SRS First to Couple 5.1 Surround Sound to Microsoft Silverlight and IIS Smooth Streaming Ecosystems with a Complete Toolkit
September 09 2010 - 8:00AM
Business Wire
SRS Labs, Inc. (NASDAQ:SRSL), the industry leader in
surround sound, audio and voice technologies, announced today that
it is making available complete SRS surround sound encoding and
decoding technology to users of Microsoft Silverlight, a powerful
development platform for creating rich media and business
applications for the Web, desktop and mobile devices.
“This is an exciting moment for SRS and we’re thrilled to expand
this collaboration with Microsoft to now bring surround sound
capability to Silverlight and its millions of users,” said Allen H.
Gharapetian, Vice President of Marketing for SRS Labs. “Every day,
more and more consumers are streaming TV shows and movies over the
Web to their PCs, TVs, and mobile phones, and now, with the
availability of SRS 5.1 surround for Silverlight, the collective
online multimedia experience will become more vivid and
immersive.”
Microsoft and SRS’ collaboration dates back to May 2000 when SRS
WOW became a standard feature within Windows Media Player. Today,
as part of a larger effort to deliver immersive surround sound to
the rapidly growing number of consumers streaming content to their
PCs, TVs and mobile phones, SRS has advanced the streaming
multimedia experience to the next level by coupling its SRS 5.1
technology with a complete Microsoft-centric toolkit that
effortlessly adds bit efficient, exceptional quality surround sound
to content created in Silverlight.
SRS 5.1 is designed to provide content creators with the tools
to create and deliver true, high-quality streamed surround sound
encoded content across the three-screens, TVs, PCs and mobile
devices. SRS 5.1 is the only surround format available now in
Microsoft Silverlight that is coupled with a complete toolkit. This
SRS package functions as a managed code add-on for content creators
and developers making surround sound decoding in Silverlight
applications easy and seamless. Because millions of TVs, A/V
receivers, PCs and mobile phones today feature one or more SRS
audio solutions such as Circle Surround, TheaterSound, StudioSound
HD, and TruSurround, every one of these CE devices are natively
equipped with the capability to decode SRS 5.1 surround encoded
content, resulting in a “surround everywhere” entertainment
experience.
Some of the other major benefits of these encoding and decoding
solutions include:
- Multichannel and front-rendered
surround sound
- Smooth steering and full
bandwidth for a seamless and immersive surround environment
- Backwards compatibility with
legacy matrix decoders and stereo
- Surround streaming over bit
rates as low as 96kbps
Since the release of Silverlight in 2007, its adoption has
continued at a rapid pace with installations approaching 60 percent
on all Internet-connected devices worldwide, an increase of nearly
15 percentage points in just four months. Now with inclusion of SRS
5.1 surround for content created in Silverlight, any PC or
connected flat panel TV can decode SRS 5.1 audio for true
multi-channel or front-rendered surround. SRS 5.1 effectively
provides a top-quality, format agnostic, easy to deploy and manage
end-to-end surround sound technology for content creation,
transmission and consumption.
“Multichannel audio takes the premium media experiences offered
by Silverlight to the next level,” said Brad Becker, director of
Rich Client Platforms at Microsoft Corp. “Microsoft is pleased to
see SRS bring its surround sound technology to Silverlight’s
hundreds of millions of users by taking advantage of the powerful
extensibility and interoperability that Silverlight and IIS Smooth
Streaming provide.”
The tools and white paper for SRS 5.1 content creation with
Silverlight are available now at www.srslabs.com/Silverlight.
Meanwhile, a demonstration of SRS 5.1 will be available at IBC in
Amsterdam, The Netherlands from September 10th to 14th at the
Microsoft stand located in the Topaz Lounge.
About SRS Labs,
Inc.
Founded in 1993, SRS Labs is the industry leader in audio signal
processing for consumer electronics. Beginning with the audio
technologies originally developed at Hughes Aircraft, SRS Labs
holds over 150 worldwide patents and is recognized by the industry
as the foremost authority in research and application of audio post
processing technologies based on the human auditory
principles. Through partnerships with leading global CE
companies, semiconductor manufacturers and software partners, SRS
is recognized as the de facto standard in audio enhancement,
surround sound, volume leveling and voice processing technologies.
SRS solutions have been included in over one billion electronic
products sold worldwide including flat panel HDTVs, STBs, mobile
phones, portable media devices, PCs and automotive
entertainment. SRS Labs supports its partners around the globe with
a network of offices in regions including the U.S., China, Europe,
Japan, Korea and Taiwan. For more information, visit
www.srslabs.com. Visit SRS Labs’ blog at soundingoff.srslabs.com,
on Facebook at www.facebook.com/srslabs or on Twitter at
http://www.twitter.com/srslabs.
Except for historical information contained in this release,
statements in this release, including those by Mr. Gharapetian, may
constitute forward-looking statements regarding our assumptions,
projections, expectations, targets, intentions or beliefs about
future events that are based on management's belief, as well as
assumptions made by, and information currently available to,
management. While the Company believes that its expectations are
based upon reasonable assumptions, there can be no assurances that
the Company's goals and strategy will be realized. Numerous
factors, including risks and uncertainties, may affect the
Company's actual results and may cause results to differ materially
from those expressed in forward-looking statements made by or on
behalf of the Company. Some of these factors include the acceptance
of new SRS Labs’ products and technologies, the impact of
competitive products and pricing, the timely development and
release of technologies by the Company, general business and
economic conditions, especially in Asia, and other factors detailed
in the Company's Form 10-K and other periodic reports filed with
the SEC. SRS Labs specifically disclaims any obligation to update
or revise any forward-looking statement whether as a result of new
information, future developments or otherwise.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6422999&lang=en
Srs Labs (NASDAQ:SRSL)
Historical Stock Chart
From Jun 2024 to Jul 2024
Srs Labs (NASDAQ:SRSL)
Historical Stock Chart
From Jul 2023 to Jul 2024