SANTA ANA, Calif., April 15 /PRNewswire-FirstCall/ -- SRS
Labs (Nasdaq: SRSL), the industry leader in surround sound,
audio, and voice technologies, today introduced CircleCinema™ 3D,
an advanced audio solution designed specifically to complete the 3D
HDTV experience.
(Logo:
http://www.newscom.com/cgi-bin/prnh/20070322/LATH036LOGO)
CircleCinema 3D is the first new audio solution designed and
developed exclusively at SRS' state-of-the-art Advanced Rendering
Lab (ARL™). To deliver 3D audio, ARL engineers equipped
CircleCinema 3D with the ability to render an immersive
three-dimensional soundstage utilizing a combination of
state-of-the-art SRS surround and adaptive tuning technologies. The
resulting audio performance is distinctively more immersive with
wider surround and a significantly more natural positioning of
audio for both 2D and 3D content.
"Having the opportunity to enjoy a theater-like 3D experience in
the home is quickly capturing the imagination of people
everywhere," said Allen H.
Gharapetian, Vice President of Marketing for SRS Labs.
"Nevertheless, it's immediately apparent that a stunning 3D picture
needs to be accompanied by equally stunning 3D audio, so we took
the challenge seriously and came up with a new approach to bring
realistically natural 3D audio to our TV manufacturing partners and
make it possible for them to deliver on the promise of the true
in-home three-dimensional entertainment experience."
SRS' Advanced Rendering Lab is dedicated to developing a series
of new audio solutions geared to go well beyond traditional
"surround sound" producing 3D audio as remarkably vivid as 3D
video. The first of a series of advanced 3D audio solutions, SRS
CircleCinema 3D is aimed for today's 3D televisions and is
available for immediate deployment from several leading SoC
platform providers.
With over 250 million SRS-enabled flat panel TVs shipped
worldwide since the beginning of 2001 and 19 out of top 20 TV
brands using a wide variety of SRS audio technologies today in
their HDTVs, SRS occupies a unique position in the industry as the
de facto standard in TV audio. And, with nearly 150 granted and
pending audio processing patents including specific patents for
elevating the sound image and optimizing center channel
performance, SRS is the most experienced and innovative audio
company in the market capable of addressing the challenges
associated with delivering a real 3D audio experience for the
upcoming 3D TVs.
SRS CircleCinema 3D intuitively makes it possible for HDTV audio
to keep pace, step-for-step, with its high-definition visual
counterpart by delivering unmatched crisp and clear surround audio
through the TV's pre-installed speaker set or through multi-channel
home theater speaker systems. Matching SRS' hallmark performance
standards, CircleCinema 3D allows end-users to enjoy an immersive
audio experience with powerful bass and crystal clear dialog.
Several DTV SoC providers including Broadcom Corporation, Cirrus
Logic and MediaTek will support and implement CircleCinema 3D. A
recent industry study conducted by CEA estimated 4.5 million 3D TVs
will ship by the end of 2010. And, while 3D TVs require consumers
to wear special 3D glasses to view the 3D content, SRS CircleCinema
3D achieves its 3D audio performance without the need for any
additional audio gear.
About SRS Labs, Inc.
Founded in 1993, SRS Labs is the industry leader in audio signal
processing for consumer electronics. Beginning with the audio
technologies originally developed at Hughes Aircraft, SRS Labs
holds over 150 worldwide patents and is recognized by the industry
as the foremost authority in research and application of human
auditory principles. Through partnerships with leading global
CE companies, semiconductor manufacturers and software partners,
SRS audio, surround sound and voice processing technologies
have been included in over one billion electronic products sold
worldwide including HDTVs, mobile phones, portable media
devices, PCs and automotive entertainment. In fact, SRS Labs
is the de-facto standard of HDTV audio processing with nine of the
top ten name brand flat panel TVs featuring SRS
technology. Additionally, SRS Labs surround sound
solutions provide the professional broadcast and recording
industries with high-performance production, back-haul, storage,
and transmission capability. SRS Labs supports manufacturers
worldwide with offices in the U.S., China, Europe, Japan, Korea and Taiwan. For more information, visit
www.srslabs.com.
Except for historical information contained in this release,
statements in this release, including those by Mr. Gharapetian,
may constitute forward-looking statements
regarding our assumptions, projections, expectations, targets,
intentions or beliefs about future events that are based on
management's belief, as well as assumptions made by, and
information currently available to, management. While the
Company believes that its expectations are based upon reasonable
assumptions, there can be no assurances that the Company's goals
and strategy will be realized. Numerous factors, including risks
and uncertainties, may affect the Company's actual results and may
cause results to differ materially from those expressed in
forward-looking statements made by or on behalf of the Company.
Some of these factors include the acceptance of new SRS Labs'
products and technologies, the impact of competitive products and
pricing, the timely development and release of technologies by the
Company, general business and economic conditions, especially in
Asia, and other factors detailed
in the Company's Form 10-K and other periodic reports filed with
the SEC. SRS Labs specifically disclaims any obligation to
update or revise any forward-looking statement whether as a result
of new information, future developments or otherwise.
SRS Labs, Inc.
Contact:
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Investor Relations
Contact:
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Michael Bingham, PR
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Matt Glover, Liolios
Group, Inc.
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949-442-5582
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949-574-3860
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michaelb@srslabs.com
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info@liolios.com
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Twitter:
@SRSLabs
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SOURCE SRS Labs, Inc.