SRSL Srs Labs, Inc. (MM)

- Respective industry leaders join forces to develop cutting-edge advanced Bluetooth(R) audio solution for Bluetooth headsets SANTA ANA, Calif. and CAMBRIDGE, England, Sept. 11 /PRNewswire-FirstCall/ -- SRS Labs, Inc. (NASDAQ:SRSL), the industry leader in surround sound, audio, and voice technologies, and CSR (LSE:CSR), the technology and market leader in the Bluetooth industry and a worldwide provider of wireless connectivity solutions, announced today that they have entered into a joint engineering and marketing partnership through CSR's extension Partner Program to create PureSpeech(TM). This partnership was formed to offer CE and IT manufacturers the most complete set of Bluetooth audio solutions by bringing together the complementary expertise of the world's number one supplier of Bluetooth silicon and the electronic industry's leader in audio processing and optimization. (Logo: http://www.newscom.com/cgi-bin/prnh/20070322/LATH036LOGO) SRS and CSR collaborated to produce PureSpeech, a ground breaking new Bluetooth(R) software that delivers significant improvements to the audio clarity of Bluetooth mono headsets. PureSpeech combines SRS Labs' VIP+(TM) software, which improves audio quality at the near end (what you, as the caller, hears), with CSR's Clear Voice Capture (CVC) noise reduction software, which improves audio quality at the far end (what the other person, the recipient, hears). The combined CSR and SRS product, PureSpeech, will be available from Q1, 2009 as an option on CSR's DSP-based BlueCore Multimedia Bluetooth silicon. "CSR is an ideal partner for SRS to expand its offering of audio processing solutions to an even wider range of Bluetooth audio products," said Alan Kraemer, Chief Technology Officer, SRS Labs. "Working with the industry leader in Bluetooth technology, we anticipate bringing the same kind of audio advances to the wireless world that we have brought to HDTVs, PCs, portable media and automotive sound." PureSpeech is a complete audio solution for manufacturers of Bluetooth devices that delivers an important competitive advantage by significantly improving sound clarity and tonal quality for both participants in a mobile phone call, even if one party does not have a PureSpeech-enabled headset/device. SRS VIP+ voice intelligibility processing software ensures the user can hear the call even in a noisy environment, by dynamically maximizing speech intelligibility through selective formant enhancement. At the same time, CSR's CVC software provides highly efficient removal of noise around the speaker using a Bluetooth headset -- benefiting someone listening to the caller at the far end. Anthony Murray, Senior Vice President of CSR's Wireless Audio Strategic Business Unit commented, "Through CSR's eXtension Partner Program, CSR and SRS have partnered to develop PureSpeech which will improve the overall audio quality of both the send and received audio of any Bluetooth headset using CSR's solution." Since 2006, SRS has provided its WOW HD(TM) stereo enhancement technology to CSR's eXtension Partner Program of enhancements to the Digital Signal Processor (DSP) on its BlueCore5 Multimedia IC. CSR's Multimedia platform is the only Bluetooth platform available which can support such third party audio enhancement software. About CSR CSR is the leading global provider of personal wireless technology and its product portfolio covers Bluetooth, GPS, FM and Wi-Fi (IEEE802.11). CSR offers developed hardware/software solutions, based around its silicon platforms, that incorporate fully integrated radio, baseband and microcontroller elements. CSR's customers include industry leaders such as Apple, Dell, LG, Motorola, NEC, Nokia, Panasonic, RIM, Samsung, Sharp, Sony, TomTom and Toshiba. CSR has its headquarters and offices in Cambridge, UK, and offices in Japan, Korea, Taiwan, China, India, France, Denmark, Sweden and both Dallas and Detroit in the USA. More information can be found at http://www.csr.com/ About SRS Labs, Inc. Founded in 1993, SRS Labs is the industry leader in audio signal processing for consumer electronics. Beginning with the audio technologies originally developed at Hughes Aircraft, SRS Labs holds over 150 worldwide patents and is recognized by the industry as the foremost authority in research and application of human auditory principals. Through partnerships with leading global CE companies, semiconductor manufacturers and software partners, SRS audio, surround sound and voice processing technologies have been included in over one billion electronic products sold worldwide including HDTVs, mobile phones, portable media devices, PCs and automotive entertainment. In fact, SRS Labs is the de-facto standard of HDTV audio processing with nine of the top ten name brand flat panel TVs featuring SRS technology. Additionally, SRS Labs surround sound solutions provide the professional broadcast and recording industries with high-performance production, back-haul, storage, and transmission capability. SRS Labs supports manufacturers worldwide with offices in the US, China, Europe, Japan, Korea and Taiwan. For more information, visit http://www.srslabs.com/. Except for historical information contained in this release, statements in this release, including those by Mr. Kraemer, may constitute forward-looking statements regarding our assumptions, projections, expectations, targets, intentions or beliefs about future events that are based on management's belief, as well as assumptions made by, and information currently available to, management. While the Company believes that its expectations are based upon reasonable assumptions, there can be no assurances that the Company's goals and strategy will be realized. Numerous factors, including risks and uncertainties, may affect the Company's actual results and may cause results to differ materially from those expressed in forward-looking statements made by or on behalf of the Company. Some of these factors include the acceptance of new SRS Labs' products and technologies, the impact of competitive products and pricing, the timely development and release of technologies by the Company, general business and economic conditions, especially in Asia, and other factors detailed in the Company's Form 10-K and other periodic reports filed with the SEC. SRS Labs specifically disclaims any obligation to update or revise any forward-looking statement whether as a result of new information, future developments or otherwise. SRS Labs, Inc., Contact: SRS Press Contact: Cyndee Pelino, Jim Noyd, Senior Marketing Manager Noyd Communications Inc. 949-442-5518 310-374-8100 CSR Contact: Alan Woolhouse David Marsden/Siobhan Gaffan CSR EML +44 1223 692 689 +44 208 408 8000 http://www.newscom.com/cgi-bin/prnh/20070322/LATH036LOGO http://photoarchive.ap.org/ DATASOURCE: SRS Labs, Inc. CONTACT: Cyndee Pelino, Senior Marketing Manager of SRS Labs, Inc., +1-949-442-5518, ; or Jim Noyd of Noyd Communications Inc., +1-310-374-8100, , for SRS Labs, Inc.; or Alan Woolhouse of CSR, +44-1223-692-689, ; or David Marsden or Siobhan Gaffan, both of EML, +44-208-408-8000, Web Site: http://www.csr.com/

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