PureSpeech Technology Advances Bluetooth Headset Market Segment
December 22 2010 - 8:00AM
Business Wire
SRS Labs, Inc. (NASDAQ: SRSL), officially recognized as
one of America’s Greatest Brands and the industry leader in
surround sound, audio and voice technologies, today announced that
PureSpeech® is available commercially for the first
time within the Rocketfish EX7 Bluetooth headset to deliver crystal
clear dialogue on both the near and far end of a call, benefiting
both the caller (near-end) and the person receiving the call
(far-end).
SRS Labs and CSR, the industry leader in Bluetooth headset
technologies, collaborated to design and market PureSpeech, an
innovative Bluetooth technology that delivers significant
improvements to the audio and speech clarity of Bluetooth mono
headsets. PureSpeech combines SRS’ VIP+™ advanced
technology, which dynamically improves voice intelligibility at the
near end, with CSR’s Clear Voice Capture
(CVC®) echo cancellation and noise reduction
software, which improves audio quality at the far end.
“We’re thrilled to be expanding our presence in the Bluetooth
headset space with the mobile industry’s most comprehensive
bi-directional speech processing solution, which is now available
on the Rocketfish EX7 headset,” said Allen H. Gharapetian, Vice
President of Marketing for SRS Labs. “While SRS is globally
renowned for our extensive portfolio of audio and surround sound
solutions, our core competencies and undeviating focus in making
anything with a speaker sound incredible, has naturally extended
our reach into the realm of voice.”
Features of PureSpeech:
- Enhances voice intelligibility for both
near-end (the caller) and far end (the person receiving the call)
applications
- Significantly improves near-end sound
clarity and tonal quality so the user can hear the call even in
noisy environments
- Dynamically maximizes speech
intelligibility and voice clarity through selective formant
enhancement
- Significantly reduces annoying ambient
noise in the outbound signal
- Eliminates distracting echoes for
outgoing voice
To commemorate the first commercial availability of the
PureSpeech technology, SRS will run a Facebook sweepstakes between
December 27th-31st and be giving away a Rocketfish EX7 Bluetooth
headset daily. For sweepstakes details please visit
http://bit.ly/hvQZRW.
The Rocketfish EX7 headset featuring PureSpeech technology
retails for $69.99 and can be found in Best Buy stores and online
at Bestbuy.com. For more information about PureSpeech
technology, please visit http://bit.ly/h482eC.
About SRS Labs, Inc.
Founded in 1993, SRS Labs is the industry leader in audio signal
processing for consumer electronics across the four screens: TV;
PC; Mobile Phones; and Automotive Entertainment
Systems. Beginning with the audio technologies originally
developed at Hughes Aircraft, SRS Labs holds over
150 worldwide patents and is recognized by the industry as the
foremost authority in research and application of audio post
processing technologies based on the human auditory
principles. Through partnerships with leading global CE
companies, semiconductor manufacturers, software developers, and
content aggregators, SRS is recognized as the de facto standard in
audio enhancement, surround sound, volume leveling, audio
streaming, and voice processing technologies. SRS solutions have
been included in over two billion electronic products sold
worldwide including flat panel HDTVs, AV products, STBs, PCs,
mobile phones, and automotive entertainment and telematics systems.
For more information, visit www.srslabs.com.
Except for historical information contained in this release,
statements in this release, including those by Mr. Gharapetian, may
constitute forward-looking statements regarding our assumptions,
projections, expectations, targets, intentions or beliefs about
future events that are based on management's belief, as well as
assumptions made by, and information currently available to,
management. While the Company believes that its expectations are
based upon reasonable assumptions, there can be no assurances that
the Company's goals and strategy will be realized. Numerous
factors, including risks and uncertainties, may affect the
Company's actual results and may cause results to differ materially
from those expressed in forward-looking statements made by or on
behalf of the Company. Some of these factors include the acceptance
of new SRS Labs’ products and technologies, the impact of
competitive products and pricing, the timely development and
release of technologies by the Company, general business and
economic conditions, especially in Asia, and other factors detailed
in the Company's Form 10-K and other periodic reports filed with
the SEC. SRS Labs specifically disclaims any obligation to update
or revise any forward-looking statement whether as a result of new
information, future developments or otherwise.
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