SRAX Reports Revenue Grew 53% Sequentially for Q2 2019

Date : 08/14/2019 @ 8:05PM
Source : PR Newswire (US)
Stock : SRAX Inc (SRAX)
Quote : 1.6  0.08 (5.26%) @ 12:16AM

SRAX Reports Revenue Grew 53% Sequentially for Q2 2019

SRAX (NASDAQ:SRAX)
Historical Stock Chart

6 Months : From May 2019 to Nov 2019

Click Here for more SRAX Charts.

LOS ANGELES, Aug. 14, 2019 /PRNewswire/ -- SRAX, Inc. (Nasdaq: SRAX), a digital marketing and consumer data management and distribution technology platform company, reported results for the three months ended June 30, 2019.

SRAX (PRNewsfoto/SRAX)

"We continue to build our data assets through increasing adoption of our verticals and BIGtoken," stated SRAX's CEO and Founder Christopher Miglino. "These proprietary platforms are positioned to generate long-term revenue and value. During the quarter, we made substantial technology advancements in the SRAX IR platform and BIGtoken. SRAX IR is a perfect example of the type of platform that we believe will deliver long term recurring revenue, while building one of the most valuable data sets in the financial markets. 

"BIGtoken is the leading edge of the new data economy. Our global and diverse BIGtoken subscriber base experienced viral growth in April and reached 15.9 million users as of this week.  During the third quarter, we began to monetize our BIGtoken users, as we engaged with brands and several marketing agencies. Now, we are focused on increasing scale within certain data segments in specific countries. In addition, our discussions with advertisers and agencies have uncovered new revenue opportunities that leverage our high-quality user data. Through building what we predict will be one of the most valuable opt-in data sets in the world, we are well positioned to generate long-term revenue and value for shareholders.

Financial Highlights for Second Quarter 2019 

  • Grew Q2 2019 total revenue 53%, compared to Q1 2019. 
  • Increased total gross margin to 55% in the second quarter, compared to 42% in Q1 2019.

Operating Highlights:

  • BIGtoken, the first digital exchange of transparent and verified consumer data:
    • Signed agreement with one of India's largest conglomerate groups, Yash Birla Group, to launch BIGtoken India.
    • Partnered with several high-profile non-profit association to provide BIGtoken users the ability to donate their earnings. They include
      • American Heart Association, the nation's oldest and largest voluntary organization dedicated to fighting heart disease and stroke;
      • HealthCorps, founded by Dr. Mehmet Oz, dedicated to helping high-school students make better choices about their health and physical fitness; and
      • ALS Association, which recently launched its Challenge Me campaign in observance of the fifth anniversary of the ALS Ice Bucket Challenge.
    • Introduced the ability for users to receive gift cards in exchange for giving brands access to their anonymized data.
    • Formed a strategic partnership with LiveXLive, a global digital media company focused on live entertainment, to increase each platform's user base while generating data-based insight.
    • Signed an agreement with Blue Chip, integrated marketing agency, to activate anonymized self-attested, transaction, location, and social media data.
    • Introduced a feature for users to earn points with popular travel, grocery, and retail loyalty/rewards programs.
  • Verticals:
    • Enhanced SRAX IR features, adding real-time trading data, warrant management and the ability for companies to access shareholder contact data, including email, phone number and social media links.
    • Launched SRAX Lux, in June, to target and reach luxury consumers at luxury retail stores, high-end art, music, film, fashion, and sports events, across all consumer devices.
  • Corporate:
    • Changing the company name to SRAX to better reflect the positioning.
    • Raised $1 million at $5 per share in a private placement to support the launch of BIGtoken across Asia.
    • Raised $7.8 million: $6.7 million from a registered direct offering and $1.1 million from warrant conversion.
    • Raised $5.5 million from a registered direct offering, subsequent to quarter end.
    • Options trading became available for SRAX.

Conference Call:
Management will review the results on a conference call with a live question and answer session today, August 14, 2019, at 4:30 p.m. ET/1:30 p.m. PT.

  • If calling from the U.S. or Canada, please dial 1-877-451-6152 to access the live call and 1-844-512-2921 for the replay, code 13691889 available until Wednesday August 28, 2019.
  • If calling internationally, please dial 1-201-389-0879 to access the live call and 1-412-317-6671 for the replay, code 13691889.
  • The call will be webcast over the Internet and accessible at the company's website at https://srax.com/investors/ for at least 90 days.

