SRS Labs, Inc. (NASDAQ:SRSL), officially recognized as one of America’s Greatest Brands and the industry leader in surround sound, audio and voice technologies, today announced it has signed an agreement with Lemon Mobiles, an India-based mobile brand owned and managed by Fastrack Communications Pvt. Ltd, to incorporate SRS WOW HD™ within its Beat line of music phones.

“With an ever-growing number of mobile phone users in India, we are very excited about our new partnership with Lemon Mobiles and are looking forward to be increasing our market penetration in that region,” said Bob Lyle, Vice President of Mobile Solutions Group for SRS Labs. “Lemon Mobiles is a highly regarded brand in India and by incorporating our world-class audio solutions within their product lines, they are aiming to elevate their market position and enhance the equity of their brand further which will ultimately serve as a catalyst for growth in the market.”

The Lemon Mobiles MU1 is the company’s first feature phone to incorporate SRS WOW HD, the mobile phone industry’s most popular audio enhancement solution. Features of WOW HD include:

  • An immersive audio experience from the device’s built-in speaker(s) or over headphones
  • Notably enhanced audio fidelity from both compressed and uncompressed audio files
  • An expanded three-dimensional sound field
  • A more natural sounding audio experience, complete with crisper mids and highs, as well as improved bass response

“Lemon Mobiles takes great pride in delivering mobile phones packed with the industry’s most innovative features and we are confident that SRS WOW HD audio technology will give our products an important competitive edge in the market,” said Mr. Sandeep Mushran, Director at Lemon Mobiles. “Indian consumers actively look for enhanced, high-definition audio when they listen to music on their mobile phones and with SRS, we are able to deliver an enriched audio experience that will delight our customers and further solidify loyalty for the Lemon Mobiles brand.”

For more information about this announcement, SRS or our technologies, please contact us at pr@srslabs.com or visit us on Facebook, Twitter and YouTube.

SRS Labs’ Boiler Plate and Forward-Looking Statement can be viewed at: http://www.srslabs.com/boilerplate.

About Lemon Mobiles:

Fastrack Communications Pvt. Ltd. is headquartered in Noida and has a network of regional offices across India. The company was established in June 2008 and has fast grown into a reputed handset player in the market with its brand - Lemon Mobiles. FCPL's handset portfolio includes an exciting range of products starting from a basic handset to high end models with top end features at affordable price points. The company believes in providing innovative products to its customers at affordable and smart value for money prices.

The company employs principles and techniques of continuous quality improvement and emphasizes long-term quality partnerships with customers and suppliers. The company stresses on providing a pleasing customer experience and is focused on building a world class after-sales service infrastructure.

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