SRS Labs, Inc. (NASDAQ:SRSL), officially recognized as one of America’s Greatest Brands and the industry leader in surround sound, audio and voice technologies, today announced that SRS 5.1™ Surround Sound, the industry’s most versatile surround delivery technology primarily designed for streaming and downloading content enabled in surround sound to consumers through content aggregators and creators online, was the honored recipient of the 2010 Immersive TV Award at the TV Innovation Awards Ceremony, held in conjunction with the TV 3.0 – Innovations in TV and Content Delivery Summit on December 7th, 2010.

“It is truly an honor to receive a TV Innovations award for SRS 5.1, our latest surround sound technology which is optimized specifically for streaming media in surround sound,” said Allen H. Gharapetian, Vice President of Marketing for SRS Labs. “We work tirelessly to develop groundbreaking and future-proof audio solutions that take the consumer entertainment experience to the next level and being recognized for our innovations and hard work with a TV Innovation Award validates our position as the leader in delivering practical, effective audio solutions to our CE industry partners across the globe.”

SRS 5.1 Surround Sound features SRS’ Circle Surround II®, an advanced matrix surround sound processing engine. The Circle Surround engine is a highly versatile multichannel audio encode and decode system that’s capable of supporting a wide range of surround sound creation and playback applications. With SRS 5.1, surround sound is made available without sacrificing the cinematic quality and immersive nature of the experience while still relying on the simplicity of the 2-channel audio creation, transmission and delivery systems available anywhere in the world.

Some of the other major benefits of SRS 5.1 include:

  • Produces surround sound from any audio material, including multichannel, stereo and mono audio sources
  • Delivers both multichannel and front-rendered surround sound, depending on playback configuration
  • Streams surround over bit rates as low as 96kbps
  • Ensures smooth steering and full bandwidth for a seamless and immersive surround environment
  • Is backwards compatible with legacy matrix decoders and stereo

The goal of the TV Innovation Awards is to recognize the most forward thinking companies who are creating products and services that are fueling the rapid development of the new TV paradigm, which is often referred to as TV 3.0. With more than 100 entries received for the 2010 awards, an independent panel of industry experts was tasked to judge each entry and SRS 5.1 Surround Sound won the 2010 Immersive TV category award for its timeliness in bringing surround sound to content being streamed and downloaded by consumers directly to their TVs or through connected set-top-boxes, computers or smartphones. For more information about SRS Labs or the TV Innovation Awards, please visit www.srslabs.com and http://www.tvinnovationawards.com.

About SRS Labs, Inc.

Founded in 1993, SRS Labs is the industry leader in audio signal processing for consumer electronics across the four screens: TV; PC; Mobile Phones; and Automotive Entertainment Systems. Beginning with the audio technologies originally developed at Hughes Aircraft, SRS Labs holds over 150 worldwide patents and is recognized by the industry as the foremost authority in research and application of audio post processing technologies based on the human auditory principles. Through partnerships with leading global CE companies, semiconductor manufacturers, software developers, and content aggregators, SRS is recognized as the de facto standard in audio enhancement, surround sound, volume leveling, audio streaming, and voice processing technologies. SRS solutions have been included in over two billion electronic products sold worldwide including flat panel HDTVs, AV products, STBs, PCs, mobile phones, and automotive entertainment and telematics systems. For more information, visit www.srslabs.com.

Except for historical information contained in this release, statements in this release, including those by Mr. Gharapetian, may constitute forward-looking statements regarding our assumptions, projections, expectations, targets, intentions or beliefs about future events that are based on management's belief, as well as assumptions made by, and information currently available to, management. While the Company believes that its expectations are based upon reasonable assumptions, there can be no assurances that the Company's goals and strategy will be realized. Numerous factors, including risks and uncertainties, may affect the Company's actual results and may cause results to differ materially from those expressed in forward-looking statements made by or on behalf of the Company. Some of these factors include the acceptance of new SRS Labs’ products and technologies, the impact of competitive products and pricing, the timely development and release of technologies by the Company, general business and economic conditions, especially in Asia, and other factors detailed in the Company's Form 10-K and other periodic reports filed with the SEC. SRS Labs specifically disclaims any obligation to update or revise any forward-looking statement whether as a result of new information, future developments or otherwise.

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