"Make It Up As We Go: Season 2" Starring
Garrett Hedlund, Scarlett Burke,
Elle King, Nile Rodgers, and Shooter
Jennings to Premiere May
3
"Sonic Leap" Starring Anthony Anderson,
Trippie Redd, and Hero The Band to Premiere May 3
Sneak Preview of Both Shows to Premiere on
SiriusXM's Volume Channel May 2,
Along with Other Special Programming Across SiriusXM and Pandora
Featuring Show Stars and Creators
NEW
YORK and LOS
ANGELES, April 26, 2022 /PRNewswire/ --
SiriusXM and innovative podcast content studio Audio
Up today announced the forthcoming launches of two new original
scripted musical podcasts, the first co-branded productions under
the creative and strategic agreement between the two
companies.
The two new scripted podcast series – season two of
critically-acclaimed country-themed musical Make It Up As We
Go and highly-anticipated new sci-fi/comedy musical series
Sonic Leap – were co-produced by Audio Up and
SiriusXM and will premiere on May 3
across SiriusXM audio entertainment platforms -- including the SXM
App, Pandora, and Stitcher -- and other major podcast platforms in
the U.S.
Make It Up As We Go: Season 2 continues the
gripping story of ambitious young country singer Charlotte Sayles (portrayed by singer,
songwriter, actor, and series co-creator Scarlett Burke), who has now made her way into
Nashville's male-dominated country
hit factory to shake things up and make her fame. Burke and Audio
Up Founder and CEO Jared Gutstadt,
who co-created the series, both star in the show and provide
original music along with acclaimed actor Garrett Hedlund, GRAMMY Award-winning producer
and recording artist Shooter Jennings, music icon Nile Rodgers,
GRAMMY-nominated artist Elle King,
award-winning Nashville songwriter
Liz Rose, Kat & Alex, Breland,
Abby Anderson, and Chord
Overstreet. Shooter Jennings and Elizabeth Cook, who each host shows on
SiriusXM's Outlaw Country (ch. 60), have also joined the
cast, with Jennings co-producing the show's soundtrack with Audio
Up's Gutstadt. Watch the full trailer here.
Sonic Leap is the completely made-up
backstory of real-life rock act Hero the Band – four
Atlanta-based fraternal brothers
who get sent back to 1985 to "change their future and the future of
music." The series was created and co-written by Audio Up Founder
and CEO Jared Gutstadt and features
original music from Gutstadt, Jeff
Peters, and Hero the Band. Actor Anthony Anderson (Black-ish, Law &
Order) makes his podcast acting debut in this nostalgic
scripted musical series. Rap star Trippie Redd co-stars and
contributes music. The series will also unlock the debut album from
the Atlanta-based band, to be
released on Audio Up Records. The album's first single, "Might Find
Love," recently premiered on SiriusXM's Alt Nation (ch.
36) in its Advance Placement new music showcase and is
currently in regular rotation. Watch the full trailer
here.
Gutstadt will appear on SiriusXM's Volume (ch. 106) on
May 2 from 10:00 am to 12:00 pm EST for a special program
featuring an exclusive interview with Debatable co-host
Alan Light and the world premiere of
the debut episodes of Sonic Leap and Make It Up As We Go:
Season 2. The program will be available on-demand via the SXM
App following the broadcast.
The stars and creators of both shows will also appear on a wide
range of additional special programming across SiriusXM and
Pandora, from in-studio music performances to exclusive interviews
to guest DJ sets - introducing the new series to millions of
listeners.
"These projects speak to our abilities as storytellers,
songwriters, and music producers," said Audio Up Founder and CEO
Jared Gutstadt. "With SiriusXM,
Audio Up has an alliance with shared creative vision and
unprecedented opportunity for scale. The unique value of this
collaboration will be expansive: on SiriusXM, Pandora, Stitcher,
and beyond across other major audio entertainment platforms, and
also down the road as potential film, music, and TV franchises that
are unlocked through the power of audio first."
"This is a testament to how SiriusXM and Audio Up complement
each other in producing, promoting, and monetizing great original
podcast entertainment," said Scott
Greenstein, President and Chief Creative Officer of
SiriusXM. "Whether it's SiriusXM radio hosts appearing in podcast
episodes or stars from the series playing guest DJ on SiriusXM
channels and introducing them to millions of new listeners, we've
created a unique launch pad for these great podcasts and the
original music within them."
All advertising and sponsorships for programming co-produced by
Audio Up and SiriusXM are sold exclusively through SiriusXM's SXM
Media combined sales organization.
About SiriusXM
Sirius XM Holdings Inc. (NASDAQ: SIRI) is the leading audio
entertainment company in North
America, and the premier programmer and platform for
subscription and digital advertising-supported audio products.
SiriusXM's platforms collectively reach approximately 150 million
listeners, the largest digital audio audience across paid and free
tiers in North America, and
deliver music, sports, talk, news, comedy, entertainment and
podcasts. Pandora, a subsidiary of SiriusXM, is the largest
ad-supported audio entertainment streaming service in the U.S.
SiriusXM's subsidiaries Stitcher, Simplecast and AdsWizz make it a
leader in podcast hosting, production, distribution, analytics and
monetization. The Company's advertising sales arm, SXM Media,
leverages its scale, cross-platform sales organization, and ad tech
capabilities to deliver results for audio creators and advertisers.
SiriusXM, through Sirius XM Canada Holdings, Inc., also offers
satellite radio and audio entertainment in Canada. In addition to its audio entertainment
businesses, SiriusXM offers connected vehicle services to
automakers. For more about SiriusXM, please go
to: www.siriusxm.com.
About Audio Up
Audio Up is a podcast content production studio, housing a world
of infinite, audio-based properties. Headed by Audio Up CEO and
Adweek's 2020 Podcast Innovator of the Year and Podcast Producer of
the Year recipient, Jared Gutstadt
(formerly of the Jingle Punks), Audio Up is building an ecosystem
of premium entertainment content within the music and audio
space. Their fictional scripted podcasts include a
Marvel-like universe of musicals, where the records themselves
become the story foundation. With these groundbreaking
properties, Audio Up's goal is to create a new and innovative form
of IP, and bring audio blockbusters to life. Current scripted
properties include the 2021 Webby nominee Make It Up As We
Go with Scarlett Burke,
Miranda Lambert, Lindsay Ell and other huge country
entertainment; recent Webby honoree for Best Limited Entertainment
Series Podcast Halloween in Hell with Machine Gun Kelly,
24kGoldn and iann dior; and Strawberry Spring, the
first-ever adaptation of the classic short story by Stephen King, which was the number one trending
podcast globally upon release, starring Garrett Hedlund and Milo
Ventimiglia. Other current podcast properties include
the riveting top 20 crime podcast Where The Bodies Are
Buried, Michael Cohen's new
chart-topping podcast Mea Culpa, and recent Webby honoree in
Podcasts: Interview/Talk Show, Going to Bed with
Garcelle with Garcelle Beauvais.
Source: SiriusXM
SiriusXM media contact:
Jason Roth
jroth@pandora.com
Audio Up media contact:
Greg Cortez
greg.cortez@42west.net
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SOURCE Sirius XM Holdings Inc.