SRS Labs Leads Market in Providing Immersive Sound for Growing Entertainment PCs, Overcoming Design and Technology Limitations
October 30 2008 - 8:00AM
PR Newswire (US)
* Notebook computer market continues to enjoy strong growth as
consumers embrace mobile entertainment SANTA ANA, Calif., Oct. 30
/PRNewswire-FirstCall/ -- SRS Labs (NASDAQ:SRSL), the industry
leader in surround sound, audio, and voice technologies, this week
detailed insights into the emerging trends in the notebook computer
market and announced SRS Premium Sound(TM), a remarkably
customizable audio solution that overcomes the inherent sound
limitations in computers' internal speakers and provides a superior
entertainment experience for external speakers and headphones.
(Logo: http://www.newscom.com/cgi-bin/prnh/20070322/LATH036LOGO)
Consumers are rapidly embracing their portable PCs as mobile
entertainment devices, driving record growth in the notebook
computer market segment. In response to consumers' desire for more
stylish, more versatile notebooks that provide a superior audio
experience and with direct input from consumers and OEMs, SRS
developed the SRS Premium Sound suite. The technology suite is now
rapidly becoming the preferred audio solution deployed by leading
PC OEMs worldwide. Trends and Challenges in the PC Market How
consumers are utilizing their PCs is evolving. Gone are the days
when the PCs main function was spreadsheets and text documents. The
PC is now a primary source of entertainment. A recent Consumer
Electronics Association (CEA) study* found that 73% of adults
online use their PCs for audio playback of music, streaming
content, or movies. Not only is the PC now the center of the users'
digital entertainment universe, but it also is no longer a
stationary device relegated to remain on users' desks. The consumer
trend is moving towards greater mobility, taking your content with
you on-the-go. A 2008 IDC report** forecasts that 2009 notebook
computer sales will grow 20%, compared to only a 3% growth rate in
desktop computer sales. The forecasted six year compounded average
growth rate is 17% for notebooks versus 3% for desktops. The
growing demand for greater mobility and more stylish notebook
designs can have a negative impact on the overall entertainment
experience. As notebook form factors become thinner, offering high
quality audio becomes more difficult to achieve, as evidenced by a
recent CEA study* that found nearly half of notebook users were
dissatisfied with their audio listening experience. "The desire for
a compact form often takes precedence over speaker size and optimal
speaker placement in order to accommodate the need for
portability," said Allen H. Gharapetian, SRS vice president of
marketing. "Our SRS Premium Sound suite was developed specifically
to boost the mobile entertainment experience and overcome the
inherent audio shortcomings in PCs." The Solution to PC Market
Challenges: SRS Premium Sound Technology Uniquely designed for the
PC environment, SRS Premium Sound features a comprehensive suite of
advanced patented audio technologies not previously available in an
all-inclusive technology suite. Complete with immersive surround
sound, deep bass, high-frequency definition, crystal clear dialog,
and, specifically for notebook speakers, an overall boosting of
sound volume, Premium Sound seamlessly overcomes the inherent sound
limitations in computer speakers and provides a remarkably rich and
natural entertainment experience across any internal or external
speaker configuration, including headphones while bringing out
subtle nuances buried in recorded or streamed multimedia content
The Benefits of Working with SRS Labs Through its unique
consultative approach, SRS actively pursues opportunities to
develop strong strategic partnerships with OEMs by working closely
with manufacturers throughout the product development process,
providing solutions that are fine-tuned for individual products.
SRS' patented audio solutions not only overcome the limitations of
notebook speakers and the acoustic constraints of notebook casings,
but also deliver the best possible audio even when processing
resources are limited. Armed with these additional, cutting-edge
resources, PC manufacturers can create stylish form factors, while
also providing superior audio experiences to their customers.
Better sound quality is a strong differentiator at retail and helps
assure post-purchase satisfaction as users experience an immediate
"out-of-box" satisfaction with their PC's audio playback.
