SRS Premium Sound Delivers Remarkable Entertainment Experience on New HP Notebooks
October 28 2008 - 8:00AM
PR Newswire (US)
New HP Pavilion notebooks with SRS Premium Sound provide an
immersive, high-quality audio experience from all multimedia
related PC applications SANTA ANA, Calif., Oct. 28
/PRNewswire-FirstCall/ -- SRS Labs (NASDAQ:SRSL), the industry
leader in surround sound, audio, and voice technologies, announced
today that they have entered into a strategic partnership with HP,
the industry's number one PC supplier, to incorporate the SRS
Premium Sound(TM) suite of advanced audio solutions into HP
notebook PCs. SRS Premium Sound delivers a superior audio
experience for music and video content on PCs. (Logo:
http://www.newscom.com/cgi-bin/prnh/20070322/LATH036LOGO ) Using
advanced patented technologies, SRS Premium Sound creates an
immersive, high-quality audio experience for all PC applications
related to music, movies and games. This state-of-the-art solution
provides a remarkable surround sound experience with deep, rich
bass, and crystal clear dialog. It also delivers high-frequency
definition for crisp detail in any listening environment, ensuring
users a premium and natural entertainment experience across any
speaker configuration - laptop speakers, desktop speakers or
headphones. Based on a recent industry research*, the growing PC
market worldwide has been shifting noticeably towards notebooks
with an expected growth rate of 20% in 2009 and a compound annual
growth rate of 15% (from 2008 to 2012). The inherent limitations in
notebook form factor and design requirements in relation to smaller
speaker drivers and space constraints continue to pose significant
challenges that need to be overcome to deliver a compelling
entertainment experience. Working closely to optimize the audio
performance of HP's new, entertainment-focused Pavilion notebooks,
SRS has been able to leverage its extensive audio expertise and
know-how to allow HP to focus on the design and development of
stylish, high-performance notebooks that deliver a remarkable,
premium audio experience to their customers. SRS Premium Sound
features an intuitive user-friendly interface with multiple
presets. These presets are precisely modeled to correspond to the
principles of psychoacoustics in relation to how the human ear
perceives and hears sounds, resulting in natural and expansive
surround sound from either headphones or speakers. Furthermore,
Premium Sound dynamically brings out subtle nuances and rich sounds
buried in the original recorded or streamed multimedia content,
delivering it in a way that is superior to stereo or conventional
surround sound. "At SRS, we've closely watched the transition of
the laptop from a working tool to a versatile entertainment device,
and we've developed SRS Premium Sound to specifically address this
trend" said Allen H. Gharapetian, vice president of marketing.
"With 73% of PC users listening to music or watching movies on
their PCs**, audio performance and quality of sound is indeed
becoming a very important factor in buying decisions. We are very
excited about joining forces with HP to assure that HP notebooks
are delivering a truly superior audio experience." To commemorate
the launch of SRS Premium Sound, SRS and HP are giving away three
HP notebook computers featuring SRS Premium Sound. To enter the
sweepstakes, visit http://www.srslabs.com/premiumsound, to learn
more about SRS Premium Sound, listen to audio demos and download an
informative PC Buyer's Guide. The sweepstakes starts at noon on
October 28 and runs through December 01, 2008. The first HP
notebook series featuring SRS Premium Sound is the Pavilion dv3500
Entertainment Notebook PC series. For availability or more
information, visit http://www.hp.com/ * 2008 IDC Worldwide PC
2008-2012 Forecast ** 2007 Consumer Electronics Association report
(Computer-Sourced Audio Consumption in the Home) About SRS Labs,
Inc. Founded in 1993, SRS Labs is the industry leader in audio
signal processing for consumer electronics. Beginning with the
audio technologies originally developed at Hughes Aircraft, SRS
Labs holds over 150 worldwide patents and is recognized by the
industry as the foremost authority in research and application of
human auditory principals. Through partnerships with leading global
CE companies, semiconductor manufacturers and software partners,
SRS audio, surround sound and voice processing technologies have
been included in over one billion electronic products sold
worldwide including HDTVs, mobile phones, portable media devices,
PCs and automotive entertainment. In fact, SRS Labs is the de-facto
standard of HDTV audio processing with nine of the top ten name
brand flat panel TVs featuring SRS technology. Additionally, SRS
Labs surround sound solutions provide the professional broadcast
and recording industries with high-performance production,
back-haul, storage, and transmission capability. SRS Labs supports
manufacturers worldwide with offices in the US, China, Europe,
Japan, Korea and Taiwan. For more information, visit
http://www.srslabs.com/. Except for historical information
contained in this release, statements in this release, including
those by Mr. Gharapetian, may constitute forward- looking
statements regarding our assumptions, projections, expectations,
targets, intentions or beliefs about future events that are based
on management's belief, as well as assumptions made by, and
information currently available to, management. While the Company
believes that its expectations are based upon reasonable
assumptions, there can be no assurances that the Company's goals
and strategy will be realized. Numerous factors, including risks
and uncertainties, may affect the Company's actual results and may
cause results to differ materially from those expressed in
forward-looking statements made by or on behalf of the Company.
Some of these factors include the acceptance of new SRS Labs'
products and technologies, the impact of competitive products and
pricing, the timely development and release of technologies by the
Company, general business and economic conditions, especially in
Asia, and other factors detailed in the Company's Form 10-K and
other periodic reports filed with the SEC. SRS Labs specifically
disclaims any obligation to update or revise any forward-looking
statement whether as a result of new information, future
developments or otherwise. SRS Labs, Inc. Contact: Press Contact:
Cyndee Pelino, Sr. Marketing Manager Chuck Back, Noyd
Communications Inc. 949-442-5518 310-614-2358 Investor Relations
Contact: Matt Glover, Liolios Group, Inc. 949-574-3860
http://www.newscom.com/cgi-bin/prnh/20070322/LATH036LOGO
http://photoarchive.ap.org/ DATASOURCE: SRS Labs CONTACT: Cyndee
Pelino, Sr. Marketing Manager of SRS Labs, Inc., +1-949-442-5518, ;
Matt Glover of Liolios Group, Inc., +1-949-574-3860, ; or Chuck
Back of Noyd Communications Inc., +1-310-614-2358, Web site:
http://www.srslabs.com/
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