SRS Invests in New Lab to Accelerate Research & Development of Multi-Dimensional Audio beyond Traditional Surround Sound
January 04 2011 - 8:00AM
Business Wire
SRS Labs, Inc. (NASDAQ: SRSL), officially recognized as
one of America’s Greatest Brands and the industry leader in
surround sound, audio and voice technologies, today announced the
successful completion and operation of its state-of-the-art
Advanced Rendering Lab (ARL), which has been exclusively designed
and constructed to accelerate research and development of
object-oriented multi-dimensional audio technologies beyond the
existing channel-based alternatives. The ARL provides SRS’ R&D
team with an unmatched ability to effectively design, experiment,
innovate, test and develop new audio rendering ideas and techniques
in a fraction of the time expected compared to traditional sound
development and mixing facilities.
“The ARL is literally an audiophile’s dream come true!” said
Alan Kraemer, Chief Technology Officer for SRS Labs. “The lab is
truly a 21st century research facility where, with the click of a
few buttons connected to a powerful software driven system, we can
hear our ideas come to life instantaneously and rapidly refine them
on the fly. I am confident that the technologies that we’re
developing in this lab will change the audio industry as we know
it.”
Steeped in tradition, the new lab revives SRS’ rich history of
pioneering audio research and development dating back to the days
when SRS was part of the legendary Hughes Aircraft. Inside the
acoustically optimized ARL, a full truss and scaffolding cage
allows SRS engineers to place any number of speakers virtually
anywhere within the room. Currently equipped with 20 self-powered
studio monitors and two powered subwoofers, the lab could
ultimately accommodate hundreds of speakers to empower the R&D
team with the ability to compare their concepts against any
existing, channel-based audio configuration. All signal routing and
processing is performed using a custom designed computer system
equipped with a unique, highly versatile audio development software
system, and are routed to the powered monitors via 12-channel
professional audio interfaces. This innovative set-up allows
various configurations and algorithms to be instantly compared
without having to deal with any cables or patchbays.
The ARL is expected to be an key tool in SRS’ quest to invent
the next generation of audio technology that will significantly
outperform existing state-of-the-art channel-based systems, not
just by providing better surround audio and depth but by allowing
content creators and sound engineers to pinpoint exactly where they
want the sound to be within the 3D space of a room, a theater, a
concert hall or any other conceivable space. ARL is already proven
to be a significant tool in developing new, vector-based amplitude
panning solutions and experimentation with object-oriented sound
positioning techniques.
During the 2011 Consumer Electronics Show (CES), SRS Labs has
constructed a “mini-ARL” room for demonstration purposes. Members
of the press with interest in experiencing the future of
multi-dimensional audio first-hand are invited to contact SRS PR at
pr@srslabs.com for an appointment.
About SRS Labs, Inc.
Founded in 1993, SRS Labs is the industry leader in audio signal
processing for consumer electronics across the four screens: TV;
PC; Mobile Phones and Automotive Entertainment
Systems. Beginning with the audio technologies originally
developed at Hughes Aircraft, SRS Labs holds over
150 worldwide patents and is recognized by the industry as the
foremost authority in research and application of audio post
processing technologies based on the human auditory
principles. Through partnerships with leading global CE
companies, semiconductor manufacturers, software developers, and
content aggregators, SRS is recognized as the de facto standard in
audio enhancement, surround sound, volume leveling, audio
streaming, and voice processing technologies. SRS solutions have
been included in over two billion electronic products sold
worldwide including flat panel HDTVs, AV products, STBs, PCs,
mobile phones, and automotive entertainment and telematics systems.
For more information, visit www.srslabs.com.
Except for historical information contained in this release,
statements in this release, including those by Mr. Kraemer, may
constitute forward-looking statements regarding our assumptions,
projections, expectations, targets, intentions or beliefs about
future events that are based on management's belief, as well as
assumptions made by, and information currently available to,
management. While the Company believes that its expectations are
based upon reasonable assumptions, there can be no assurances that
the Company's goals and strategy will be realized. Numerous
factors, including risks and uncertainties, may affect the
Company's actual results and may cause results to differ materially
from those expressed in forward-looking statements made by or on
behalf of the Company. Some of these factors include the acceptance
of new SRS Labs’ products and technologies, the impact of
competitive products and pricing, the timely development and
release of technologies by the Company, general business and
economic conditions, especially in Asia, and other factors detailed
in the Company's Form 10-K and other periodic reports filed with
the SEC. SRS Labs specifically disclaims any obligation to update
or revise any forward-looking statement whether as a result of new
information, future developments or otherwise.
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