Non-GAAP Measures:
To supplement our condensed consolidated financial statements, which are prepared and presented in accordance with generally accepted accounting principles in the United States (GAAP), we use the following non-GAAP financial measure:  Adjusted EBITDA. The presentation of these financial measures is not intended to be considered in isolation or as a substitute for, or superior to, financial information prepared and presented in accordance with GAAP. Investors are cautioned that there are material limitations associated with the use of non-GAAP financial measures as an analytical tool. In addition, these measures may be different from non-GAAP financial measures used by other companies, limiting their usefulness for comparison purposes. We compensate for these limitations by providing specific information regarding the GAAP amounts excluded from these non-GAAP financial measures. We believe these non-GAAP financial measures provide investors with useful supplemental information about the financial performance of our business, enable comparison of financial results between periods where certain items may vary independent of business performance, and allow for greater transparency with respect to key metrics used by management in operating our business. For more information on our non-GAAP financial measures and a reconciliation of GAAP to non-GAAP measures, please see the "Reconciliation of GAAP to Non-GAAP Results" table in this press release.

  • Adjusted EBITDA is defined as earnings before interest, taxes, depreciation and amortization, changes in the fair-value of derivative and warrant liabilities, other non-cash charges related to financing activities and certain additional one-time charges.

About SRAX 
SRAX, Inc. (NASDAQ: SRAX) is a digital marketing and consumer data management technology company. SRAX's technology unlocks data to reveal brands core consumers and their characteristics across marketing channels. Through our BIGtoken platform, SRAX has developed a consumer-managed data marketplace where people can own and earn from their data thereby providing everyone in the Internet ecosystem choice, transparency, and compensation. SRAX's tools deliver a digital competitive advantage for brands in the CPG, automotive, investor relations, luxury, and lifestyle verticals by integrating all aspects of the advertising experience, including verified consumer participation, into one platform. For more information on SRAX, visit www.srax.com.

Safe Harbor Statement 
This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "anticipate," "plan," "will," "intend," "believe" or "expect'" or variations of such words and similar expressions are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements, including, without limitation, statements made with respect to expectations of our ability to increase our revenues, satisfy our obligations as they become due, report profitable operations and other risks and uncertainties as set forth in our Annual Report on Form 10-K for the year ended December 31, 2018, and our subsequent Quarterly Reports on Form 10-Q as filed with the Securities and Exchange Commission. All forward-looking statements involve significant risks and uncertainties that could cause actual results to differ materially from those in the forward-looking statements, many of which are generally outside the control of Social Reality and are difficult to predict. Social Reality undertakes no obligation to publicly update any forward-looking statements, whether as a result of new information, future events or otherwise.

Contact Information:
Kirsten Chapman/Mary Magnani, LHA Investor Relations, +1 415 433 3777, srax@lhai.com

SOCIAL REALITY, INC.

CONDENSED CONSOLIDATED BALANCE SHEETS




June 30,


December 31,



2019


2018



(unaudited)



Assets



Current assets:



Cash and cash equivalents

$

2,465,639

$

2,784,865

Accounts receivable, net


780,187


1,828,940

Prepaid expenses


550,003


466,823

Other current assets


300,898


387,085

Total current assets


4,096,727


5,467,713






Non-current Assets:





Property and equipment, net


211,240


192,065

Goodwill


15,644,957


15,644,957

Intangible assets, net


1,811,044


1,762,605

Right-of-Use Asset - Long Term Portion


466,253


Other assets


107,454


51,153

Total non-current assets


18,240,948


17,650,780

Total assets

$

22,337,675

$

23,118,493






Liabilities and stockholders' equity





Current liabilities:





Accounts payable and accrued expenses


1,456,965


3,574,926

Debenture warrant liability


8,215,035


4,323,499

Leapfrog warrant liability


1,161,350


622,436

Derivative liability


902,915


496,260

Other current liabilities


894,686


Total current liabilities


12,630,951


9,017,121

Non-current liabilities:





Secured convertible debentures, net



Lease Obligation - Long Term Portion


326,471


Total non-current liabilities


326,471


Total liabilities


12,957,422


9,017,121






Commitments and contingencies (Note 11)










Stockholders' equity:





