SRS TruVolume Achieves 55-Million Unit Milestone

SRS Labs, Inc. (NASDAQ:SRSL), the industry leader in surround sound, audio, and voice technologies, announced today that its audio leveling technology, SRS TruVolume™, has surged to an installed base of 55-million consumer electronic (CE) devices, 10-times its nearest competitor, Dolby Volume™, in only 18-months of availability, making it the fastest growing and most popular volume leveling solution ever deployed worldwide.

“In the battle to eliminate harsh volume fluctuations, companies and elected officials alike have pontificated about how they have solved or are planning to solve this decades-old problem but, unfortunately, we have witnessed more talk than action,” said Allen H. Gharapetian, Vice President of Marketing for SRS Labs. “With today’s consumers viewing and listening to content acquired from multiple sources such as over-the-air, cable, satellite, Internet, and streaming services, the only effective solution to the problem lies at the very end where content is consumed and that’s why TruVolume has been so popular with our CE manufacturer partners.”

SRS TruVolume provides listeners with a consistently comfortable volume level, thus enabling a more enjoyable entertainment experience. TruVolume incorporates advanced multi-band analysis that simulates how people perceive volume shifts, as well as discrimination technology that identifies appropriate points for action. As a result, TruVolume eliminates annoying side effects that plague other previous and present volume leveling solutions, operating seamlessly and effectively. Listeners simply set the volume to their preferred listening level, sit back, and relax.

Independent third-party market research studies, including one recently conducted at the University of Miami in February 2010, found that SRS TruVolume works remarkably well in controlling volume fluctuations while channel surfing or as TV programming transitions to commercials. SRS TruVolume was also judged, by a commanding margin, to be the most effective compared to competing technologies including Dolby Volume. Plainly, if the goal is to eliminate volume fluctuations for good, SRS TruVolume is the one and only legitimate option.

Volume fluctuation and SRS TruVolume facts:

89-percent. North American TV viewers that find volume fluctuations annoying
55-million. Number of HDTVs featuring SRS TruVolume since its launch 18 months ago
10-to-1. Ratio of TruVolume-equipped CE products compared to Dolby Volume
98-percent. Consumer respondents that felt TruVolume eliminated commercial volume spikes more effectively than Dolby Volume
90-percent. Consumer respondents that felt SRS TruVolume provided more consistent volume while channel surfing over Dolby Volume
83-percent. Consumer respondents that are more likely to purchase a new HDTV with a volume leveling solution built-in than without
Consumer’s Choice. Samsung and VIZIO HDTVs featuring SRS TruVolume preferred by consumers over non-equipped models

SRS TruVolume is principally deployed within the HDTV market where it enjoys a majority market share of over 20-percent worldwide. Yet, SRS TruVolume has also been adopted by CE manufacturers for use in sound bars and PCs, and is applicable to mobile phones and automobile systems. TruVolume has been featured in nearly 3,500 individual product models carrying this innovative technology as part of their sound system.

For more information regarding SRS TruVolume, please visit www.TruVolume.com.

To commemorate SRS Labs’ recognition as one of America’s Greatest Brands, SRS Labs has launched a sweepstakes to give away a FPTV featuring SRS TruVolume™ and TruSurround HD™, a Notebook PC featuring SRS Premium Sound™, and a smartphone featuring SRS 5.1 Mobile™. The sweepstakes will run from October 20, 2010 to November 17, 2010. To enter for a chance to win, visit www.srslabs.com/greatbrand/. To increase the odds of winning, participants can enter a second time on SRS Labs’ Facebook page at www.facebook.com/srslabs.

About SRS Labs, Inc.

Founded in 1993, SRS Labs is the industry leader in audio signal processing for consumer electronics across the four screens: TV; PC; Mobile Phones and Automotive Entertainment Systems. Beginning with the audio technologies originally developed at Hughes Aircraft, SRS Labs holds over 150 worldwide patents and is recognized by the industry as the foremost authority in research and application of audio post processing technologies based on the human auditory principles. Through partnerships with leading global CE companies, semiconductor manufacturers, software developers, and content aggregators, SRS is recognized as the de facto standard in audio enhancement, surround sound, volume leveling, audio streaming, and voice processing technologies. SRS solutions have been included in over two billion electronic products sold worldwide including flat panel HDTVs, AV products, STBs, PCs, mobile phones, and automotive entertainment and telematics systems. For more information, visit www.srslabs.com.

Except for historical information contained in this release, statements in this release, including those by Mr. Gharapetian, may constitute forward-looking statements regarding our assumptions, projections, expectations, targets, intentions or beliefs about future events that are based on management's belief, as well as assumptions made by, and information currently available to, management. While the Company believes that its expectations are based upon reasonable assumptions, there can be no assurances that the Company's goals and strategy will be realized. Numerous factors, including risks and uncertainties, may affect the Company's actual results and may cause results to differ materially from those expressed in forward-looking statements made by or on behalf of the Company. Some of these factors include the acceptance of new SRS Labs’ products and technologies, the impact of competitive products and pricing, the timely development and release of technologies by the Company, general business and economic conditions, especially in Asia, and other factors detailed in the Company's Form 10-K and other periodic reports filed with the SEC. SRS Labs specifically disclaims any obligation to update or revise any forward-looking statement whether as a result of new information, future developments or otherwise.

Srs Labs (NASDAQ:SRSL)
Historical Stock Chart
From Jun 2024 to Jul 2024