Currently, SRS Premium Sound is being implemented into new products
from PC market leaders that include HP and NEC, with other
announcements to follow soon. SRS Premium Sound is currently
available on Realtec and IDT audio codecs, facilitating its
adaptation into any PC. For More Information: SRS PC Buyer's Guide
and Microsite To educate PC shoppers, SRS Labs has created an
informative microsite which showcases the SRS Premium Sound
technology, highlights new notebooks with superior audio for mobile
entertainment, and educates consumers with a unique PC Buying
Guide. The "Entertainment PC Buyer's Guide", authored by Alan
Kraemer, CTO of SRS Labs, is a comprehensive, objective
presentation of the information and considerations that consumers
need to take into account when selecting a new PC for use as an
entertainment device along with its other capabilities. To
commemorate the launch of SRS Premium Sound, SRS is giving away
three notebook computers featuring the technology. To enter the
sweepstakes and download the Entertainment PC Buyer's Guide, visit
http://www.srslabs.com/premiumsound. *2007 Consumer Electronics
Association report (Computer-Sourced Audio Consumption in the Home)
**IDC Worldwide PC 2008-2012 Forecast About SRS Labs, Inc. Founded
in 1993, SRS Labs is the industry leader in audio signal processing
for consumer electronics. Beginning with the audio technologies
originally developed at Hughes Aircraft, SRS Labs holds over 150
worldwide patents and is recognized by the industry as the foremost
authority in research and application of human auditory principals.
Through partnerships with leading global CE companies,
semiconductor manufacturers and software partners, SRS audio,
surround sound and voice processing technologies have been included
in over one billion electronic products sold worldwide including
HDTVs, mobile phones, portable media devices, PCs and automotive
entertainment. In fact, SRS Labs is the de-facto standard of HDTV
audio processing with nine of the top ten name brand flat panel TVs
featuring SRS technology. Additionally, SRS Labs surround sound
solutions provide the professional broadcast and recording
industries with high-performance production, back-haul, storage,
and transmission capability. SRS Labs supports manufacturers
worldwide with offices in the US, China, Europe, Japan, Korea and
Taiwan. For more information, visit http://www.srslabs.com/. Except
for historical information contained in this release, statements in
this release, including those by Mr. Gharapetian, may constitute
forward- looking statements regarding our assumptions, projections,
expectations, targets, intentions or beliefs about future events
that are based on management's belief, as well as assumptions made
by, and information currently available to, management. While the
Company believes that its expectations are based upon reasonable
assumptions, there can be no assurances that the Company's goals
and strategy will be realized. Numerous factors, including risks
and uncertainties, may affect the Company's actual results and may
cause results to differ materially from those expressed in
forward-looking statements made by or on behalf of the Company.
Some of these factors include the acceptance of new SRS Labs'
products and technologies, the impact of competitive products and
pricing, the timely development and release of technologies by the
Company, general business and economic conditions, especially in
Asia, and other factors detailed in the Company's Form 10-K and
other periodic reports filed with the SEC. SRS Labs specifically
disclaims any obligation to update or revise any forward-looking
statement whether as a result of new information, future
developments or otherwise. SRS Labs, Inc. Contact: Cyndee Pelino,
Sr. Marketing Manager 949-442-5518 Press Contact: Chuck Back, Noyd
Communications Inc. 310-614-2358 Investor Relations Contact: Matt
Glover, Liolios Group, Inc. 949-574-3860
http://www.newscom.com/cgi-bin/prnh/20070322/LATH036LOGO
http://photoarchive.ap.org/ DATASOURCE: SRS Labs, Inc. CONTACT:
Cyndee Pelino, Sr. Marketing Manager of SRS Labs, Inc.,
+1-949-442-5518, ; or Chuck Back of Noyd Communications Inc.,
+1-310-614-2358, , or Investor Relations, Matt Glover of Liolios
Group, Inc., +1-949-574-3860, , both for SRS Labs, Inc. Web site:
http://www.srslabs.com/ http://www.srslabs.com/premiumsound
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