Rocket Fuel Names Rex Jackson as Chief Financial Officer
February 24 2016 - 4:10PM
Business Wire
Rocket Fuel (NASDAQ: FUEL), a leading Programmatic Marketing
Platform provider, today announced that Rex Jackson will join the
company as chief financial officer. Jackson is an experienced
executive and 30-year hardware, software and services veteran with
a track record of success and will focus on enabling Rocket Fuel to
strengthen its financial performance. His experience as a public
company CFO and hands on approach equip him to provide financial,
strategic and operational leadership to Rocket Fuel. He will join
the company on March 16, 2016.
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Rex Jackson, Chief Financial Officer at
Rocket Fuel (Photo: Business Wire)
Jackson brings a remarkably well-rounded executive management
background to Rocket Fuel, serving as CFO for three public
companies, Synopsys, Symyx and JDS Uniphase, as general counsel to
both private and public companies, and in a breadth of other senior
business roles. Most recently, at JDSU (now Viavi Solutions),
Jackson and his teams implemented Oracle’s ERP system
internationally in just eight months, and drove improvements across
the finance organization while reducing costs for his organization
(finance, M&A, IT and real estate/facilities) by 15-20 percent.
He was also instrumental in splitting JDSU into two public
companies while driving further operating savings.
“Rocket Fuel is in a strong position to succeed. All the pieces
are here -- a newly formed, world-class executive team, superior
technology and a fresh go-to-market approach. Rocket Fuel has a
great opportunity to turn that into customer and shareholder
value,” Jackson said.
“Rex has a sharp business mind, and an exceptional ability to
cut to the chase, identify the right next task at hand and provide
clarity on how to achieve it,” said Randy Wootton, CEO of Rocket
Fuel. “Rex is a key addition to our leadership team, and represents
another major step in the company’s commitment to operational
excellence, strengthening our financial position and delivering
consistent results. You will quickly see Rex taking clear,
consistent and strategic action. I am eager to begin working with
him.”
Continued Wootton, “I would like to extend a special thanks to
Cal Hoagland, a partner with FLG Partners, LLC, who has served as
our interim CFO since December and has led key financial strategies
and negotiations while with us.” Hoagland will remain in his role
as interim CFO until Jackson starts and will work closely with him
to ensure a smooth transition.
About Rocket Fuel
A leading Programmatic Marketing Platform provider, Rocket Fuel
(NASDAQ: FUEL) offers brands, agencies, and platform partners
managed services, as well as a SaaS-based Data Management Platform
(DMP) and Demand Side Platform (DSP), to optimize performance,
awareness, and lift across marketing objectives, channels and
devices. By applying artificial intelligence at big data scale,
Rocket Fuel’s Moment Scoring™ technology performs a real-time
calculation of each ad opportunity based on a marketer’s goal to
determine the likelihood a consumer will engage in a desired
action. Moment Scoring technology is designed to go beyond 1:1
marketing by learning to predict what marketing actions to take
with a campaign at a precise moment in time, which results in a
much more efficient use of marketing dollars. Rocket Fuel serves 96
of the Ad Age 100, three of the top five agency holding company
trading desks, and partners with some of the world’s leading CRM
platforms, marketing platforms and systems integrators.
Headquartered in Redwood City, California, Rocket Fuel has more
than 20 offices worldwide.
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version on businesswire.com: http://www.businesswire.com/news/home/20160224006490/en/
Investor Relations Contact:The Blueshirt GroupWhitney
Kukulka, 415-489-2187ir@rocketfuel.comorMedia Contact:Rocket
FuelKristin Holloway, 650-481-6178pr@rocketfuel.com
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