Preferred stock, authorized 50,000,000 shares, $0.001 par value, no shares issued or outstanding at June 30, 2019 and December 31, 2018, respectively 



Class A common stock, authorized 250,000,000 shares, $0.001 par value, 12,546,022 and 10,109,530 shares issued and outstanding at June 30, 2019 and December 31, 2018, respectively 


12,546


10,109

Class B common stock, authorized 9,000,000 shares, $0.001 par value, no shares issued or outstanding at June 30, 2019 and December 31, 2018, respectively



Common stock to be issued



Additional paid in capital


42,030,110


32,869,611

Accumulated deficit


(32,662,403)


(18,778,348)

Total stockholders' equity


9,380,253


14,101,372

Total liabilities and stockholders' equity

$

22,337,675

$

23,118,493

SOCIAL REALITY, INC.

CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS

(Unaudited)




Three Months ended


Six Months ended



June 30,


June 30,



2019


2018


2019


2018










Revenue


$

904,222


$

4,697,351


$

1,495,977


$

6,808,201

Cost of revenue



410,892



1,320,464



753,239



2,138,569

Gross profit



493,330



3,376,887



742,738



4,669,632

General, selling and administrative expense



5,114,115



5,392,625



9,605,377



9,522,883

Loss from operations



(4,620,785)



(2,015,738)



(8,862,639)



(4,853,251)














Other income (expense):













Interest expense



(182,957)



(486,758)



(250,944)



(921,543)

Amortization of debt issuance costs



-



(482,588)



-



(918,254)

Total Interest Expense



(182,957)



(969,346)



(250,944)



(1,839,797)

  Gain or (loss) on sale of Assets



(77,373)



(22,165)



395,106



(22,165)

   Exchange Gain or Loss



-



(596)



13,509



(5,260)

   Loss on repricing of equity warrants



(341,682)



-



(341,682)



-

   Change in Fair Value of Warrant Liability



(2,875,554)



(1,013,565)



(4,837,405)



2,710,129

Other non operating income / (expense)



(3,294,609)



(1,036,326)



(4,770,472)



2,682,704

Total other income / (expense)



(3,477,566)



(2,005,672)



(5,021,416)



842,907

Income / (Loss) before provision for income taxes



(8,098,351)



(4,021,410)



(13,884,055)



(4,010,344)














Provision for income taxes



-



-



-



-

Net income / (loss)


$

(8,098,351)


$

(4,021,410)


$

(13,884,055)


$

(4,010,344)














Net income / (loss) per share, basic and diluted


$

(0.67)


$

(0.39)


$

(1.24)


$

(0.40)














Weighted average shares outstanding













Basic



12,129,787



10,213,618



11,210,810



10,126,247

Diluted



12,129,787



10,213,618



11,210,810



10,126,247

 

SOCIAL REALITY, INC.

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS

(Unaudited)



Six Months Ended


June 30, 


2019


2018

Cash flows from operating activities




Net Income (loss)

$

(13,884,055)


$

(4,010,344)

Adjustments to reconcile net loss to net cash (used in) provided by operating activities:

-



-

Stock based compensation


446,396



1,161,760

Amortization of debt issuance costs


-



300,185

Accretion of debenture discount and warrants


-



618,069

Gain/Loss on valuation of warrant derivatives


4,837,406



(2,710,129)

Amortization of intangibles


495,178



350,165

Changes in operating assets and liabilities:


-



-

Accounts receivable


807,000



1,630,258

Prepaid expenses


(83,480)



(47,061)

Other assets


29,886



(2,672)

Accounts payable and accrued expenses


(1,363,056)



2,140,856

Unearned revenue


-



-

Net cash used in operating activities

$

(8,097,541)


$

(554,303)







Cash flows from investing activities






Purchase of equipment


(52,924)



(20,793)

Development of software


(543,617)



(451,168)

Net cash (used in) provided by investing activities

$

(596,541)


$

(471,961)







Cash flows from financing activities






Proceeds from the issuance of common stock units


7,228,709



-

Proceeds from the issuance of common stock in conjunction with warrant exercised


1,146,148



50,001

Proceeds from secured convertible debentures, net


-



-

Repayments of notes payable


-



-

Net cash provided by financing activities

$

8,374,857


$

50,001







Net increase / (decrease) in cash and cash equivalents


(319,225)



