SRS Labs Celebrates 15 Years of Leadership In Audio
July 31 2008 - 8:00AM
PR Newswire (US)
- A decade and a half of developing innovative audio technologies
that maximize the audio performance in products from TVs to mobile
devices SANTA ANA, Calif., July 31 /PRNewswire-FirstCall/ -- SRS
Labs, Inc. (NASDAQ:SRSL), the industry leader in surround sound,
audio and voice technologies, celebrates 15 years of innovation in
developing and licensing audio enrichment technologies to the
world's leading consumer electronics manufacturers. The company's
extensive portfolio of patented technologies maximize the audio
performance of products such as televisions, mobile phones, PCs,
portable media devices and automotive entertainment. (Logo:
http://www.newscom.com/cgi-bin/prnh/20080731/LATH027LOGO) SRS Labs
was formed in 1993 with the purchase of the SRS 3D(R) (Sound
Retrieval System) audio technology from Hughes Aircraft. The
company's first licensing partners were Sony and RCA, both
implementing SRS 3D in TVs. Since then, the company's list of
licensees number in the hundreds, including leading consumer
electronics manufacturers such as Panasonic, LG, Samsung, Sharp,
Sony, VIZIO and many other world renowned brands. To date, SRS
audio technologies have shipped in over 1 billion products and in
recent years, SRS Labs has managed to systematically penetrate the
home theater category with phenomenal success in televisions with
over 33% worldwide market share in flat panel HDTVs. In addition,
according to DisplaySearch and SRS royalty reports, 9 of the top 10
flat panel TV brands worldwide (30" and larger) feature one or more
SRS audio technologies. "At LG Electronics, a primary goal for our
award-winning HDTVs is to deliver an unparalleled entertainment
experience. Given the importance of delivering great sound along
with great video, selecting SRS Labs as an expert audio partner was
a natural choice," said KI Kwon, president, consumer electronics,
LG Electronics USA, Inc. "Over the years, we've worked side-by-
side with SRS engineers to custom-tune and optimize our products'
sound quality for a truly engaging entertainment experience." SRS
Labs' heritage is built upon developing audio technologies that
maximize a product's audio performance regardless of the delivery
infrastructure, the limitations of the device or even the listening
environment. Over the years, the company's engineering team has
worked hand- in-hand with its partners to optimize a product's
performance, essentially overcoming limitations caused by inherent
design constraints such as small or tight speaker enclosures in
flat panel TVs and tiny drivers in mobile phones. To further
streamline the process of deploying its audio solutions, SRS Labs
has developed partnerships with over 70 platform providers,
offering the industries' most extensive platform coverage. That
deep penetration into the integrated chipsets allows manufacturers
to use their preferred DSP (digital signal processing) chip when
developing products incorporating SRS technologies. "SRS Labs is
the leading provider of advanced of the widest portfolio of audio
technologies and, over the past 12 years, they have been an
important partner in our efforts to bring an optimized audio
platform to the consumer electronics and computer industries," said
Mr. Seshimoto from NJRC. "By working closely with SRS Labs and
implementing their feature-rich technologies into over 30
platforms, we've been able to offer an easier and more flexible
path for SOC (Silicon On Chip) designers looking to ship products
where audio performance is of utmost importance to the market
quickly." SRS Labs prides itself on developing innovative
technologies that not only meet the needs of its customers, but
also anticipate the market trends and the resultant needs of next
generation products. SRS' portfolio of audio enrichment, voice
processing and surround sound technologies target five different
product markets: home theater, PCs, mobile phones, portable media
devices, and automotive entertainment. And in 2006, Forward
Concepts reported SRS Labs as the world's #1 audio post processing
enhancement supplier, based on revenue. "Upon joining SRS Labs, I
was immediately impressed by the company's portfolio of audio IPs,
most notably by the company's namesake technology, SRS - developed
by the world-renowned scientist, Arnold Klayman - which had the
unique ability to retrieve and restore subtle audio cues lost
