SRS 5.1 Surround Sound Technology Wins Prestigious 2010 TV Innovation Award for Immersive TV
January 04 2011 - 8:00AM
Business Wire
SRS Labs, Inc. (NASDAQ:SRSL),
officially recognized as one of America’s Greatest
Brands and the industry leader in surround sound,
audio and voice technologies, today announced that
SRS 5.1™ Surround Sound, the industry’s most
versatile surround delivery technology primarily designed for
streaming and downloading content enabled in surround sound to
consumers through content aggregators and creators online, was the
honored recipient of the 2010 Immersive TV Award at the TV
Innovation Awards Ceremony, held in conjunction with the TV 3.0 –
Innovations in TV and Content Delivery Summit on December 7th,
2010.
“It is truly an honor to receive a TV Innovations award for SRS
5.1, our latest surround sound technology which is optimized
specifically for streaming media in surround sound,” said Allen H.
Gharapetian, Vice President of Marketing for SRS Labs. “We work
tirelessly to develop groundbreaking and future-proof audio
solutions that take the consumer entertainment experience to the
next level and being recognized for our innovations and hard work
with a TV Innovation Award validates our position as the leader in
delivering practical, effective audio solutions to our CE industry
partners across the globe.”
SRS 5.1 Surround Sound features SRS’ Circle Surround
II®, an advanced matrix surround
sound processing engine. The Circle Surround engine is a highly
versatile multichannel audio encode and decode system that’s
capable of supporting a wide range of surround sound creation and
playback applications. With SRS 5.1, surround sound is made
available without sacrificing the cinematic quality and immersive
nature of the experience while still relying on the simplicity of
the 2-channel audio creation, transmission and delivery systems
available anywhere in the world.
Some of the other major benefits of SRS 5.1 include:
- Produces surround sound from any audio
material, including multichannel, stereo and mono audio
sources
- Delivers both multichannel and
front-rendered surround sound, depending on playback
configuration
- Streams surround over bit rates as low
as 96kbps
- Ensures smooth steering and full
bandwidth for a seamless and immersive surround environment
- Is backwards compatible with legacy
matrix decoders and stereo
The goal of the TV Innovation Awards is to recognize the most
forward thinking companies who are creating products and services
that are fueling the rapid development of the new TV paradigm,
which is often referred to as TV 3.0. With more than 100 entries
received for the 2010 awards, an independent panel of industry
experts was tasked to judge each entry and SRS 5.1 Surround Sound
won the 2010 Immersive TV category award for its timeliness in
bringing surround sound to content being streamed and downloaded by
consumers directly to their TVs or through connected set-top-boxes,
computers or smartphones. For more information about SRS Labs or
the TV Innovation Awards, please visit www.srslabs.com and http://www.tvinnovationawards.com.
About SRS Labs, Inc.
Founded in 1993, SRS Labs is the industry leader in audio
signal processing for consumer electronics across the four screens:
TV; PC; Mobile Phones; and Automotive Entertainment
Systems. Beginning with the audio technologies originally
developed at Hughes Aircraft, SRS Labs holds over
150 worldwide patents and is recognized by the industry as the
foremost authority in research and application of audio post
processing technologies based on the human auditory
principles. Through partnerships with leading global CE
companies, semiconductor manufacturers, software developers, and
content aggregators, SRS is recognized as the de facto standard in
audio enhancement, surround sound, volume leveling, audio
streaming, and voice processing technologies. SRS solutions have
been included in over two billion electronic products sold
worldwide including flat panel HDTVs, AV products, STBs, PCs,
mobile phones, and automotive entertainment and telematics systems.
For more information, visit www.srslabs.com.
Except for historical information contained in this
release, statements in this release, including those by Mr.
Gharapetian, may constitute forward-looking statements regarding
our assumptions, projections, expectations, targets, intentions or
beliefs about future events that are based on management's belief,
as well as assumptions made by, and information currently available
to, management. While the Company believes that its
expectations are based upon reasonable assumptions, there can be no
assurances that the Company's goals and strategy will be realized.
Numerous factors, including risks and uncertainties, may affect the
Company's actual results and may cause results to differ materially
from those expressed in forward-looking statements made by or on
behalf of the Company. Some of these factors include the acceptance
of new SRS Labs’ products and technologies, the impact of
competitive products and pricing, the timely development and
release of technologies by the Company, general business and
economic conditions, especially in Asia, and other factors detailed
in the Company's Form 10-K and other periodic reports filed with
the SEC. SRS Labs specifically disclaims any
obligation to update or revise any forward-looking statement
whether as a result of new information, future developments or
otherwise.
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