Tensilica's HiFi Audio DSP First IP Core to Support SRS' Advanced StudioSound HD Audio Suite for HDTVs
December 21 2010 - 8:00AM
Business Wire
SRS Labs, officially recognized as one of America’s Greatest
Brands and the industry leader in surround sound, audio and voice
technologies, and Tensilica®, Inc., today announced that Tensilica
is the first intellectual property (IP) core supplier to
commercially support SRS StudioSound HD™, the latest and most
advanced all-in-one audio solution available for flat panel
televisions and home theater sound bar manufacturers. Availability
of SRS StudioSound HD on Tensilica’s HiFi audio DSP further extends
Tensilica’s lead as the most popular audio IP core supplier for
home entertainment systems. Thus implementation enables delivery of
the most advanced audio enhancement solutions to DTV SOC
(system-on-chip) makers worldwide.
“SRS StudioSound HD allows companies like Tensilica to offer a
full complement of audio technologies for a much better sound
experience to HDTV customers worldwide,” stated Larry Przywara,
Tensilica’s director of mobile multimedia. “We are already
experiencing a broad adoption of SRS’ advanced audio technologies
across our customer base.”
SRS StudioSound HD was designed to be a comprehensive audio
solution intended to solve every common consumer TV audio
complaints including inconsistent volume levels, unintelligible
vocals, and poor, dimension-less sound. SRS StudioSound HD
automatically detects and levels abrupt volume fluctuations that
normally occur when programming switches to commercial break or
while changing channels. It also intelligently separates vocals
from all other content and dynamically adjusts the dialog level to
ensure that it’s always clearly understood. Additionally,
StudioSound HD delivers an immersive front rendered surround sound
experience using built-in TV speakers, significantly enhancing
depth and dimension and further improves accuracy of surround
rendering from SRS 5.1 or other surround encoded 2-channel content
being streamed directly from the web.
“We are excited to extend our relationship with Tensilica to
bring our home entertainment audio solutions to their HiFi audio IP
core,” said Joanna Skrdlant, Senior Director, Global Platform
Partner Program at SRS Labs. “The HiFi cores are optimally designed
to handle advanced audio enhancement processing solutions such as
SRS TruVolume, SRS TruSurround HD and now, SRS StudioSound HD.
Tensilica is well respected within the DSP space as a key audio
core supplier and we welcome the opportunity to work together to
deliver an even greater product with the inclusion of our flagship
StudioSound HD all-in-one solution.”
Tensilica’s HiFi Audio DSP is extremely efficient, uses very
little power, is supported by over 80 audio/voice codecs and
audio-enhancement software packages, and has been designed into
popular consumer products ranging from smart phones to digital TVs,
home entertainment receivers, and Blu-ray Disc players.
Both SRS and Tensilica will have meeting suites at the Consumer
Electronics Show in Las Vegas, January 6-10th. For more information
about SRS StudioSound HD or Tensilica’s HiFi audio DSP core, or to
set up a meeting at CES, contact Joannas@srslabs.com or
paula@tensilica.com, respectively.
About SRS Labs, Inc.
Founded in 1993, SRS Labs is the industry leader in audio signal
processing for consumer electronics across the four screens: TV;
PC; Mobile Phones and Automotive Entertainment
Systems. Beginning with the audio technologies originally
developed at Hughes Aircraft, SRS Labs holds over
150 worldwide patents and is recognized by the industry as the
foremost authority in research and application of audio post
processing technologies based on the human auditory
principles. Through partnerships with leading global CE
companies, semiconductor manufacturers, software developers, and
content aggregators, SRS is recognized as the de facto standard in
audio enhancement, surround sound, volume leveling, audio
streaming, and voice processing technologies. SRS solutions have
been included in over two billion electronic products sold
worldwide including flat panel HDTVs, AV products, STBs, PCs,
mobile phones, and automotive entertainment and telematics systems.
For more information, visit www.srslabs.com.
About Tensilica
Tensilica, Inc. is the leader
in customizable dataplane processor IP
cores. Dataplane Processor Units (DPUs) combine the best
capabilities of DSP and CPU while delivering 10 to 100x the
performance because they can be customized using Tensilica’s
automated design tools to meet specific signal processing
performance targets. Tensilica’s DPUs power SOC designs at system
OEMs and six out of the top 10 semiconductor companies for products
including mobile phones, consumer electronics devices (including
digital TV, Blu-ray Disc players, broadband set top boxes, digital
still cameras and portable media players), computers, and storage,
networking and communications equipment. For more information on
Tensilica’s patented, benchmark-proven DPUs visit
www.tensilica.com.
Except for historical information contained in this release,
statements in this release, including those by Mrs. Skrdlant, may
constitute forward-looking statements regarding our assumptions,
projections, expectations, targets, intentions or beliefs about
future events that are based on management's belief, as well as
assumptions made by, and information currently available to,
management. While the Company believes that its expectations are
based upon reasonable assumptions, there can be no assurances that
the Company's goals and strategy will be realized. Numerous
factors, including risks and uncertainties, may affect the
Company's actual results and may cause results to differ materially
from those expressed in forward-looking statements made by or on
behalf of the Company. Some of these factors include the acceptance
of new SRS Labs’ products and technologies, the impact of
competitive products and pricing, the timely development and
release of technologies by the Company, general business and
economic conditions, especially in Asia, and other factors detailed
in the Company's Form 10-K and other periodic reports filed with
the SEC. SRS Labs specifically disclaims any obligation to update
or revise any forward-looking statement whether as a result of new
information, future developments or otherwise.
Editors’ Notes:
- Tensilica and Xtensa are registered
trademarks belonging to Tensilica, Inc. All other company and
product names mentioned are trademarks and/or registered trademarks
of their respective owners.
- Over 150 companies have licensed
Tensilica’s DPUs, including: Afa Technologies, ALPS, AMD,
AppliedMicro, Aquantia, Astute Networks, Atheros, Audience,
Avision, Bay Microsystems, Blue Wonder, Broadcom, Brocade, Chelsio
Communications, Cisco Systems,, CMC Microsystems, Conexant Systems,
Design Art Networks, EE Solutions, Epson, Exar, Fujitsu, the
HiSilicon division of Huawei, Hudson Soft, Hughes Network Systems,
iBiquity Digital, IDT, Ikanos Communications, Intel, Juniper
Networks, LG Electronics, Lucid Information Technology, Marvell,
NEC Laboratories America, NEC Corporation, Nethra Imaging, Nippon
Telephone and Telegraph (NTT), Novatek, NuFront, NVIDIA, Olympus
Optical Co. Ltd., Panasonic Mobile, Plato Networks, PnpNetwork
Technologies, PowerLayer Microsystems, QLogic, Samsung, Sandforce,
Server Engines, SiBEAM, Sirius XM Radio, Sony, STMicroelectronics,
Stretch, Telegent Systems, TranSwitch Corporation, Triductor
Technology, Valens Semiconductor, Validity Sensors, WiLinx, and
Wolfson Microelectronics.
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