during compression. It was not difficult to envision the company
and its technologies expanding globally, bringing great sound to a
broad range of consumer electronics products," said Tom Yuen,
chairman and CEO, SRS Labs. Tom Yuen, one of the founders of AST
Research, an innovative PC manufacturer in the '80s, joined SRS
Labs as chairman and CEO in 1994. "I'm very proud of all that we've
accomplished over the years. We've had the opportunity to partner
with world's leading manufactures and our audio technologies have
been featured in well over 1 billion products worldwide, including
being the only featured audio enhancement and partner link in the
Windows Media Player since 2000." Yuen continues, "I look forward
to the future as we continue to work closely with our partners and
licensees and develop new audio technologies in anticipation of
market trends. Through a combination of continued innovation and
brand building, I foresee SRS Labs becoming the recognized world
standard for excellent sound." To commemorate the company's 15
years of audio innovation and leadership, SRS Labs is giving away a
prize a day for 15 days! The sweepstakes, which includes
sponsorship participation from several partners, including Altec
Lansing, Bluetrek, Corel, Intellitouch, iLive, iRiver, Logitech,
Memorex, Motorola and others, will start at noon on August 1 and
runs through August 15, 2008. To enter for your chance to win a
great product featuring SRS sound enrichment technologies, please
visit http://www.srslabs.com/anniversary. About SRS Labs, Inc.
Founded in 1993, SRS Labs is the industry leader in audio signal
processing for consumer electronics. Beginning with the audio
technologies originally developed at Hughes Aircraft, SRS Labs
holds over 150 worldwide patents and is recognized by the industry
as the foremost authority in research and application of human
auditory principals. Through partnerships with leading global CE
companies, semiconductor manufacturers and software partners, SRS
audio, surround sound and voice processing technologies have been
included in over one billion electronic products sold worldwide
including HDTVs, mobile phones, portable media devices, PCs and
automotive entertainment. In fact, SRS Labs is the de-facto
standard of HDTV audio processing with nine of the top ten name
brand flat panel TVs featuring SRS technology. Additionally, SRS
Labs surround sound solutions provide the professional broadcast
and recording industries with high-performance production,
back-haul, storage, and transmission capability. SRS Labs supports
manufacturers worldwide with offices in the US, China, Europe,
Japan, Korea and Taiwan. For more information, visit
http://www.srslabs.com/. Except for historical information
contained in this release, statements in this release, including
those by Mr. Yuen, may constitute forward-looking statements
regarding our assumptions, projections, expectations, targets,
intentions or beliefs about future events that are based on
management's belief, as well as assumptions made by, and
information currently available to, management. While the Company
believes that its expectations are based upon reasonable
assumptions, there can be no assurances that the Company's goals
and strategy will be realized. Numerous factors, including risks
and uncertainties, may affect the Company's actual results and may
cause results to differ materially from those expressed in
forward-looking statements made by or on behalf of the Company.
Some of these factors include the acceptance of new SRS Labs'
products and technologies, the impact of competitive products and
pricing, the timely development and release of technologies by the
Company, general business and economic conditions, especially in
Asia, and other factors detailed in the Company's Form 10-K and
other periodic reports filed with the SEC. SRS Labs specifically
disclaims any obligation to update or revise any forward-looking
statement whether as a result of new information, future
developments or otherwise. SRS Labs, Inc. Contact: Press Contact:
Cyndee Pelino, Sr. Marketing Manager Jim Noyd, Noyd Communications
Inc. 949-442-5518 310-374-8100
http://www.newscom.com/cgi-bin/prnh/20080731/LATH027LOGO
DATASOURCE: SRS Labs, Inc. CONTACT: Cyndee Pelino, Sr. Marketing
Manager of SRS Labs, Inc., +1-949-442-5518, ; or Jim Noyd of Noyd
Communications Inc., +1-310-374-8100, Web site:
http://www.srslabs.com/
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