NEW YORK, June 18, 2019 /PRNewswire/ -- SoulCycle, the
leading lifestyle brand redefining health and happiness, has teamed
up with SiriusXM for the launch of an exclusive fulltime SoulCycle
music channel featuring the inspiring, motivating, and
transformative music heard in their famed studios.
At SoulCycle, music connects, moves, and inspires the brand's
loyal community. The unparalleled experience inspires mind, body,
and soul—the rhythm of a pack, set to one-of-a-kind playlists and
led by motivational instructors—all of which can now be enjoyed for
the first time by listeners everywhere.
SiriusXM's SoulCycle Radio will feature the same
inspirational energy as a class, taking listeners on a
transformative journey. The channel will be dedicated to playlists
created by SoulCycle's famed instructors including top artists and
songs from SoulCycle classes nationwide, mixed with instructors
sharing inspirational messages on mindfulness and healthy living.
SiriusXM will also livestream the brand's Sound by SoulCycle
concert series, which has been headlined by Ciara, The
Chainsmokers, Louis the Child, and Elley Duhé. The next concert
will feature Mark Ronson in August
in New York.
SoulCycle Radio is scheduled to launch later this summer on
SiriusXM channel 4 and through the SiriusXM app on smartphones and
other connected devices.
Pandora will feature elements of the SiriusXM SoulCycle channel
with playlists from SoulCycle instructors, their inspirational
messages, and exclusive Sound by SoulCycle concert
audio. SiriusXM's SoulCycle Radio on Pandora will be available
for streaming later this summer. SiriusXM and SoulCycle will also
team up on exclusive branded partnership opportunities aimed at
both devoted riders and listeners.
"Wherever you live, this new channel will allow SoulCycle riders
to extend their experience throughout the day, and for those who
are uninitiated, to get a taste of what it's like to be part of
this high-energy, inspired community," said Scott Greenstein, SiriusXM's President and Chief
Content Officer. "SoulCycle has an incredibly devoted fan base
nationally because of its great lifestyle program fueled by
outstanding music playlists and classes led by dynamic,
inspiring instructors. Listeners can now get their SoulCycle fix
any time of day and wherever they are."
"At SoulCycle, music is what connects us, moves us, and inspires
us," said Melanie Whelan, CEO of
SoulCycle. "With SoulCycle Radio on SiriusXM, we can reach our
riders wherever they are in their day-to-day lives, as well as
reach people who may not have yet experienced the motivational
magic that is SoulCycle."
"Launching SoulCycle Radio on SiriusXM will bring our music to
an audience of millions and is a natural way to feature our
instructors, their creativity and their relationships with
artists," said Gregory Gittrich,
Chief Commercial Officer of SoulCycle. "Our listeners — both our
existing community and newcomers — will feel joyful, motivated, and
inspired to take on the world."
SiriusXM subscribers will be able to listen on SiriusXM
radios, and those with streaming access can listen online,
on-the-go with the SiriusXM mobile app and at home on a wide
variety of connected devices including smart TVs, Amazon Alexa
devices, Apple TV, PlayStation, Roku, Sonos speakers, and more. Go
to www.SiriusXM.com/streaming to learn more.
About SoulCycle
The SoulCycle Experience: SoulCycle is the leading
lifestyle brand redefining health and happiness through unique
mind-body-soul experiences. More than 20,000 riders take SoulCycle
classes every day to ride through struggles, strengthen their
bodies, empower their minds and find joy in movement to become the
best version of themselves. SoulCycle was founded on a few simple
ideas: That fitness could be a physical, musical and inspirational
experience, and one that you look forward to. With transformative
class offerings, a devoted and loyal community, world-class,
one-of-a-kind instructors, and unparalleled hospitality within our
studios, SoulCycle serves an important purpose: move people to move
the world.
SoulCycle transformed boutique fitness with the launch of its
signature indoor cycling class in New
York City in 2006, and has since continued to innovate and
grow for its community. There are currently more than 90 studios
across North America, Canada and internationally in the UK. In
addition to offering a one-of-a-kind fitness experience, studios
are popular retail destinations, and the brand recently launched
its first proprietary apparel collection, Soul by SoulCycle. In
2018, SoulCycle introduced a media division that transcends studio
walls and brings the SoulCycle experience to a global audience
through music, digital programming and experiential events.
About SiriusXM
Sirius XM Holdings Inc. (NASDAQ: SIRI) is the world's largest
audio entertainment company, and the premier programmer and
platform for subscription- and advertising-supported audio
products. With the recent addition of Pandora, the largest
streaming music provider in the U.S., SiriusXM reaches more than
100 million people with its audio products. For more about the new
SiriusXM, please go to: www.siriusxm.com.
This communication contains "forward-looking statements"
within the meaning of the Private Securities Litigation Reform Act
of 1995. Such statements include, but are not limited to,
statements about future financial and operating results, our plans,
objectives, expectations and intentions with respect to future
operations, products and services; and other statements identified
by words such as "will likely result," "are expected to," "will
continue," "is anticipated," "estimated," "believe," "intend,"
"plan," "projection," "outlook" or words of similar meaning. Such
forward-looking statements are based upon the current beliefs and
expectations of our management and are inherently subject to
significant business, economic and competitive uncertainties and
contingencies, many of which are difficult to predict and generally
beyond our control. Actual results and the timing of events may
differ materially from the results anticipated in these
forward-looking statements.
The following factors, among others, could cause actual
results and the timing of events to differ materially from the
anticipated results or other expectations expressed in the
forward-looking statements: our substantial competition, which is
likely to increase over time; our ability to attract or increase
the number of subscribers, which is uncertain; our ability to
profitably attract and retain more price-sensitive consumers;
failure to protect the security of personal information about our
customers; interference to our service from wireless operations; a
decline in the effectiveness of our extensive marketing efforts;
consumer protection laws and their enforcement; our failure to
realize benefits of acquisitions or other strategic initiatives,
including the acquisition of Pandora Media, Inc.; unfavorable
outcomes of pending or future litigation; the market for music
rights, which is changing and subject to uncertainties; our
dependence upon the auto industry; general economic conditions;
existing or future government laws and regulations could harm our
business; failure of our satellites would significantly damage our
business; the interruption or failure of our information technology
and communications systems; rapid technological and industry
changes; failure of third parties to perform; our failure to comply
with FCC requirements; modifications to our business plan; our
indebtedness; damage to our studios, networks or other facilities
as a result of terrorism or natural catastrophes; our principal
stockholder has significant influence over our affairs and over
actions requiring stockholder approval and its interests may differ
from interests of other holders of our common stock; impairment of
our business by third-party intellectual property rights; and
changes to our dividend policies which could occur at any time.
Additional factors that could cause our results to differ
materially from those described in the forward-looking statements
can be found in our Annual Report on Form 10-K for the year ended
December 31, 2018, which is filed
with the Securities and Exchange Commission (the "SEC") and
available at the SEC's Internet site
(http://www.sec.gov). The information set forth
herein speaks only as of the date hereof, and we disclaim any
intention or obligation to update any forward looking statements as
a result of developments occurring after the date of this
communication.
Source: SiriusXM
Media contacts:
Amy
Galleazzi
212.901.6552
amy.galleazzi@siriusxm.com
Kimberly Gibbs
646-632-3263
Kimberly.gibbs@soul-cycle.com
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SOURCE Sirius XM Holdings Inc.