(976,263)

Cash and cash equivalents, beginning of period


2,784,865



1,017,299

Cash and cash equivalents, end of period

$

2,465,640


$

41,036



1




Supplemental schedule of cash flow information






Cash paid for interest

$

-


$

313,791

Cash paid for taxes


-



-

Supplemental schedule of noncash financing activities






Recorded right-of-use asset


(466,253)



-

Recorded lease obligation


466,253




Common stock issued for preferred stock conversion and vesting grants


-



-

Vesting of common stock award


-



150,000

Issuance of treasury shares  for purposes of loan collateralization


220



-

Issuance of common stock to be issued


-



869,500

 

SOCIAL REALITY, INC.

RECONCILIATION OF GAAP TO NON-GAAP RESULTS

(Unaudited)













For the three months ended



June 30, 2019


March 31, 2019


June 30, 2018

Net Income / (Loss)


$

(8,088,792)


$

(5,795,265)


$

(4,021,486)

Plus:










Equity based compensation



316,234



130,161



995,630

Interest (income) expense



182,957



67,988



969,346

Depreciation and amortization



275,602



253,324



222,000

Change in Fair Value of Warrant Liability



2,875,554



1,961,851



986,217

Financing Costs



341,682



-



-

Gain on Sale



77,373



(472,479)



49,513

Other (income)/ expense



-



(13,509)



596

Adjusted EBITDA


$

(4,019,390)


$

(3,867,928)


$

(798,184)

 



For the three months ended
















As Reported - GAAP


Disc. Products


Excl. Disc Products

($s in '000s)


June 30,
2019

March 31,
2019

June 30,
2018

QoQ

YoY


June 30,
2019

March 31,
2019

June 30,
2018

QoQ

YoY


June 30,
2019

March 31,
2019

June 30,
2018

QoQ

YoY

Net Revenue


904

592

4,697

53%

-87%


-

-

3,857

n/m

-100%


904

592

840

53%

8%




















Cost of revenue


411

342

1,320

20%

-74%


(4)

44

734

-110%

-101%


415

298

586

39%

-29%

Gross Profit


493

249

3,377

98%

-93%


4

(44)

3,123

-110%

-100%


489

294

254

67%

92%

Margin %


55%

42%

72%

1241 bps

-1733 bps


n/a

n/a

81%

n/m

n/m


54%

50%

30%

444 bps

2383 bps




















Operating expense


5,105

4,501

5,393

13%

-17%


8

114

1,680

-93%

-93%


5,097

4,386

3,712

16%

18%




















Operating Income


(4,611)

(4,251)

(2,016)

8%

111%


(3)

(159)

1,443

-98%

-111%


(4,608)

(4,093)

(3,458)

13%

18%

less:



















Equity based compensation


316

130

996

143%

-87%


-

-

-

n/m

n/m


316

130

996

143%

-68%

Depreciation and amortization


276

253

222

9%

14%


-

-

54

-100%

n/m


276

199

168

38%

64%




















EBITDA


(4,019)

(3,868)

(798)

4%

385%


(3)

(54)

1,497

-94%

-104%


(4,016)

(3,814)

(2,295)

5%

66%

 

Cision View original content to download multimedia:http://www.prnewswire.com/news-releases/srax-reports-revenue-grew-53-sequentially-for-q2-2019-300901930.html

SOURCE SRAX

Copyright 2019 PR Newswire

Latest SRAX Messages

{{bbMessage.M_Alias}} {{bbMessage.MSG_Date}} {{bbMessage.HowLongAgo}} {{bbMessage.MSG_ID}} {{bbMessage.MSG_Subject}}

Loading Messages....


No posts yet, be the first! No {{symbol}} Message Board. Create One! See More Posts on {{symbol}} Message Board See More Message Board Posts


Your Recent History
LSE
GKP
Gulf Keyst..
LSE
QPP
Quindell
FTSE
UKX
FTSE 100
LSE
IOF
Iofina
FX
GBPUSD
UK Sterlin..
Stocks you've viewed will appear in this box, letting you easily return to quotes you've seen previously.

Register now to create your own custom streaming stock watchlist.


NYSE, AMEX, and ASX quotes are delayed by at least 20 minutes.
All other quotes are delayed by at least 15 minutes unless otherwise stated.