SANTA ANA, Calif., March 18 /PRNewswire-FirstCall/ -- SRS
Labs (Nasdaq: SRSL), the industry leader in surround sound,
audio, and voice technologies, announced today that it has ported
and is subsequently conducting joint demonstrations of SRS
TruMedia™ on the Qualcomm Mobile Station Modem™ (MSM™) MSM7630™
chipset reference platform, in order to showcase one of the most
powerful surround sound experiences on a mobile device.
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"Qualcomm has been a long time leader in the mobile space, and
it's exciting to work closely with them and highlight the potential
enhanced capabilities of Smartphone devices, powered by the MSM7630
chipset," said Allen H. Gharapetian,
Vice President of Marketing for SRS Labs. "Mobile phones are no
longer just phones, they have become the hub of the mobile digital
lifestyle, and a huge part of that lifestyle is the ability to
enjoy movies, TV shows, or music whenever or wherever you choose.
SRS TruMedia empowers devices to produce natural, high fidelity
music playback, as well as deliver immersive, 5.1 surround sound
for movies with cinema-style refinement over headphones."
With TruMedia, music and videos sound remarkably more
natural and detailed, with enhanced depth, deeper bass and more
clarity. Now, speakers of all sizes and capabilities can offer a
compelling 3D sound field and increased bass response. And, while
listening over headphones, users will be enveloped in up to a 5.1
surround sound experience, courtesy of SRS' advanced technologies
incorporated into TruMedia specifically designed for headphone
applications.
"The ability to watch and experience multimedia content on a
handheld device is more popular than ever," said Jason Bremner, Vice President of Product
Management at Qualcomm. "The SRS audio solutions that are being
demoed on our MSM7630 platform allow us to showcase just what type
high quality, on-the-go audio experiences are possible."
Demonstrations of the MSM7630 Enhanced Multimedia platform
featuring SRS TruMedia will be available at CTIA Wireless in
Las Vegas, March 23 – 25, 2010, in SRS' meeting room located
in room N104 of the Las Vegas
Convention Center.
About SRS Labs, Inc.
Founded in 1993, SRS Labs is the industry leader in audio signal
processing for consumer electronics. Beginning with the audio
technologies originally developed at Hughes Aircraft, SRS Labs
holds over 150 worldwide patents and is recognized by the industry
as the foremost authority in research and application of human
auditory principles. Through partnerships with leading global CE
companies, semiconductor manufacturers and software partners, SRS
audio, surround sound and voice processing technologies have been
included in over one billion electronic products sold worldwide
including HDTVs, mobile phones, portable media devices, PCs and
automotive entertainment. In fact, SRS Labs is the de-facto
standard of HDTV audio processing with nine of the top ten name
brand flat panel TVs featuring SRS technology. Additionally,
SRS Labs surround sound solutions provide the professional
broadcast and recording industries with high-performance
production, back-haul, storage, and transmission capability. SRS
Labs supports manufacturers worldwide with offices in the U.S.,
China, Europe, Japan, Korea and Taiwan. For more information, visit
www.srslabs.com.
Except for historical information contained in this release,
statements in this release, including those by Mr. Gharapetian,
may constitute forward-looking statements
regarding our assumptions, projections, expectations, targets,
intentions or beliefs about future events that are based on
management's belief, as well as assumptions made by, and
information currently available to, management. While the
Company believes that its expectations are based upon reasonable
assumptions, there can be no assurances that the Company's goals
and strategy will be realized. Numerous factors, including risks
and uncertainties, may affect the Company's actual results and may
cause results to differ materially from those expressed in
forward-looking statements made by or on behalf of the Company.
Some of these factors include the acceptance of new SRS Labs'
products and technologies, the impact of competitive products and
pricing, the timely development and release of technologies by the
Company, general business and economic conditions, especially in
Asia, and other factors detailed
in the Company's Form 10-K and other periodic reports filed with
the SEC. SRS Labs specifically disclaims any obligation to
update or revise any forward-looking statement whether as a result
of new information, future developments or otherwise.
SRS Labs, Inc. Contact:
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Investor Relations Contact:
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Michael Bingham, PR Manager
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Matt Glover, Liolios Group, Inc.
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949-442-558
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949-574-3860
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michaelb@srslabs.com
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info@liolios.com
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Twitter: @SRSLabs
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SOURCE SRS Labs