors (RIAs) have turned to TD Ameritrade’s (Nasdaq:AMTD)
technology, people and education to help make investing and trading
easier to understand and do. Online or over the phone. In a branch
or with an independent RIA. First-timer or sophisticated trader.
Our clients want to take control, and we help them decide how —
bringing Wall Street to Main Street for more than 40 years. An
official sponsor of the 2014 and 2016 U.S. Olympic and Paralympic
Teams, TD Ameritrade has time and again been recognized as a leader
in investment services. Please visit TD Ameritrade’s newsroom or
www.amtd.com for more information.
1 TD Ameritrade, Inc. (“TD Ameritrade”) is a broker-dealer
subsidiary of TD Ameritrade Holding Corporation. Brokerage services
provided by TD Ameritrade, Inc., member FINRA (www.FINRA.org)
/SIPC (www.SIPC.org)
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version on businesswire.com: http://www.businesswire.com/news/home/20170206005372/en/
TD Ameritrade Holding CorporationFor Media:Alyson Nikulicz,
201-755-4116Communications & Public
Affairsalyson.nikulicz@tdameritrade.com@TDAmeritradePRorFor
Investors:Jeff Goeser, 402-597-8464Investor Relations &
Financejeffrey.goeser@tdameritrade.com
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