SRS TruMedia Now Available on Broadcom VideoCore(R) Mobile Multimedia Processors
February 11 2010 - 8:00AM
PR Newswire (US)
SRS TruMedia Enables Compelling Home Theater Experience on a Mobile
Phone SANTA ANA, Calif., Feb. 11 /PRNewswire-FirstCall/ -- SRS Labs
(NASDAQ: SRSL), the industry leader in surround sound, audio, and
voice technologies, announced today that it is bringing the
advanced SRS TruMedia audio suite to Broadcom's VideoCore mobile
multimedia processors, including the BCM2727 and its recently
announced successor, the BCM2763, to deliver the most complete
mobile entertainment experience. (Logo:
http://www.newscom.com/cgi-bin/prnh/20070322/LATH036LOGO) The
application of SRS TruMedia on Broadcom's latest BCM2763 1080p
mobile processor completes a truly striking high-definition mobile
visual experience through the addition of SRS' premium immersive 3D
surround sound, elevating its impressive performance and appeal in
the marketplace. Together these technologies expand a mobile
phone's audio capabilities, in order to offer an unprecedented
entertainment experience through the built-in speakers in the
device, over headphones and for external audio/video endpoints,
such as connecting to an HDTV or monitor. "Users are increasingly
demanding more from their mobile devices in terms of
entertainment," said Mark Casey, Vice President & General
Manager of Mobile Multimedia at Broadcom. "The addition of SRS
TruMedia 3D audio to our popular VideoCore mobile HD platform
provides for a compelling and notably more immersive mobile video
experience." SRS TruMedia is based on a modular platform, making it
simple for OEMs to precisely tune the TruMedia suite for optimal
audio performance on every mobile phone make and model. With
TruMedia, music and videos sound remarkably more natural and
detailed, with enhanced depth and clarity. Now, speakers of all
sizes and capabilities can offer a 3D sound field and increased
bass response. And, while listening over headphones, users will be
enveloped in an immersive surround sound experience. "Broadcom has
been a top platform partner for SRS on both Set-top-boxes and DTVs,
and we are excited to take the next evolutionary step in our
relationship to work together and advance the mobile entertainment
experience to the next level," said Joanna Skrdlant, Senior
Director of the Global Platform Partner Program for SRS Labs.
"Great sound goes hand-in-hand with great video and, by enabling
SRS' sound on the Broadcom mobile processors, we are delivering an
unmatched audio experience that can be easily deployed by mobile
device makers." Audio performance has become a significant feature
for new mobile phones as consumers shop for more sophisticated
multimedia-capable models. In a recent MarketTools study conducted
in November 2009 in United States, 92% of the survey respondents
indicated that the quality of sound is important to very important
when purchasing a mobile phone. In addition, a mere 22% of the
respondents indicated their satisfaction with the mobile phones
they were using at the time of the survey. Both indicators above
clearly illustrate the need for advanced multimedia solution such
as SRS TruMedia. SRS TruMedia is available for license through SRS
Labs for Broadcom's VideoCore mobile multimedia processors.
Demonstrations of the combined solution will be available at Mobile
World Congress in Barcelona, Spain at the SRS meeting room Hall 4,
Level 7, Stand HS10. About SRS Labs, Inc. Founded in 1993, SRS Labs
is the industry leader in audio signal processing for consumer
electronics. Beginning with the audio technologies originally
developed at Hughes Aircraft, SRS Labs holds over 150 worldwide
patents and is recognized by the industry as the foremost authority
in research and application of audio post processing technologies
based on the human auditory principles. Through partnerships with
leading global CE companies, semiconductor manufacturers and
software partners, SRS is recognized as the de facto standard in
audio enhancement, surround sound, volume leveling and voice
processing technologies. SRS solutions have been included in over
one billion electronic products sold worldwide including flat panel
HDTVs, STBs, mobile phones, portable media devices, PCs and
automotive entertainment. SRS Labs supports its partners around the
globe with a network of offices in regions including the U.S.,
China, Europe, Japan, Korea and Taiwan. For more information, visit
http://www.srslabs.com/. Visit SRS Labs' blog at
soundingoff.srslabs.com, on Facebook at
http://www.facebook.com/srslabs or on Twitter at
http://www.twitter.com/srslabs. Except for historical information
contained in this release, statements in this release, including
those by Ms. Skrdlant, may constitute forward-looking statements
regarding our assumptions, projections, expectations, targets,
intentions or beliefs about future events that are based on
management's belief, as well as assumptions made by, and
information currently available to, management. While the Company
believes that its expectations are based upon reasonable
assumptions, there can be no assurances that the Company's goals
and strategy will be realized. Numerous factors, including risks
and uncertainties, may affect the Company's actual results and may
cause results to differ materially from those expressed in
forward-looking statements made by or on behalf of the Company.
Some of these factors include the acceptance of new SRS Labs'
products and technologies, the impact of competitive products and
pricing, the timely development and release of technologies by the
Company, general business and economic conditions, especially in
Asia, and other factors detailed in the Company's Form 10-K and
other periodic reports filed with the SEC. SRS Labs specifically
disclaims any obligation to update or revise any forward-looking
statement whether as a result of new information, future
developments or otherwise. SRS Labs, Inc. Contact: Investor
Relations Contact: Michael Bingham, PR Manager Matt Glover, Liolios
Group, Inc. 949-442-5582 949-574-3860 Twitter: @SRSLabs
http://www.newscom.com/cgi-bin/prnh/20070322/LATH036LOGOhttp://www.newscom.com/cgi-bin/prnh/20070322/LATH036LOGO
http://photoarchive.ap.org/ DATASOURCE: SRS Labs, Inc. CONTACT:
Michael Bingham, PR Manager of SRS Labs, Inc., +1-949-442-5582, ,
Twitter: @SRSLabs; or Investor Relations, Matt Glover of Liolios
Group, Inc., +1-949-574-3860, , for SRS Labs, Inc. Web Site:
http://www.srslabs.com/
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