SRS Labs Strengthens Their #1 Position as the Leading Provider of Audio Solutions for Flat Panel TV Market
June 12 2008 - 8:00AM
PR Newswire (US)
SANTA ANA, Calif., June 12 /PRNewswire-FirstCall/ -- SRS Labs, Inc.
(NASDAQ:SRSL), the industry leader in surround sound, audio and
voice technologies, revealed details today about their #1
leadership position in the global flat panel TV (FPTV) market
during 2007. SRS Labs developed several new worldwide strategic
business partnerships and maintained strong relationships with
existing FPTV customers, resulting in a 28% increase in FPTVs sold
worldwide utilizing SRS technologies. Additional strategic
affiliations developed in early 2008 indicate SRS Labs global FPTV
positioning will be even stronger by years end. (Logo:
http://www.newscom.com/cgi-bin/prnh/20070322/LATH036LOGO) The
world's leading TV manufacturers continue to identify SRS Labs as
their audio partner of choice. Among the top ten 30" and larger
FPTV brands reported by DisplaySearch, nine: Samsung; Sony;
Panasonic; LGE; Sharp; Toshiba; VIZIO; Sanyo; and Hitachi feature
SRS audio technology to provide improved surround sound
enhancement. During 2007, SRS Labs signed licensing agreements with
10 new FPTV manufacturers including Sanyo, Skyworth and Loewe plus
three of the top European TV manufacturers -- Beko, Vestel and
Profilo. These new partnerships were key factors in SRS
technologies being shipped in 28% more FPTVs in 2007 compared to
2006. According to data reported by DisplaySearch, the flat panel
TV market experienced a 65% unit growth rate over 2006, making it
the fastest growing CE market in 2007. 2008 is promising to be
another breakthrough year as the market is predicted to grow by
30%, reaching a forecasted 118 million units. "We are very
encouraged with our continued penetration into the FPTV market and
are glad to see the phenomenal growth experienced by our strategic
partners worldwide. We anticipate 2008 to be a landmark year with
the introduction of a series of new innovative SRS technologies,
our continued advancement into the market, and further development
of more fruitful partnerships," said Allen Gharapetian, VP of
Marketing for SRS Labs. DisplaySearch reported 91 million flat
panel TV units shipped worldwide in 2007; of those, over 27 million
units featured at least one or more SRS technologies. This resulted
in SRS Labs realizing a 32% increase in revenues from technologies
shipped in FPTVs compared to 2006. According to Consumer Reports'
2008 study of LCD and Plasma display TVs, SRS technologies were
consistently featured in 38% of all models they tested confirming
the dominant deployment of SRS Labs technologies in the market.
When rating audio quality, the report concluded that, of the models
awarded with the highest rating of "Excellent," 60% contained an
SRS technology while none of these models contained any competitive
audio technologies. Continuing into 2008, SRS recently announced
that Sharp, one of the top five manufacturers of LCD TVs in the
world, chose SRS Labs' TruSurround XT technology for their popular
AQUOS line of LCD TVs designed for the Asian and European markets.
Most recently, SRS formed a strategic multi-year licensing
agreement with VIZIO, North America's fastest growing brand of
HDTVs, providing them access to SRS technologies for their TVs and
accessories. Additionally, Syntax-Brillian, manufacturer of the
Olevia brand LCD TV, signed a deal to integrate TruSurround XT in
their 2 Series and 6 Series 2008-2009 product lineup. To
commemorate the company's success in the flat panel market, SRS
Labs is giving away 3 VIZIO flat panel TVs featuring TruSurround XT
surround sound technology (a 42" and 47" LCD and a 50" Plasma). The
sweepstakes will take place June 10 to July 4, 2008. To enter for
your chance to win, please visit
http://www.srslabs.com/TVsweepstakes. About SRS Labs, Inc. Founded
in 1993, SRS Labs is the industry leader in audio signal processing
for consumer electronics. Beginning with the audio technologies
originally developed at Hughes Aircraft, SRS Labs holds over 150
worldwide patents and is recognized by the industry as the foremost
authority in research and application of human auditory principals.
Through partnerships with leading global CE companies,
semiconductor manufacturers and software partners, SRS audio,
surround sound and voice processing technologies have been included
in over one billion electronic products sold worldwide including
HDTVs, mobile phones, portable media devices, PCs and automotive
entertainment. In fact, SRS Labs is the de-facto standard of HDTV
audio processing with nine of the top ten name brand flat panel TVs
featuring SRS technology. Additionally, SRS Labs surround sound
solutions provide the professional broadcast and recording
industries with high-performance production, back-haul, storage,
and transmission capability. SRS Labs supports manufacturers
worldwide with offices in the US, China, Europe, Japan, Korea and
Taiwan. For more information, visit http://www.srslabs.com/. Except
for historical information contained in this release, statements in
this release, including those by Mr. Gharapetian, may constitute
forward-looking statements regarding our assumptions, projections,
expectations, targets, intentions or beliefs about future events
that are based on management's belief, as well as assumptions made
by, and information currently available to, management. While the
Company believes that its expectations are based upon reasonable
assumptions, there can be no assurances that the Company's goals
and strategy will be realized. Numerous factors, including risks
and uncertainties, may affect the Company's actual results and may
cause results to differ materially from those expressed in
forward-looking statements made by or on behalf of the Company.
Some of these factors include the acceptance of new SRS Labs'
products and technologies, the impact of competitive products and
pricing, the timely development and release of technologies by the
Company, general business and economic conditions, especially in
Asia, and other factors detailed in the Company's Form 10-K and
other periodic reports filed with the SEC. SRS Labs specifically
disclaims any obligation to update or revise any forward-looking
statement whether as a result of new information, future
developments or otherwise. SRS Labs, Inc. Contact: Press Contact:
Cyndee Pelino, Sr. Marketing Manager Jim Noyd, Noyd Communications
Inc. 949-442-5518 310-374-8100
http://www.newscom.com/cgi-bin/prnh/20070322/LATH036LOGO
http://photoarchive.ap.org/ DATASOURCE: SRS Labs, Inc. CONTACT:
Cyndee Pelino, Sr. Marketing Manager of SRS Labs, Inc.
+1-949-442-5518, ; or Jim Noyd of Noyd Communications Inc.,
+1-310-374-8100, , for SRS Labs, Inc. Web site:
http://www.srslabs.com/
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