Sharp Partners With SRS Labs to Include TruSurround XT in AQUOS LCD Models for Asia and Europe
June 11 2008 - 8:00AM
PR Newswire (US)
- Sharp will use SRS Labs embedded technology in over 40 AQUOS LCD
TV models SANTA ANA, Calif., June 11 /PRNewswire-FirstCall/ -- SRS
Labs, Inc. (NASDAQ:SRSL), the industry leader in surround sound,
audio and voice technologies, announced today that Sharp, one the
top five manufacturers of LCD TVs in the world, has implemented SRS
Labs' acclaimed TruSurround XT in the highly popular AQUOS line of
LCD TVs designed for the Asian and European markets. (Logo:
http://www.newscom.com/cgi-bin/prnh/20070322/LATH036LOGO) The
licensing agreement with Sharp is for the use of SRS TruSurround XT
in over 40 models, ranging in sizes from 32" to 52". The embedded
technology will appear in 25 models for the Asian market and 16
models expressly for European sales. While Sharp has used SRS
technologies in their TVs in the past, this is the first time they
have incorporated SRS TruSurround XT due to its realistic rendering
of virtual surround sound effects. Sharp, a global leader in LCD
televisions year after year, brings quality and innovation to LCD
TV technology and continually raises the bar for outstanding
ergonomics and performance. The AQUOS brand is known for their
vivid picture quality and their beautifully designed frames and
cabinets. The addition of SRS TruSurround XT completes the package
providing superior, world-class audio performance that transforms
the entertainment experience to a new level. SRS TruSurround XT
processes up to 7-channels of audio for playback over two speakers.
When receiving multichannel content, TruSurround XT virtualizes the
channels creating "phantom" speakers that appear to extend all
around the listener, producing an immersive and realistic surround
sound effect. When receiving a mono or stereo signal, TruSurround
XT delivers an expansive three-dimensional sound field for a much
improved surround sound effect. SRS TruSurround XT is ideal for
flat panel displays, such as the Sharp AQUOS LCD, because,
according to the Consumer Electronics Association, 76% of all flat
panel TVs are used without a separate audio amplification system.
This means that, without SRS TruSurround XT, over two-thirds of
consumers will not be able to experience the full extent of the
surround sound capabilities built into DVD movies or TV programs.
"This is an important strategic alliance for both SRS and Sharp as
it confirms the trend towards delivering great audio alongside
great video for a complete, immersive entertainment experience,"
said Allen Gharapetian, VP of Marketing for SRS Labs. "As flat
panel TVs become slimmer and slimmer, built-in speakers continue to
shrink in size, posing serious challenges in delivering powerful
audio. It is not a surprise that more OEMs and product designers
are realizing the benefits of teaming up with SRS Labs and
incorporating our unique technologies to meet critical design
requirements while delivering the best possible audio experience to
the consumers." About SRS Labs, Inc. Founded in 1993, SRS Labs is
the industry leader in audio signal processing for consumer
electronics. Beginning with the audio technologies originally
developed at Hughes Aircraft, SRS Labs holds over 150 worldwide
patents and is recognized by the industry as the foremost authority
in research and application of human auditory principles. Through
partnerships with leading global CE companies, semiconductor
manufacturers and software partners, SRS audio, surround sound and
voice processing technologies have been included in over one
billion electronic products sold worldwide including HDTVs, mobile
phones, portable media devices, PCs and automotive entertainment.
In fact, SRS Labs is the de-facto standard of HDTV audio processing
with nine of the top ten name brand flat panel TVs featuring SRS
technology. Additionally, SRS Labs surround sound solutions provide
the professional broadcast and recording industries with
high-performance production, back-haul, storage, and transmission
capability. SRS Labs supports manufacturers worldwide with offices
in the US, China, Europe, Japan, Korea and Taiwan. For more
information, visit http://www.srslabs.com/ Except for historical
information contained in this release, statements in this release,
including those by Mr. Gharapetian, may constitute forward-looking
statements regarding our assumptions, projections, expectations,
targets, intentions or beliefs about future events that are based
on management's belief, as well as assumptions made by, and
information currently available to, management. While the Company
believes that its expectations are based upon reasonable
assumptions, there can be no assurances that the Company's goals
and strategy will be realized. Numerous factors, including risks
and uncertainties, may affect the Company's actual results and may
cause results to differ materially from those expressed in
forward-looking statements made by or on behalf of the Company.
Some of these factors include the acceptance of new SRS Labs'
products and technologies, the impact of competitive products and
pricing, the timely development and release of technologies by the
Company, general business and economic conditions, especially in
Asia, and other factors detailed in the Company's Form 10-K and
other periodic reports filed with the SEC. SRS Labs specifically
disclaims any obligation to update or revise any forward-looking
statement whether as a result of new information, future
developments or otherwise. SRS Labs, Inc. Contact: Press Contact:
Cyndee Pelino, Sr. Marketing Manager Jim Noyd, Noyd Communications
Inc. 949-442-5518 310-374-8100
http://www.newscom.com/cgi-bin/prnh/20070322/LATH036LOGO
http://photoarchive.ap.org/ DATASOURCE: SRS Labs, Inc. CONTACT:
Cyndee Pelino, Sr. Marketing Manager of SRS Labs, Inc.,
+1-949-442-5518, ; or Jim Noyd of Noyd Communications Inc.,
+1-310-374-8100, , for SRS Labs, Inc. Web site:
http://www.srslabs.com/
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