SRS Labs Debuts Multi-Dimensional Audio, the Industry’s First End-to-End Future-Proof Audio Platform at CES 2012
January 10 2012 - 8:00AM
Business Wire
SRS Labs (NASDAQ:SRSL), the industry leader in surround
sound, audio enhancement, and voice post-processing technologies,
announced today that it will be demonstrating its revolutionary new
end-to-end Multi-Dimensional Audio (MDA) Platform during CES
2012.
Abandoning the mechanics behind today’s common speaker
feed-based surround sound paradigm, MDA takes a completely
different approach to how audio soundtracks are mixed. Rather than
having to mix a soundtrack for playback on one of today’s various
popular speaker configurations like 5.1 and 7.1, MDA allows every
sound element of a soundtrack to be mapped in 3D space, storing all
of the spatial information of each sound element as metadata.
Mixing audio with MDA as opposed to other surround sound platforms,
allows a soundtrack to maintain the exact spatial characteristics
of the audio as intended by the mixer. In addition, it practically
future-proofs the soundtrack, making it compatible with any type of
legacy speaker configuration or future platforms.
“For more than 50 years, the paradigm for mixing cinematic audio
has remained largely unchanged, with the only shifts made over time
being the addition of speakers to the playback environment,” said
Alan Kraemer, Chief Technology Officer, SRS Labs. “While the
speaker feed surround sound model has served the industry well for
several decades, the capabilities of today’s high performance video
technologies have left the capabilities of the current audio
paradigm far behind, resulting in an unbalanced entertainment
experience from today’s cinematic productions. Knowing this, we saw
an opportunity for the industry to shift away from relying on fixed
channel and speaker configurations to render surround sound and,
instead, created a system that can seamlessly adapt to the playback
resources available and, thus, giving birth to MDA which is
arguably the most fundamentally different and true-to-the-original
surround sound platform ever created.”
Multi-Dimensional Audio (MDA), developed by SRS Labs, is
a revolutionary end-to-end audio platform, built on a foundation of
object based audio, designed to deliver true three dimensional
surround sound to consumers in a wide variety of playback
environments and devices.
Breaking free of the decades old "channel based" audio paradigm,
MDA allows content creators to create, maintain and deliver three
dimensional positional data with soundtrack elements in a
multi-dimensional audio space that includes height, depth and
width, rather than standard planar (2D) speaker configurations such
as 5.1 and 7.1. Since MDA is not channel based, there is no
restriction or mandate on the number of speakers that can be used
to represent the resolution of a multi-dimensional audio space.
Yet, MDA program playback easily maps to any number of speakers in
any configuration a listener may have, from stereo, to 11.1 and
beyond.
MDA-capable devices will be capable of presenting a
multi-dimensional audio experience via any number of speakers, on
headphones, or through the use of spatial processing techniques.
MDA is compatible with all of today’s and tomorrow's speaker
configurations and user listening preferences, making MDA audio
future-proof. The net result is user convenience, complete
compatibility, a superior audio experience with the potential for
remarkably better immersion and localization and a doorway into a
new compelling audio paradigm.
If you are interested in learning more about any aspect of
Multi-Dimensional Audio by SRS Labs, click here. For more
information about this announcement, SRS or our technologies,
please contact us at pr@srslabs.com or visit us on
Facebook, Twitter and YouTube.
SRS Labs’ company description and important cautions regarding
forward-looking statements made in this release is available at
www.srslabs.com/boilerplate.
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