SRS TruVolume Technology to Deploy in DISH Network Set-Top-Boxes
January 06 2010 - 8:00AM
PR Newswire (US)
DISH Network Is The First Operator To Adopt SRS' Advanced
Volume-Leveling Technology SANTA ANA, Calif., Jan. 6
/PRNewswire-FirstCall/ -- SRS Labs (NASDAQ: SRSL), the industry
leader in surround sound, audio and voice technologies, today
announced plans to deploy its SRS TruVolume(TM) technology in DISH
Network set-top boxes, allowing DISH Network subscribers to enjoy
television programming, music, movies and other subscription
content free from annoying volume fluctuations normally encountered
when switching between sources or channels, and when programming
transitions to commercials. DISH Network will be the first pay-TV
provider to adopt this technology. (Logo:
http://www.newscom.com/cgi-bin/prnh/20070322/LATH036LOGO) "SRS Labs
is excited about DISH Network's decision to add TruVolume to the
impressive list of features offered in their set-top-boxes. The
operator segment is ideal for powerful and compelling solutions
such as TruVolume, and it's very encouraging that DISH has
recognized the subscriber benefit this technology offers in terms
of leveling the volume of broadcast TV," said Allen H. Gharapetian,
Vice President of Marketing at SRS Labs. "TruVolume was created to
address a significant growing concern among television viewers, and
now DISH Network viewers can rest assured that they will never
again be blasted out of their seats by loud commercial breaks." SRS
TruVolume is a powerful solution that utilizes advanced, patent
pending technology proprietary to SRS Labs to provide listeners
with a consistently comfortable volume level, thus enabling a more
enjoyable entertainment experience. TruVolume incorporates advanced
multi-band analysis that simulates how people perceive volume
shifts, as well as discrimination technology that identifies
appropriate points for action. As a result, TruVolume eliminates
annoying side effects that plagued previous volume leveling
solutions, operating unobtrusively and effectively. Listeners
simply set the volume to their preferred listening level, sit back
and relax. In a recent MarketTools(TM) third party survey, nine out
of 10 TV viewers in North America had noticed volume fluctuations
when watching television, and 89 percent of them indicated that
they find the volume fluctuations annoying. Several other recent
studies have confirmed that annoying volume fluctuations are
universally noticed and disdain by TV viewers worldwide. TruVolume
technology will be rolled out to DISH Network set-top boxes early
this year. About SRS Labs, Inc. Founded in 1993, SRS Labs is the
industry leader in audio signal processing for consumer
electronics. Beginning with the audio technologies originally
developed at Hughes Aircraft, SRS Labs holds over 150 worldwide
patents and is recognized by the industry as the foremost authority
in research and application of human auditory principles. Through
partnerships with leading global CE companies, semiconductor
manufacturers and software partners, SRS audio, surround sound and
voice processing technologies have been included in over one
billion electronic products sold worldwide including HDTVs, mobile
phones, portable media devices, PCs and automotive entertainment.
In fact, SRS Labs is the de-facto standard of HDTV audio processing
with nine of the top ten name brand flat panel TVs featuring SRS
technology. Additionally, SRS Labs surround sound solutions provide
the professional broadcast and recording industries with
high-performance production, back-haul, storage, and transmission
capability. SRS Labs supports manufacturers worldwide with offices
in the U.S., China, Europe, Japan, Korea and Taiwan. For more
information, visit http://www.srslabs.com/. Except for historical
information contained in this release, statements in this release,
including those by Mr. Gharapetian, may constitute forward-looking
statements regarding our assumptions, projections, expectations,
targets, intentions or beliefs about future events that are based
on management's belief, as well as assumptions made by, and
information currently available to, management. While the Company
believes that its expectations are based upon reasonable
assumptions, there can be no assurances that the Company's goals
and strategy will be realized. Numerous factors, including risks
and uncertainties, may affect the Company's actual results and may
cause results to differ materially from those expressed in
forward-looking statements made by or on behalf of the Company.
Some of these factors include the acceptance of new SRS Labs'
products and technologies, the impact of competitive products and
pricing, the timely development and release of technologies by the
Company, general business and economic conditions, especially in
Asia, and other factors detailed in the Company's Form 10-K and
other periodic reports filed with the SEC. SRS Labs specifically
disclaims any obligation to update or revise any forward-looking
statement whether as a result of new information, future
developments or otherwise. SRS Labs, Inc. Contact: Investor
Relations Contact: Michael Bingham, PR Manager Matt Glover, Liolios
Group, Inc. 949-442-5582 949-574-3860 Twitter: @SRSLabs
http://www.newscom.com/cgi-bin/prnh/20070322/LATH036LOGO
http://photoarchive.ap.org/ DATASOURCE: SRS Labs, Inc. CONTACT:
Michael Bingham, PR Manager of SRS Labs, Inc., +1-949-442-5582, ,
Twitter: @SRSLabs; or Investor Relations, Matt Glover of Liolios
Group, Inc., +1-949-574-3860, , for SRS Labs, Inc. Web Site:
http://www.srslabs.com/
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