New SRS iWOW(TM) Adaptor for iPod(R) and iWOW for iTunes Software Now Shipping
December 10 2008 - 8:00AM
PR Newswire (US)
- SRS iWOW products bring amazing sound to the entire iTunes
ecosystem SANTA ANA, Calif., Dec. 10 /PRNewswire-FirstCall/ -- SRS
Labs (NASDAQ: SRSL), the industry leader in surround sound, audio,
and voice technologies, announced today that the much anticipated
iWOW(TM) Adaptor for iPod(R) and iWOW Premium Software for iTunes
on Mac and PC are now shipping. The availability of these products
makes SRS' state-of-the-art audio solutions available for the
entire iTunes ecosystem - including PC, Mac and iPod applications.
(Logo: http://www.newscom.com/cgi-bin/prnh/20070322/LATH036LOGO)
SRS iWOW Adaptor for iPod is a premium audio management device that
connects seamlessly to the iPod, offering consumers a thrilling and
immersive music and video experience over earbuds and headphones.
Utilizing state-of-the-art, patented SRS audio technologies, SRS
iWOW for iPod restores the audio cues that are buried in the
original source material so music, videos and podcasts sound
remarkably more natural, with renewed depth and clarity - the way
they were meant to be heard. With the simple push of a button,
users hear an amazing and demonstrable difference in the quality of
their audio content. The immersive 3D audio, ultra-clear high
frequency definition and deep, rich bass breathe new life into any
content played over the iPod. SRS iWOW Adaptor for iPod will work
with all iPods featuring a 30-pin connector, starting with the iPod
classic, iPod Touch, iPod nano 3G, and more. Built upon the
extraordinary success of iWOW for Mac, the new SRS iWOW Premium
software plug-in for iTunes is a single boxed solution for both Mac
and PC. SRS iWOW Premium utilizes patented SRS technology solutions
to deliver an immersive and rich audio experience with restored
sonic fidelity to audio files directly within the iTunes, resulting
in music, videos and podcasts that sound much more natural and
detailed. The new iWOW Premium not only offers the flexibility of
two software applications in one package, but it also provides an
all new, aesthetically attractive user interface. The intuitive,
high-end user interface provides the ability to personalize
acoustic preferences with an array of music and video presets, like
rock, classical, jazz, blues, country and more! Now, with SRS iWOW,
users can truly experience music, videos and podcasts in iTunes the
way the artists and directors intended them to sound! "We are
extremely proud of our new iWOW family of products," said Craig
Marking, Director of Product Marketing for SRS Labs. "Our SRS audio
solutions introduce listeners to a new level and quality of audio -
audio that is truly immersive and natural sounding. Listeners will
now hear their digitally compressed music and video files the way
the producers and artists originally intended for them to be heard
- with rich detail and real depth. We are certain that after just
one listen, consumers will be hooked on iWOW!" The SRS iWOW family
of products delivers an audio experience that is superior to stereo
or conventional surround sound on the iPod or iTunes. What's more,
installation and activation of both the software and hardware
products is completely effortless. Once installed on the computer
or connected to the iPod, SRS iWOW works seamlessly, allowing users
to experience great sound immediately. In addition, to assure a
truly engaging and immersive entertainment experience every time,
SRS iWOW Premium works with all output devices from headphones to
desktop, laptop or monitor speakers. SRS iWOW Adaptor for iPod and
iWOW Premium are available now at srslabs.com. For a limited time
during the holiday season, they are priced at $79.99 and $49.99
respectively and a special Holiday Bundle pack is also available
for just $99.99. In addition, SRS is celebrating the launch of the
iWOW family by including a $10 iTunes gift card with the purchase
of the iWOW Adaptor, iWOW Premium Box or the iWOW Bundle during the
month of December. To commemorate the launch of our iWOW products,
SRS is running a sweepstakes where entrants have a chance to win
one of three iPod Classics with the iWOW Adaptor. The sweepstakes
runs December 9 - January 5. Visit
http://www.srslabs.com/iwowsweepstakes to enter. About SRS Labs,
Inc. Founded in 1993, SRS Labs is the industry leader in audio
signal processing for consumer electronics. Beginning with the
audio technologies originally developed at Hughes Aircraft, SRS
Labs holds over 150 worldwide patents and is recognized by the
industry as the foremost authority in research and application of
human auditory principals. Through partnerships with leading global
CE companies, semiconductor manufacturers and software partners,
SRS audio, surround sound and voice processing technologies have
been included in over one billion electronic products sold
worldwide including HDTVs, mobile phones, portable media devices,
PCs and automotive entertainment. In fact, SRS Labs is the de-facto
standard of HDTV audio processing with nine of the top ten name
brand flat panel TVs featuring SRS technology. Additionally, SRS
Labs surround sound solutions provide the professional broadcast
and recording industries with high-performance production,
back-haul, storage, and transmission capability. SRS Labs supports
manufacturers worldwide with offices in the US, China, Europe,
Japan, Korea and Taiwan. For more information, visit
http://www.srslabs.com/. Except for historical information
contained in this release, statements in this release, including
those by Mr. Marking, may constitute forward-looking statements
regarding our assumptions, projections, expectations, targets,
intentions or beliefs about future events that are based on
management's belief, as well as assumptions made by, and
information currently available to, management. While the Company
believes that its expectations are based upon reasonable
assumptions, there can be no assurances that the Company's goals
and strategy will be realized. Numerous factors, including risks
and uncertainties, may affect the Company's actual results and may
cause results to differ materially from those expressed in
forward-looking statements made by or on behalf of the Company.
Some of these factors include the acceptance of new SRS Labs'
products and technologies, the impact of competitive products and
pricing, the timely development and release of technologies by the
Company, general business and economic conditions, especially in
Asia, and other factors detailed in the Company's Form 10-K and
other periodic reports filed with the SEC. SRS Labs specifically
disclaims any obligation to update or revise any forward-looking
statement whether as a result of new information, future
developments or otherwise. SRS Labs, Inc. Contact: Press Contact:
Cyndee Pelino, Chuck Back, Sr. Marketing Manager Noyd
Communications Inc. 949-442-5518 310-614-2358 Investor Relations
Contact: Matt Glover, Liolios Group, Inc. 949-574-3860
http://www.newscom.com/cgi-bin/prnh/20070322/LATH036LOGO
http://photoarchive.ap.org/ DATASOURCE: SRS Labs CONTACT: Cyndee
Pelino, Sr. Marketing Manager of SRS Labs, +1-949-442-5518, ; or
Chuck Back of Noyd Communications Inc., +1-310-614-2358, ; or
Investors, Matt Glover of Liolios Group, Inc., +1-949-574-3860, ,
both for SRS Labs Web Site: http://www.srslabs.com/
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