SRS Labs and Lemon Mobiles Sign Agreement to Bring HD-Quality Audio to Mobile Devices
July 06 2011 - 8:00AM
Business Wire
SRS Labs, Inc. (NASDAQ:SRSL), officially recognized as
one of America’s Greatest Brands and the industry leader in
surround sound, audio and voice technologies, today announced it
has signed an agreement with Lemon Mobiles, an India-based mobile
brand owned and managed by Fastrack Communications Pvt. Ltd, to
incorporate SRS WOW HD™ within its Beat line of music phones.
“With an ever-growing number of mobile phone users in India, we
are very excited about our new partnership with Lemon Mobiles and
are looking forward to be increasing our market penetration in that
region,” said Bob Lyle, Vice President of Mobile Solutions Group
for SRS Labs. “Lemon Mobiles is a highly regarded brand in India
and by incorporating our world-class audio solutions within their
product lines, they are aiming to elevate their market position and
enhance the equity of their brand further which will ultimately
serve as a catalyst for growth in the market.”
The Lemon Mobiles MU1 is the company’s first feature phone to
incorporate SRS WOW HD, the mobile phone industry’s most
popular audio enhancement solution. Features of WOW HD include:
- An immersive audio experience from the
device’s built-in speaker(s) or over headphones
- Notably enhanced audio fidelity from
both compressed and uncompressed audio files
- An expanded three-dimensional sound
field
- A more natural sounding audio
experience, complete with crisper mids and highs, as well as
improved bass response
“Lemon Mobiles takes great pride in delivering mobile phones
packed with the industry’s most innovative features and we are
confident that SRS WOW HD audio technology will give our products
an important competitive edge in the market,” said Mr. Sandeep
Mushran, Director at Lemon Mobiles. “Indian consumers actively look
for enhanced, high-definition audio when they listen to music on
their mobile phones and with SRS, we are able to deliver an
enriched audio experience that will delight our customers and
further solidify loyalty for the Lemon Mobiles brand.”
For more information about this announcement, SRS or our
technologies, please contact us at pr@srslabs.com or visit
us on Facebook, Twitter and YouTube.
SRS Labs’ Boiler Plate and Forward-Looking
Statement can be viewed at:
http://www.srslabs.com/boilerplate.
About Lemon Mobiles:
Fastrack Communications Pvt. Ltd. is headquartered in Noida and
has a network of regional offices across India. The company was
established in June 2008 and has fast grown into a reputed handset
player in the market with its brand - Lemon Mobiles. FCPL's handset
portfolio includes an exciting range of products starting from a
basic handset to high end models with top end features at
affordable price points. The company believes in providing
innovative products to its customers at affordable and smart value
for money prices.
The company employs principles and techniques of continuous
quality improvement and emphasizes long-term quality partnerships
with customers and suppliers. The company stresses on providing a
pleasing customer experience and is focused on building a world
class after-sales service infrastructure.
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