SRS Honored As One of America’s Greatest Brands For Second Year in a Row

SRS Labs, Inc. (NASDAQ:SRSL), the industry leader in surround sound, audio enhancement, and voice post-processing technologies, announced today that it has been recognized, for the second year in a row, as one of the leading American brands, and is included in the 2011 edition of America’s Greatest Brands: An Insight into Many of America’s Strongest and Most Valuable Brands, Volume 9.

“Over the course of the last few years, we have concentrated on reenergizing the SRS brand and increasing the overall mindshare of the brand and what we do especially among consumers while continuing to strengthening SRS’ awareness and brand value within the consumer electronics industry,” said Allen H. Gharapetian, Senior Vice President of Marketing for SRS Labs. “We absolutely believe that being honored as one of America’s Greatest Brands two years in a row by this prestigious publication is a wonderful achievement and clearly validates our success in developing our brand beyond its traditional boundaries while reaffirming SRS’ peerless position as the industry’s foremost leader in the field of audio.”

Published annually by SuperBrands LTD., an international independent authority and arbiter on branding, the 2011 edition of America’s Greatest Brands matters most because it directly pays homage to corporate brands across America that have positively and significantly differentiated themselves from those with whom they compete. Those honored as America’s Greatest Brands, including SRS Labs, are painstakingly reviewed, researched and approved by the American Brands Council. The Council consists of a distinguished group of independent advertising, marketing and communication professionals.

As an honored 2011 brand, SRS Labs has joined an elite class of past-honored brands including: Coca Cola, Chevron, Energizer, Ford, IBM, Memorex, National Football League, The New York Times, Nikon, Oreo, Sony, State Farm, Tumi, Whirlpool and Xerox, to name just a few.

In order to be included within this exclusive annual publication, a specific set of criteria and benchmarks must be met, including:

Market Leadership
Brand Quality
Longevity
Resilience
Customer Loyalty
Market Dominance

Meeting or exceeding standards set forth by the American Brands Council in all of the criteria above, SRS Labs was selected for inclusion within the 2010 America’s Greatest Brands book and again for the 2011 edition, and remains the only ingredient brand in audio ever to be selected twice for inclusion throughout the entire history of the publication, further establishing SRS’ premium and popular position as the de facto audio standard within the consumer electronic market.

The 2011 edition of America’s Greatest Brands, featuring SRS Labs, is now available for purchase at major book resellers across the United States as a 115 page, 14”x10” hardbound book.

For more information about this announcement, SRS or our technologies, please contact us at pr@srslabs.com or visit us on Facebook, Twitter and YouTube.

SRS Labs’ company description and important cautions regarding forward-looking statements made in this release is available at www.srslabs.com/boilerplate.

Srs Labs (NASDAQ:SRSL)
Historical Stock Chart
From Jun 2024 to Jul 2024