Catch the Programmatic Wave With Rocket Fuel’s New Playbook
May 14 2015 - 9:00AM
Business Wire
New Guide Offers Practical Insights &
Strategies to Drive Programmatic Marketing Performance Across All
Channels
Rocket Fuel (NASDAQ:FUEL), a leading programmatic marketing
platform provider that uses artificial intelligence (AI) at Big
Data scale to optimize marketing ROI for global agencies and
enterprise marketers, today announced its Guide to Programmatic
Marketing, a must-have for all marketers to capitalize on the
opportunity to extend programmatic in all facets of marketing and
drive improved business outcomes.
“Rocket Fuel pioneered programmatic advertising, with its
innovative application of AI and Big Data to optimize ad campaigns
and deliver tangible business results,” said Rhonda Shantz, Vice
President of Marketing, Rocket Fuel. “We are now driving the next
wave of innovation as programmatic extends to the entire marketing
cycle and to new media like programmatic TV, the Internet of
things, and digital place-based media – bringing greater
measurement and ROI to all phases of the marketing cycle. Our guide
is an essential playbook, offering marketers practical insights and
strategies to help them successfully deliver against business goals
with leaner budgets and higher expectations. It also highlights how
to fundamentally build better connections with target audiences on
an individual, not segmented, level.”
In a study Rocket Fuel recently commissioned with Forrester, 81%
of marketers reported needing a better way to manage their data to
achieve deeper consumer engagement and personalized marketing
goals. Programmatic allows the marketer to have a one-to-one
conversation with their audience, coordinating messaging as
consumers move across multiple devices and through all phases of
the marketing cycle. Rocket Fuel’s programmatic marketing approach
extends across all phases of the marketing lifecycle, offering a
unified, real-time connection between planning, activation and
insight to influence customer behavior and drive optimal
performance results.
Rocket Fuel’s Guide to Programmatic demonstrates how
programmatic marketing drives real results—in some cases as high as
229% higher ROI for agencies1 than other programmatic solutions.
The report details how marketers can:
- Leverage machine learning to move
customers down the funnel for higher conversions
- Reach each person differently in the
same household
- Identify new conversion opportunities
based on look-a-like behavior
- Increase foot traffic in stores
- Reach and nurture rich offline customer
profiles online
For a copy of Rocket Fuel’s Guide to Programmatic, please visit
http://info.rocketfuel.com/Digital-Marketing-Guide.html.
A webinar on the Guide to Programmatic Marketing will also take
place on Thursday, June 3 at 11 a.m. PST. It will be hosted by
Rocket Fuel’s Vice President of Marketing, Rhonda Shantz, who will
showcase real-world examples of how marketers and agencies can
drive optimal business outcomes via programmatic marketing.
To register for the webinar, please visit
http://info.rocketfuel.com/Rocket-Fuels-Guide-to-Programmatic-Marketing-Webinar.html.
About Rocket Fuel
Rocket Fuel combines the science of Artificial Intelligence with
the scale of Big Data to improve the effectiveness of programmatic
marketing. Customers trust Rocket Fuel's Marketing That Learns® to
achieve brand and direct-response objectives in diverse industries
across North America, Latin America, Europe, and APAC. With the
acquisition of marketing technology firm [x+1] in September of
2014, Rocket Fuel now offers a complete programmatic marketing
platform for the world's most innovative, always-on marketers. The
platform includes data management, programmatic media-buying, site
optimization, and predictive analytics capabilities that extend
across a marketer's paid and owned channels, and personalize every
customer interaction. Rocket Fuel operates in more than 20 offices
worldwide and trades on the NASDAQ Global Select Market under the
ticker symbol "FUEL." For more information, please visit
http://www.rocketfuel.com or call 1-888-717-8873.
1 Forrester Total Economic Impact Study for Rocket Fuel, Jon
Erickson, March 2013
Rocket FuelKenya Hayes, 650-481-6178pr@rocketfuel.com
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